Tag Archives: increase facebook engagement

Boost Facebook Engagement: 5 Ways to Use Video on Facebook


Boosting Facebook engagement. 

There are loads of articles and books on how to do this, but it all boils down to one very specific tactic: creating great, shareable content. 

Technology has advanced to where it is easier than ever before for the average person to create a quality video. Properly done, incorporating video into your Facebook strategy can have a very positive effect on user engagement.  Videos, like visuals, attraction the eye of the viewer, and if they find it appealing they will comment and share. 

People cannot resist sharing interesting videos. Attention spans are short, so try to limit your video length to 1 minute, ensuring it is no more than a two minutes maximum if possible. You can easily create content of your own using a smartphone or even PowerPoint, which allows you to convert your presentation slides into videos.  You can also explore other social networks to find interesting material to share.

Let’s look at 5 ways you can use video to boost Facebook engagement.

 5 Ways to Boost Facebook Engagement with Video

Make it Humorous

People love to talk about and share funny content.

Tasteful but funny video clips can quickly go viral.  I emphasize tasteful, because once something is out there, it is out there forever.  But, if you can generate fun, lighthearted, humorous videos, people will not only talk about them, but keep sharing them.

These can be from your own business or team, or simply fun content that is part of your Attraction Marketing Strategy.

Below is a sample of how users can share a video on Facebook:

6 Share

Create  How To Videos

Useful content has a high rate of being shared and talked about.

These videos can boost engagement by prompting comments and questions.  Quick “how to” videos and valuable tips and advice are ideal for sharing and also educating your audience.  And, when someone posts a question, you have an opportunity to directly engage.

 8 Post Video

Find “trending” videos before they start trending

Social sites such as YouTube and Instagram provide a plethora of interesting videos you can share with your followers.  If you find something unique, entertaining or extremely funny, try to be one of the “first” to share it on Facebook.

Doing this often will encourage interested followers to visit your page more regularly.

Below is an example of a YouTube video that took off and has over 2 million views!

 Create a Series

Developing a simple series of videos your followers want to watch is an effective strategy to promote engagement.  This could be anything from highlighting funny everyday adventures that your fans know you post every Friday to something you create with a story-line people can follow.  Again, funny tends to take the cake, but practical videos can work if they are presented with a unique flair.


Consider Facebook Ads on Video Posts

For a minimal fee, you can utilize Facebook Ads to help gain followers and boost engagement.  This is especially useful if you are trying to target a specific audience.

Note: Facebook auto-play video ads are a  premium feature but in this case we are recommending a standard Facebook Ad on a  post that has a video in it.  Facebook video ads are a newer option and Facebook recently announced that this program will now be made available to seven additional countries outside of the United States.


When a client specifically wants to boost their Facebook page using video, social media strategist Sandy Meier recommends uploading the video directly to Facebook.

According to Meier, videos posted directly to Facebook, rather than YouTube, tend to drive more traffic to your Facebook page because they are hosted directly on Facebook and are always linked back to your Facebook page.

If you have not explored the idea of using video in your Facebook posts, it is well worth trying.  If you find you do not have time to plan and/or manage your social media, there are companies you can outsource for assistance. Establishing a plan and schedule to produce (or find) and post videos on a regular basis can make an impressive impact on your page stats and overall engagement.

Have questions or comments?  We would love to hear your feedback!

 Bonus: Tutorial on Uploading Video to Facebook

How to post a video to Facebook:

1. Click Photo/Video 

1 Click Video

2.  You will be prompted to locate the video on your computer to start the upload.  Write a description about the video then click Post.

2 Write Video Description

3.  You will receive a message that your video is processing.  Click Close.

3 Video Processing

4.  You receive the notification that your upload is complete.

4 Notification

5.  Everyone can see your video on your Facebook Page!

5 Everyone Can See


20 Creative Ways to Use Images on Facebook

social brand development pam marketing nutImages matter.

In social media, visual imagery captures attention, communicates more, and inspires engagement.  Does the orange stand out?

On Facebook, Images really matter.

HubSpot’s research noted that photos on Facebook generate 53% more likes and 104% more comments than the average post.


This is great news that any business on Facebook needs to be aware of.  However, it also introduces a whole new question:  How can I use images in my Facebook marketing?

You need to think outside-the-box!  Let’s go through 20 ways you can use images on Facebook.

20 Creative Ways to Use Images on Facebook

1. Take them behind the scenes

Most of your customers only see the final product when they shop in your store or order online.

Give fans a peek behind the curtains with images that show elements of the work that goes into the products you sell and the services you provide.  You could show images of early designs, a view of the manufacturing plant floor, the team of final inspectors, or even your company pet!

2. Spark a conversation

Any time you can, look for ways to engage your fans in a conversation. You can use an image with a question or captivating scene to catch their attention and encourage a response!

Simply put, a image in the news feed with simple question stands out much more than a text statement with the same message.

3. Offer a Promotionlarue-chick-boutique

Look for opportunities to get beyond text-only posts.

You can run contests in the News Feed (see Timeline Contests), so consider a great image with a special offer discount on it that one lucky person can win via a random drawing of those that Like or Comment on the post.

4. Spotlight your customers

Celebrating your customers builds a stronger connection, showcasing how business is still about people and relationships,  and it markets your products and services at the same time. You can also tag your customers in your photos and thank them for stopping by.

5. Show yourself doing what you love

One of the things that makes small businesses unique is the owner/operator/team passion at work.

Show images of you in action doing what you love!  Speaking at an event?  Post photos!  Use photos to show your passion and  your team engaged whenever you can.

6. Celebrate a milestonenavy2

When you achieve a milestone for your business or organization, you know that your customers played an important role in helping you get there. Let them join in on the celebration by sharing an image that celebrates your success.

7. Show fans what they missed

Did you have a special event, sale, or open house?  Next time you have an event, make sure to take plenty of photos. You can then share those photos on Facebook and give attendees the opportunity to tag themselves after the event.

For people who missed the event, photos offer a big incentive to put future events on their calendar.

8. Share some Tips

You know your product inside and out.  New customers don’t. Show them quick tips via images that link to blog posts with “How To’s” that can be of value.  You’d be surprised what can “blow the mind” of your customer, things you take for granted that they hadn’t thought of!

9. Get people excited for the future

As a business owner, you’re always looking towards the future. Make sure your customers are too! By getting people excited today with image glimpses or momentum builders, you’ll have more chances to grow your business tomorrow.

10. Showcase your Team

Is your team performing well? Do they have special gifts you can showcase (they don’t even need to be related to your business!)?  If Todd your company designer is a great classical drummer, how about a image of Todd from his most recent band gig with a little story about how he keeps the creative juices within himself flowing?  That’s a great human interest piece that helps people connect with your company and team.

m2issed-shots-square11. Share your favorite quotes

People love quotes that inspire them and catch their attention.

Use a free app on your phone to add text to images, or simply use PowerPoint templates and text, then export the slides as images to create quotables your fans can engage with and share with their friends.

12. Showcase Blog Posts via a Image

This can be done simply by creating a nice image optimized for Facebook’s News Feed that you place IN YOUR BLOG POST!  Yes, create a image that captures the inspiring essence of your blog post, say 600 px wide x 400 px high, load to your blog as the Featured Image and/or top image in the post, then share the blog post link on Facebook and select that image from the options they give you.

13. Support Other Businesses

If you run a small business, you know how important the support of others can be.

Look for opportunities to build relationships with partners or non-profits and then showcase them to your own network of fans.  That goodwill can go a long way and come back around to you!

14. Give fans a glimpse of the past

Do you have your photos of your first prototype or the first office?

Every business has a unique history and a story fans will appreciate.  Sharing old photos tells your business’s story and gives people a glimpse into how you’ve grown and developed.

15. Make people drool


If you’re a coffee shop, restaurant, bakery, or diner, using pictures to show off all of the great stuff coming out of your kitchen is a sure way to boost engagement. Need inspiration?  Check out what Starbucks does on their Facebook page.  They are good at it!

Even if you’re not in the food industry, the idea here is to make sure to choose photos that showcase your products in use and in action!

16. Inspire your fans

Everyone can use a little motivation, especially on Monday mornings. Look to create images that inspire your audience and encourage them to get the most from their day.

17. Have some fun

Don’t forget, Facebook is supposed to be fun for you and more importantly for your customers. A “caption this” or “fill in the blank” contest are both great ways to engage your fans and have some fun in the process.

18. Incorporate current events

Capitalize on opportunities in the news that are great stories.  Is your favorite team headed to the Superbowl?  Don’t be afraid to get in on the anticipation.  Yes, there are polarizing topics you may want to stay away from but current events via a timely photo can be a great way to boost engagement on your Facebook Page.

19. Help support a good cause

Something near and dear to you that can show your heart and compassion for others can be a good connecting point.   An image that shows what you or your company supports can be a win that inspires loyalty.  Go easy on the request for funds to support your charity but showcase their fabulous work and it’s even better if your team is shown volunteering or supporting at events!

20. Say thank you

Don’t underestimate the power of a simple “thank you.”

Add a photo of your staff to provide a more personal touch.  Saying thanks at “year-end” or after a milestone is a great way to connect with your social community.

Have you noticed a theme?  It’s about connecting.  Visually connecting.  People do business with people.  People and pets and personal connecting can really go a long way in engaging your fans on Facebook.

The more they engage, the more of your future posts, including offers, they see.  

So be creative!


Rise Above the Crowd and Increase Facebook Engagement with Photo Contests

facebook marketing herding social media cats

facebook marketing herding social media catsDo you ever feel like you are herding cats when it comes to generating engagement on your Facebook business page? Do you feel like the lead cat trainer trying to round up and motivate a pack of sleepy, bored or even aggravated cats?

At every turn and Facebook page load, users are getting bombarded with information and requests to click, like, follow and share information with their friends and colleagues.

The clicks, likes, follows and shares are starting to be earned by only the most engaging, interesting and inspiring brands. It’s becoming more and more difficult for brands to keep Facebook fans engaged as the competition is getting fierce to capture the mind, hearts and attention of Facebook users.

Marketers must find a way to rise above the crowd.

Time to Rise Above the Crowd

The truth is there are many things you can do to rise above the crowd when it comes to Facebook marketing. One of the best ways to do such is to get into the head of your Facebook community members and focus on activities you know will increase engagement.

A great way to increase engagement is to increase your use of photos. A recent study by HubSpot showed that photos on Facebook pages received 53% more likes than the average post. In addition HubSpot found that photo posts attracted 104% more comments than the average post.

You may be thinking, “well I already post photos to Facebook daily.”  That is great if you are already using photos as an integrated component of your Facebook marketing strategy.  The purpose of this post is to challenge you to think out of your box. I want you to think deeper than a simple post to your Facebook timeline. Remember, we want to rise above the crowd, right?

social media photo contestsIncrease Engagement with Facebook Photo Contests

Did you know that 45 million photos are uploaded to Instagram every day? That’s a lot of photos.

The chances are high that your Facebook fans are taking photos and uploading them online.

Why not encourage them to do such as part of a contest on your Facebook page?

Although this is easy to do with products such as TabSite, the truth is most brands and thought leaders are not taking the time to implement such marketing strategies. They may not understand the Facebook terms and conditions and therefore shy away from contests. Or they may not even know that it’s possible to do a Facebook contest which involves fans uploading photos.

Whatever the reason may be that the crowd of average marketers is not taking advantage of unique marketing strategies such as photo contests, the good news is that you can. You can leverage quality contests inclusive of photos to increase engagement in a way that is unique, inspiring and fun for your community.

Learn How to Implement a Facebook Photo Contest By Next Week! 

I’ll be hosting a live webinar this Friday, June 28th with tips and tricks to teach you exactly how you can implement and leverage photo contests to increase engagement. I’ll teach you how easy it is to create your contest, implement it quickly and generate the necessary awareness and interest in the contest to drive real results.




Come away with direct information on:

  • Setup of a Contest Photo App for Facebook
  • Best practices for Promoting the Facebook Page Contest
  • Tips for Posting and Sharing on additonal Social Networks
  • Specific checklist on how to maximize communication about the promotion before, during, and after the event
Facebook Photo Contest

Included in the webinar will be a Question and Answer time for any of your Facebook Marketing questions!

BONUS: One attendee will be randomly chosen to win a Free for Life TabSite Gold Plan, a $190/year value.


  • WHEN:  Friday, June 28 12:00-1:00 p.m. EDT (9 a.m. PDT / 5 p.m. London)
  • COST: Free
  • VENUE: Online via GotoWebinar
  • TYPE: Live demo, examples, and key takeaway points
  • PRESENTER: Mike Gingerich, TabSite Co-founder

All registrants will be emailed a video replay link of the live event after the webinar.  Register today!