Tag Archives: Video

Data-Based Insights for Your Facebook Posts [Infographic]

Data Based Insights for Your Facebook Posts-infographic-315

Data Based Insights for Your Facebook Posts-infographic-315People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach.

Write Shorter Posts

In today’s lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, it’s okay to use a shorter post with a link to drive traffic to a more in-depth article.

Include Video

Even better, add visual content to your words. Multimedia content, especially videos, are shared more frequently than posts with just text. They also revealed the effectiveness of having a social media marketing campaign. Highlighting the idea of engaging with the target audience directly and continuously over time.

Data-Based Insights for Your Facebook Posts

Our thanks to TheDrum.com for this informative infographic.

Visual Content Drives Social Media Growth

visual content

visual content
When it comes to creating traffic, visual content has an edge over traditional text content.

Video, infographics, and images are accessible and sharable and lend themselves well to social media.

Visitors process and understand this type of content a thousand times faster than text.

Visual content has the effect of:

  • Simplifying content for consumers
  • Building a business’s brand
  • Adding depth to other content
  • Growing traffic faster
  • Providing an easier way to get messages across

With a plethora of tools such as BeFunky, adding images, video, and other content to social media and blogs is easier than ever. As a result, companies can employ visual content quickly.

Some basic rules for utilizing visual content are:

  • Link to blogs using eye-catching content
  • Optimize design for social media
  • Create lasting impressions with humorous content
  • Make use of Hashtags

Kudos to InfographicPosters.com for the great graphic!

visual-content-drives-social-media-growth-IP3946

Repurpose Your Content

Repurpose-Your-Content

Repurpose-Your-Content

You probably have a ton of content on your website, I know I do. How can you capitalize on that older content? This infographic from ExpressWriters gives you a little nudge to start now.

There are many reasons to repurpose web content:

  • The number of people listening to podcasts of repurposed content is growing yearly.
  • Tweets with visual content receive more clicks, favorites, and retweets.
  • Presentations with visuals are 67% more effective.
  • An infographic is 30 times more likely to get views compared to an article or blog.
  • Content repurposed into a video is becoming the new frontier of growth-oriented marketing.

Content can be repurposed through many online platforms and media channels. However, out of all the social media networks, Twitter should be a main focus.

Studies show a business or individual can use Twitter 5-30 times per day to increase exposure. Going viral on Twitter is much easier than Facebook because of the immediate traction it receives.

The easiest and best ways to repurpose content include:

  • Making a presentation
  • Turning old blog posts into guides
  • Using original evergreen content
  • Creating infographics from written content
  • Hosting a podcast based on a blog post
  • Turn content into powerful videos

Once the content has been repurposed use a tool like SlideShare, YouTube, Social media, or List.ly to spread the content and share the updated and upgraded content piece with the world.

Repurpose-Your-Content 2