Visual Content Drives Social Media Growth

visual content
When it comes to creating traffic, visual content has an edge over traditional text content.

Video, infographics, and images are accessible and sharable and lend themselves well to social media.

Visitors process and understand this type of content a thousand times faster than text.

Visual content has the effect of:

  • Simplifying content for consumers
  • Building a business’s brand
  • Adding depth to other content
  • Growing traffic faster
  • Providing an easier way to get messages across

With a plethora of tools such as BeFunky, adding images, video, and other content to social media and blogs is easier than ever. As a result, companies can employ visual content quickly.

Some basic rules for utilizing visual content are:

  • Link to blogs using eye-catching content
  • Optimize design for social media
  • Create lasting impressions with humorous content
  • Make use of Hashtags

Kudos to InfographicPosters.com for the great graphic!

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.