Some people have a way with words — and you can be one of them. Understanding the human mind is key to writing appealing emails. It’s psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring.
Personalize your Emails
People respond best when they feel special. That’s why referring to someone by their first name after you first meet them is a great way to leave a first impression. For emails, the principle is the same. Tailor your words for each segment you’re targeting to leave a positive initial impact on your readers.
People tend to remember something that has been brought to their attention a few times. You don’t want to bombard your readers (otherwise, you’re being spammy), but you want them to remember you — and that’s not going to happen with just one. Send short follow-up messages as needed to ensure that you’re always on their radar.