Tag Archives: Holiday Online Marketing

Best Practices for Holiday Facebook Marketing Campaigns

Best Practices for Holiday Facebook Marketing Campaigns

Best Practices for Holiday Facebook Marketing Campaigns

Are you starting to plan your holiday marketing on Facebook?

It’s important to focus your marketing campaign on grabbing and holding your audience’s attention.

Whichever holiday is at hand, it will be on the consumer’s minds in the weeks preceding it, so it’s important to incorporate what’s trending and capitalize on the holiday for sales opportunities.

Adjusting your Facebook campaign for the holidays is pretty straightforward. We’ll dive into that in this post but essentially, you’ll add holiday features to your current campaign and concentrate Facebook posts with content that suggests the upcoming holiday.

Steps in creating your holiday Facebook campaign

Cover and Profile Theme

Change the theme of your business Facebook page by making a holiday related profile picture or avatar, adding holiday photos and changing your Facebook Page cover image to holiday themed cover image.

Plan for the holiday before it happens by sharing tweets and posts, as well as trends about the holiday.

Encourage your Facebook fans to participate in holiday posts and events.

While you do focus on the holiday, also be thinking through and posting “evergreen content” (content that has long-term value and is not time specific) that’s going to last and be relevant even after the holidays.

Offer Special Services

Special Holiday Key: Offer special services that are only available during the holidays.

  • Promo codes
  • Gift wrapping
  • Contests
  • Limited time offers

And be sure to share about these special items on social media!

Use Hashtags

Research holiday hashtags; they will vary depending on the holiday, and what types of products, toys, topics, and news is popular during that season. Then ramp up the posts, include those hashtags and look for ways to engage and be ready to respond!

Including the hashtags and trending holiday topics into your posts will push the Facebook page to a potentially larger audience and expose new users and potential consumers to your specific product or brand.

Optimize for Keywords

New posts should be holiday keyword optimized. When new customers who have the holiday on their mind will search for terms, keywords, and products they normally wouldn’t.

This is a huge opportunity to increase your user base and snag new customers during this limited marketing opportunity.

Adapt to the holiday season, and you’ll see an increase in Facebook activity and engagements and an opportunity for the holiday Facebook marketing campaign to be a huge and stunning “value-add” to your business bottom-line.

Simple Steps to More Holiday Sales via Facebook Marketing

Did you know…
The average U.S. consumer plans to do 40% of their Holiday Shopping Online?
 Stat courtesy of National Retail Foundation.

How about this?  2013 is the first time ever that time spent on Digital Media (computer, smartphone, tablet) is going to exceed time spent watching TV!  via Sheryl Sandberg

Now is the time to implement a Facebook plan that reaches and engages
consumers as they begin to make decisions about their gift purchases!

To help companies prepare and take advantage of Facebook, I’ve got a resource for you…

mike holiday806 Grow Holiday Sales with Facebook Marketing Campaigns

ACCESS the Holiday Video Training Now:

Complete form to access Free Video
Please fill out the opt-in form below.

You can reach online shoppers best where they spend time….Facebook!

According to comScore, Facebook and Instagram have more mobile time spent than many of the next largest services including YouTube, Pandora, Yahoo, Twitter,Pinterest, Tumblr, AOL, Snapchat, and LinkedIn — combined.

www_slideshare_net_mikeging_top-facebook-stats

Businesses of all sizes have the potential to drive social traffic, increase fan participation and boost sales using well planned campaigns including tab apps on Facebook Pages.

 Special On-Demand Training Video398Facebook-Campaigns-for-Growing-Holiday-Sales-www_youtube_com_

To help your business create buzz with Facebook and reach your sales goals, I’ve created a webinar and downloadable handout that you can use!

This 30 minute webinar is ready for you!

Included in the webinar are details on:

  • Creating a Holiday Cover Image connected to your Campaign
  • Setting up Engaging Posts for Maximum visibility and clicks
  • Using Deal and Contest Tabs to boost reach and capture leads
  • Tips for timing and a Post Holiday Plan

Access the Training Video and PDF Guide!

VIDEO ACCESS:

Complete form to access Video
Please fill out the opt-in form below.