Tag Archives: facebook page tips

The New Facebook Page Layout

The New Facebook Page Layout - 315
In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of  who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins have the new layout. Why a New Facebook Page Layout? Good question!  It has not been clearly explained why the modified layout has been deployed and what Read more [...]

How To Use Facebook Live Video

How To Use Facebook Live Video
Facebook Live video is an exciting new way to promote your business. The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile. Your audience will embrace the opportunity to engage with your brand in a new way. They'll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live Read more [...]

10 Tips to Boost Your Facebook Shares

10 Tips to Boost Your Facebook Shares 315
Are you frustrated with your Facebook page engagement results? Most small business owners are scratching their heads, wondering what to do to improve engagement on their Facebook pages. If your page has thousands of followers but a single post typically gets a couple of shares, you need to do more to improve engagement. Below are 10 tips you can implement to boost your Facebook shares. 1. Post Interesting Content If you're simply posting content for the sake of it, good luck getting any Read more [...]

Infographic: Facebook Page Checklist for Page Admins

Facebook Page Checklist for Facebook Admins header
Regularly reviewing or "auditing" your Facebook page is an important part of successful social media marketing. Facebook's features change and update frequently, and you want to make sure that you are getting the most out of your page. Here is a checklist you can use to review your Facebook page to make sure it is up-to-date with Facebook's current rules and features. Maximize Your Cover Photo When was the last time you updated your cover photo? Facebook's current rules for cover photos give Read more [...]

7 Ways to Use Facebook Search to Improve Your Page

Facebook's search bar, called Graph Search, can be an awesome tool to get results for your business if you know how to use it properly. Graph Search is unique because it delivers search results driven by social relevance and interest data. This social data can be very useful; businesses get to know their audiences better. Read on for 7 ways to use Facebook Graph Search to gain knowledge about your audience and improve your page. Find Similar Interests Graph Search helps narrow your search to Read more [...]

Words That Get Your Content Shared on Social Media

the surprising words that get content shared on social media
Another brilliant inforgraphic by our colleague Neil Patel at QuickSprout.com Marketers can drive traffic to their social media and make their content more engaging by using words that persuade readers to like, share and comment on their posts. This week’s infographic tells us exactly which words get more engagement on each social network. On Facebook, posts with calls to action or that convey benefits to the reader, such as "win" and "event," work better than salesy language such as Read more [...]

Social Media Branding Strategies For Facebook

Facebook is one of the biggest social sites online - boasting around 600 million users. So when it comes to marketing your business online or trying to brand yourself, Facebook is one of the best places to be! I found this awesome infographic from FISWebDesign.com. It shows some great strategies for branding your Facebook page. Here's a quick summary of some social media branding strategies for Facebook: Set your vanity URL. Instead of being facebook.com/23456789 you can use your business Read more [...]

Why We Engage on Facebook

Why We Engage on Facebook
People engage on Facebook for a variety of reasons. Individuals like to keep in contact with old friends, colleagues, or classmates, others to participate in online discussions, and some to just keep up with everyday trending news. There are many personal reasons people are using Facebook but what about the psychological reasons? As humans, we use Facebook to express empathy, show who we are and what we stand for, give our opinions on topics, fulfill gaps in companionship, and to share Read more [...]

10 Killer Tips for Boosting Engagement on Facebook

10 Killer Tips for Boosting Engagement on Facebook
  Engagement is the elusive, magic ingredient that will take your Facebook page from invisible to being seen everywhere! Our friends over at Digital Information World shared this educational infographic on "10 Ways to Boost Your Facebook Page Engagement". I thought it was so good that I’m sharing it with you. There may be some basics … but it’s always good to double check and make sure you’re covering them all. Here are 4 points I think you should pay attention to: Stay Read more [...]

Video Review of a Facebook Page to Help you Learn and Improve Yours

It’s time for another Facebook page review! What I’m going to be doing in this review is take a look on-screen at a active and growing Facebook business page for a professional designer with a great following, Robeson Design. I'll go through a number of components from my free twelve-point checklist eBook on what you need to do to update and make sure your Facebook page is using the latest tools and features.  I'll give some pointers to this page and takeaways you can learn from Read more [...]