With about 1 billion users each month, TikTok is undeniably a social media giant not only for users (aka TikTokers) but also for businesses. Around 84% of TikTokers plan to shop at online retailers and brand websites and 2 out of 3 TikTokers plan to spend more than $200 on gifts! As many as 77% of TikTokers said they bought a product they saw on TikTok. Around 39% said they discovered on TikTok a few brands they had never heard of before. Your business is missing out if you haven’t been advertising on the platform.
But it’s better late than never to start on TikTok especially with the holiday season just around the corner. In fact, you may just be in time because TikTok released their 2021 Holiday Guide for businesses. This guide covers important dates, usage statistics, and an overview calendar to help you start planning.
The TikTok’s Holiday Guide Opportunities
TikTok users are already thinking about gifts for the coming holiday season. 57% begin to start searching for gifts from June to October, while 62% of those are likely to shop for this holiday season at least two months in advance!
Nov 19 marks the start of the holiday shopping season, with special attention to Nov 26 (Black Friday) and Nov 29 (Cyber Monday). It’s the time when people are ready to spend, so it’s best that your business is on TikTokers’ radar.
Holidays such as Oct 31 (Halloween) and Diwali (Nov 4) may not be associated with shopping, but you can produce marketing content for your business that’s related to such holidays to stand out.
It’s a good idea to go through the rest of TikTok’s Holiday Guide for 2021 and start planning as now.