Tag Archives: Video

Data-Based Insights for Your Facebook Posts [Infographic]

People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach.

Write Shorter Posts

In today’s lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, it’s okay to use a shorter post with a link to drive traffic to a more in-depth article.

Include Video

Even better, add visual content to your words. Multimedia content, especially videos, are shared more frequently than posts with just text. They also revealed the effectiveness of having a social media marketing campaign. Highlighting the idea of engaging with the target audience directly and continuously over time.

Our thanks to TheDrum.com for this informative infographic.

digital marketing, Facebook, Facebook Marketing, social media tips, VideoApril 21, 2017

Visual Content Drives Social Media Growth

When it comes to creating traffic, visual content has an edge over traditional text content.

Video, infographics, and images are accessible and sharable and lend themselves well to social media.

Visitors process and understand this type of content a thousand times faster than text.

Visual content has the effect of:

Simplifying content for consumers
Building a business’s brand
Adding depth to other content
Growing traffic faster
Providing an easier way to get messages across

With a plethora of tools such as BeFunky, adding images, video, and other content to social media and blogs is easier than ever. As a result, companies can employ visual content quickly.

Some basic rules for utilizing visual content are:

Link to blogs using eye-catching content
Optimize design for social media
Create lasting impressions with humorous content
Make use of Hashtags

Kudos to InfographicPosters.com for the great graphic!

content marketing, digital marketing, engagement, Facebook, social media marketing, TabSite, VideoDecember 1, 2015

Repurpose Your Content

You probably have a ton of content on your website, I know I do. How can you capitalize on that older content? This infographic from ExpressWriters gives you a little nudge to start now.

There are many reasons to repurpose web content:

The number of people listening to podcasts of repurposed content is growing yearly.
Tweets with visual content receive more clicks, favorites, and retweets.
Presentations with visuals are 67% more effective.
An infographic is 30 times more likely to get views compared to an article or blog.
Content repurposed into a video is becoming the new frontier of growth-oriented marketing.

Content can be repurposed through many online platforms and media channels. However, out of all the social media networks, Twitter should be a main focus.

Studies show a business or individual can use Twitter 5-30 times per day to increase exposure. Going viral on Twitter is much easier than Facebook because of the immediate traction it receives.

The easiest and best ways to repurpose content include:

Making a presentation
Turning old blog posts into guides
Using original evergreen content
Creating infographics from written content
Hosting a podcast based on a blog post
Turn content into powerful videos

Once the content has been repurposed use a tool like SlideShare, YouTube, Social media, or List.ly to spread the content and share the updated and upgraded content piece with the world.

infographics, podcast, repurpose content, social media marketing, Tweets with visual content, VideoAugust 28, 2015

3 Ways to use Brand VidMaker in Video Marketing to Create Urgency

TabSite Engagement Apps for Facebook

How to Use Brand VidMaker in Marketing Company Products

3 Ways Brand VidMaker “Video” Advertising Creates Urgency

Video advertising has the power to move viewers to make quick buying decisions. There are so many forms of advertising out there, and yet, the visual and video medium can particularly grab viewer attention and ultimately encourage customers to open their wallets and purchase.

Brand VidMaker is a TabSite tool that allows companies, through images and text slides, to build a short, impactful video about a product or service. It enables companies to tell a products’ unique story.

Brand VidMaker allows Page Admins to draw in potential consumers into your world and make them “desire” what you have to offer. After the video is created, you can then post it to the company News Feed on Facebook, add it to a TabSite tab on the Facebook Page, and you have the ability to get the embed code and add the created video right to your website or blog! Brand VidMaker allows users to create a powerful video piece that can highlight one’s company products/services quickly, easily, and effectively.

The following points highlight three areas that TabSite’s Video Advertising app, Brand VidMaker, allows companies to capture and incorporate in their business social media presence:

1. Brand VidMaker can help to visually provide information on your product/service which leads to acquiring knowledge, which in turn leads to educated decision making.

As is often said, “knowledge is power,” and Brand VidMaker assists with this. If your product or service has a unique selling point, then showcase this and elevate your product above competitors. Customers care about features, and advantages that those features offer. As well, they care about benefits! Brand VidMaker videos published to Facebook can show this in a way that reading about it alone just can’t capture.

2. Brand VidMaker videos sell the sizzle!

Brand VidMaker videos can propel potential customers to want to “experience” your product/service. Not all selling points about a product can be fully absorbed through reading a product spec sheet on the web. You can “know” about a certain steak cut-it’s weight and grade-and still not really be able to appreciate how amazing it is until you hear the sizzle of the steak on the grill. Brand VidMaker allows you to not just inform through “facts”, but also to play off of the emotional element of your product/service and engage the consumer.

3. Brand VidMaker video gives your business a very cost-effective video tool that otherwise would only be accessible through expensive software and videographers.

Have you ever noticed small mom and pop shops that advertise in the newspaper, and have 5 or 6 regional phone numbers? Why do they do this? It allows them to be viewed as large and local to that customer, thereby extending their business reach. Brand VidMaker videos can have the same effect. When a video is put together and posted on Facebook, and on your website, it gives you a branding piece that until now was only affordable by larger companies.

The quality of video that is produced through Brand VidMaker is proportional to the effort placed in creating the image slides. Use your best product images already developed for your web presence to create a custom video that gives your brand a boost. Brand VidMaker helps companies compete and gain an edge in today’s competitive global market.

By Jeff Petermann

Brand VidMaker by TabSite is available at the Platinum Plan level.

Try a 14 Day Free Platinum Trial for your Facebook Page today!

Brand VidMaker, Video, VidMakerMarch 13, 2013

How to use Brand VidMaker to Showcase Your Company

Brand VidMaker Custom Video App for Facebook Pages

People learn and are motivated in a variety of ways. Some through hearing, some through seeing, and others through touch. Tabsite’s newly released Brand VidMaker has blended all of these learning styles into one tool that is sure to engage potential customers who view your video. This post will focus on the ease and fluidity in which Brand VidMaker can help you create and showcase your company and capture the attention of potential customers on Facebook with a custom video.

The Brand VidMaker app within TabSite is available to try with any paid subscription plan. Platinum subscription users of TabSite have complete control over branding, logos, and transitions.

One of the key reasons to create a TabSite Brand VidMaker video for your company Facebook page is that the majority of Facebook users view information on Facebook in their news feed. The news feed is the “go-to” place for seeing updates. As such, it is critical that a company page posts regularly to the Facebook news feed. With a Brand VidMaker video, a page can create and publish a video direct to their news feed so that fans can view the video.

In addtion, Facebook, in its own research, found that the most successful posts for capturing the attention of users and inspiring action are visual. Videos received 100% more engagement than standard posts. Since 40+ percent of a Facebook user’s time is spent in the news feed, capturing attention to inspire a “Like,” comment or share by using visual media such as videos is critical.

Typically, company information is text based and may include a image or two. With, Brand VidMaker, however, TabSite has made this a more engaging and multi-faceted experience that includes sound, multiple slides, branding, customized background and more! The Brand VidMaker tool enables companies to easily build their own custom video. With Brand VidMaker the process is literally a matter of uploading, making selections for music and backgrounds, typing text and clicking a button.

LIVE Brand VidMaker EXAMPLE:

Ready to learn more? Click the button below to view the setup process.

There are other uses for Brand VidMaker beyond a company video. Promoting a contest, an event or a new service are other great reasons to create a custom video. Do you have a proprietary good or multi-step process that your company engages in that sets you apart from your competition? With Brand VidMaker you can explain this proprietary process through a video intermixed with text and image slides that explain the benefits each step provides your customers.

Showcasing your company with Brand VidMaker through Tabsite is an easy and stress free experience and is an excellent way to compile your businesses vision in an easy to understand, quick format to reach prospective customers. The benefit is the ability to reach fans in the news feed and allow them to watch and play the Facebook hosted video right then, whether on a PC or their mobile device. Did we mention that the custom videos can be embedded on websites and blogs? Yes, Brand VidMaker videos can be added and used across the web.

Read more or start your free 14 Day Trial of TabSite Platinum and Brand VidMaker today.

Blog Post by Jeff Petermann, TabSite Support Team

TabSite is a Facebook Page management subscription software that empowers companies with robust tools to capture leads, increase engagement, and boost reach.

Brand VidMaker, Video, VidMakerFebruary 28, 2013