5 Most Effective Online Lead Generation Strategies [Infographic]

5 Most Effective Online Lead Generation Strategies -315Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.

Search Engine Optimization

Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.

Social Media

Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.

Pay-per-click Ads

While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.

Email Marketing

Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.

On-page Optimization

Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.

Big thanks to our friends at Digital Marketing Philippines for this great infographic.

5 Most Effective Online Lead Generation Strategies

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.