Tag Archives: social media marketing infographic

Why Social Media Marketing is Essential

One fact about businesses today is that they need a social media presence. Whether big or small, learn why social media is essential to be part of a business’ marketing strategy. Social platforms help a company connect with its customers, increase awareness of their brands, and boost leads and sales. With over three billion people using social media, it’s not a passing trend. Here are a few reasons why social media marketing is essential.

4 Benefits of Social Media

Cost-effective

Social media is possibly the most cost-effective marketing strategy. Signing up and creating an account is free on almost all social media platforms. This marketing strategy is cost-effective and helps businesses attain a higher ROI.
Show Authenticity

Social media provides businesses with a platform where they can show their brand voice. Additionally, they’re able to improve their brand’s personality.
Better Customer Satisfaction

Customers appreciate modified replies by businesses rather than computerized messages. Businesses that value their customers can compose personal messages which are perceived in a positive light.
Enhances SEO Rankings

Social media is one of the factors used in calculating rankings. Today, optimizing a website isn’t enough. Furthermore, for a business to secure a successful ranking, it has to share content on social media.

To summarize, there is no doubt that social media marketing has several benefits. By updating the right social media marketing strategies, businesses can increase traffic and improve brand loyalty. To learn more, check out the infographic below from the good folks at PRDaily.

social media for business, social media marketing infographic, social media strategiesSeptember 27, 2019

2019 Social Media Trends

Have you ever wondered what’s next for social media? We already have more than half the world’s population on various social media networks, with platforms such as Facebook, YouTube, and Instagram each boasting more than a billion users. We also already have consumers shopping directly on social media networks and even making orders and paying without leaving their social media platforms. But what’s next? Let’s look at social media trends so far in 2019.

Social Media Today has attempted to answer this question with an infographic, and, without exaggerating, the future looks exciting!

2019 Social Media Trends: Top Highlights

Big Data will drive change in social media just like in other industries. In other words, brands will have to find the right data and uphold data transparency to succeed. To attain the required level of data maturity, businesses will be forced to spend significantly on social and PR budgets. As a result, we could see PR and social media marketing merging.

Another major prediction is the full adoption of AI in social media. We’ve already seen a few brands use chatbots to engage customers and provide selected customer services. Expect more of these bots and several other AI-powered social media. Augmented Reality (AR) and Virtual Reality (VR) are other innovative technologies that will find a way into social media.

Check out the infographic from SocialMediaToday.com to learn these and many other predictions and how they may impact your marketing.

social media and technology, social media marketing infographic, social media trendsSeptember 20, 2019

[Infographic] Best times to post on Social Media

What are the best times to post on social media? When should I publish my promotions on Facebook or an update on Instagram? What about the new video I just created? These are some of the biggest questions social media marketers grapple with today.

Best Times to Post on Social Media: the Research

CoSchedule has done the research. Here are details on the best time of day and day of the week to post. We cover all of the top social media networks. Therefore, if you want to generate high engagement (views, likes, tweets, retweets, comments, etc.), all you have to do is follow the new guidelines.

The findings are the result of the analysis of 25 different studies by industry leaders, including; Buffer, HootSuite, Later, KissMetrics, HubSpot, The Huffington Post, Post Planner, and The Balance.

Highlights

First off, as you might already know, the best send times vary depending on a variety of factors. Those ranging from your industry to your audience to the social network. Something you might not have known, however, is that 80% of the U.S. population is in the Central and Eastern Time Zones. What this means is that social media marketers should base their best posting times off the Central (CST) and Eastern (EST) times.

Check out the infographic from CoSchedule.com to find out what you’ve been doing wrong and begin publishing your posts at the right time.

how to increase social media engagement, social media marketing infographic, the best times for posting on social mediaAugust 30, 2019

How to Use Social Media for Your Small Business [Infographic]

The world of social media presents numerous opportunities for small businesses. With a potential outreach to over 2 billion people online, your company should take advantage of this marketing channel to attract more customers.

The unfortunate reality is that not enough small businesses are leveraging social media platforms. Only 53% are active, with others claiming that they don’t have enough time, resources, or manpower. You don’t have to spend millions of dollars on marketing to enjoy the benefits of social media. In fact, simple and strategic decisions can help you significantly boost your visibility online.

Here’s how to get started.

Identify your target audience

The biggest mistake many businesses (both small and large) make is to cast their net too widely. Instead of trying to reach everyone at once, a smarter approach is to understand your best customers and reach out to them in a more personal manner.

For example, if you’re looking to attract environmentally conscious buyers, you may begin by targeting Facebook groups (or Twitter hashtags) that focus on environmental awareness and sustainability.

Establish a brand identity

You also need an “online home” where potential customers will find you when they come looking. Start by creating branded social media pages- with your logo clearly displayed on each page. This is a critical way of establishing brand identity and gaining the trust of your customers.

With the above tips, you’ll be on your way to generating high quality leads on social media- without having to spend a fortune.

Thanks to the folks at PostPlanner for this excellent infographic.

small business marketing, social media for business, social media marketing infographicJune 14, 2019

Social Audience Guide [Infographic]

Social media has become a multi-billion dollar industry and there are more people using it than ever! Any business that wants to succeed needs to have active engagement on social media.

One of the fastest growing segments of social media isn’t text-based but picture based. Instagram and Pinterest focus on the visual element and offer a very engaged audience for companies to reach out to. Despite both being focused on images each has slightly different user bases making each unique.

Instagram

With 800 million monthly users, Instagram is a platform in touch with the younger generations. 59% percent of Instagram’s user base is between the ages of 18 and 29.

Notably, 54% of teenage users say Instagram is the best place to learn about new products. Additionally, Instagram is popular on mobile devices with 91 million mobile users per month versus 21 million on the desktop.

By comparison, Pinterest has 200 million monthly users, however, offers a different market segment. Among Pinterest users, 60% have children under the age of five and 66% of women between the ages of 25 and 54 use the platform.

Among millennial users, 80% say Pinterest helps them find things they’ll want to purchase. Much like Instagram, Pinterest sees most of its use on mobile with 70 million compared to 27 million on the desktop.

Check out the rest of the stats below! Thank you to Spredfast for this helpful infographic.