Instagram – home to over a billion eager minds, ravenous for new content. It’s a great marketing base for your business if you approach it properly. Unfortunately, the secret is out, though. Every marketer worth their salt, and some who are not is busy establishing a presence on the platform.

Which means that while there are a lot of users that you might be able to reach, there are also a lot of others on the site trying to get their attention as well. According to top digital marketers, if you want to stand out, you need to get really creative.

Instagram Stories

And that’s where Instagram Stories can come in extremely handy. Initially developed as a fun way for users to put out content, this feature has morphed into a powerful brand-building and sales tool. It’s ideal because it’s versatile, easy to use and, best of all, each Story gets taken down after a day.

All of which makes it the perfect tool when you want to try out different approaches and see which ones work best with your target audience. And when you do happen upon that killer campaign, you can save it under your page highlights so that it doesn’t get dropped off your page as normal.

What kinds of videos can you post? The sky is the limit. Just check out the infographic below, crafted by 99 FIrms, and you will see that there are many different ways to approach this. And these are only a small portion of the case studies that exist. Which of these would work for your business?

How do you know what the right approach is?

That’s where it becomes imperative to know your target audience as well as possible. The better you understand who you are selling to, the easier it will be to create a campaign that will work for them.

Above all else, make sure that it adds value to those watching it. When deciding what you will add, think about what the audience will get out of it first and foremost. If you can get this aspect right, you’ll easily build a legion of loyal fans.

ᐧ