Tag Archives: marketing with newsletters

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media StrategiesMarketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:

Link to your social media pages in your emails.

This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.

Encourage newsletter subscriptions.

In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.

Offer exclusive deals.

An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.

Big thanks to our friends at dotmailer.com for this helpful infographic.

[Infographic] Combine Email and Social Media Strategies


Tips for the Perfect Newsletter [Infographic]

Tips for the Perfect Newsletter

Tips for the Perfect Newsletter

Thanks to our friends at GetApp for this informative infographic on the perfect newsletter.

Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool!

  1. Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions.
  2. Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant information to the right audiences.
  3. Use Numbers. Newsletter content should be concise and focused. Numbered lists are a great way to catch readers’ eyes!
  4. Write Powerful Headings and Subject Lines. Headings and subject lines can be used interchangeably if they pique reader’s interests.
  5. Use Awesome Images. Pictures speak a thousand words, and are a great way to grab and keep readers’ attention.
  6. Go Social. Provide links to share the newsletter on social media and encourage readers to share the newsletter with friends.


tips for the perfect newsletter