Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation.
Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales.
Components of Lead Generation
- Resolve to find quality sources: Do the businesses on the targeted list have a need that the company can provide a solution for?
- Volume: Is the lead volume manageable? Know what appropriate lead limits are to ensure that they can be handled efficiently and in a timely manner.
- Reach out to decision makers: The “top dog” may not be the decision maker so use social media to research company decision makers to convert more prospects into clients.
- Research your targets: To qualify a business as a potential target, find out their size, turnover rate and financial history to quality the targeted business.