Tag Archives: Fan

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TabSite provides a platform with easy, drag-n-build widgets
to create and manage custom Facebook fan Pages.


The platform is designed to help companies with fan growth, promotions, brand building,
product showcasing, social sharing, content distribution and user engagement.

TabSite Launches new Like-Gate Feature Improving Fan-Gating

TabSite | Fan Page PlatformTabSite_Blue_icon.jpg
Press Release
August 30, 2011

 

Like-Gate from TabSite – Pure Fan-Gating Power!

TabSite is excited to announce the release of a new feature for Gold Plan TabSite users that exponentially improves upon the existing ‘reveal tab’ image option for Fan-Gating.  The new non-fan, Fan-Gate feature allows TabSite users to go beyond just loading an image and allows users complete access to the TabSite suite of tools and widgets to customize a Reveal Tab (fan-gating tab) to display to new visitors who have not yet “Liked” the Page.

The new feature radically advances past the current Non-Fan Fan-Gate image option so much so that we gave it a new name, “LIKE GATE.”  The NEW Like Gate is available to all Gold Plan TabSite users and is the recommended solution to create custom content only shown to new visitors.

All features of TabSite are available to use in the new Like-Gate!  This means you can add a video if you wish, a special text message, images, or use other widget tools like a PhotoShow for just the Like Gate.  This exponentially expands the capability for TabSite users to give a custom message to new visitors via a reveal tab (Fan-Gating).

See Like-Gate in action!

The new Like-Gate (for Fan-Gating) is accessed in the page manager area under “My Sub-Pages.”

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While on the tab you want to create a Like-Gate for, open the My Sub-Pages view and “Like-Gate” is at the top of the box as shown below:

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Click the “Like-Gate” link to open this page where you have access to the full suite of TabSite widgets.

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Create your Like-Gate reveal tab with any of the TabSite features you want!  This gives you great ability to create a powerful presentation to new visitors to engage them to opt-in to “Like” your page!  Fan-Gating will never be the same again!

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Reminder: Like-Gate is available to Gold Plan users of TabSite and replaces the older, simple Fan-Gating feature.

Upgrade Today!  www.TabSite.com

Create a Stampede of Local Customers via Facebook – Webinar with Mari Smith

 

mari-fb.jpgWant to maximize your Facebook Marketing efforts and learn to create a stampede of local customers to your business?

Join TabSite on Thursday, September 1, for a special webinar with Guest Speak, Mari Smith!   >> Register Today

This FREE webinar will look at Fan Page Local Optimization: Are you getting all the customers you can handle for your local business?

How To Create A Stampede of Customers Via Facebook – Free Webinar

UPDATE! Facebook just announced (8/23) a major change to Places and check-ins, along with several other changes to sharing and privacy.

This FREE webinar will look at Fan Page Optimization for your local business: Are you taking full advantage of Facebook’s features to attract more customers?

Mari will reveal the steps needed to effectively manage your Place page, set up enticing deals, run promotions and integrate your location-based marketing with your Facebook page. On this information-packed free webinar, we will also discuss all the various changes and their implications.

Get ready to take lots of notes!

Mari Smith, co-author of Facebook Marketing: An Hour a Day, will join TabSite leaders Troy Rumfelt and Mike Gingerich for this webinar.

Included will be analysis of submitted fan pages! Submit your Page for consideration below!

The webinar will include at least 15 minutes of live Q & A to answer your questions!

Registration is limited, sign-up today!

BONUS:
– One Attendee will win Mari’s new book, The New Relationship Marketing

– One Attendee will win a Free-4-Life Tabsite Gold Plan!

Can’t attend?  Register and be on the list to receive a video replay link with everyone sign-up!

SPECIAL NOTE: Included will be live analysis of pre-submitted fan pages and a extensive Question and Answer time! 

POST YOUR FAN PAGE BELOW IN THE COMMENTS AREA FOR CONSIDERATION TO BE REVIEWED.

 

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BONUSES: 

  • 1 Attendee will win a Free-4-Life TabSite Gold Plan to use on your Facebook Fan Page!

Register Today!   

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Don’t forget!  Submit your fan or place page below to be considered for live tips and review to help you maximize your fan page presence!

 

5 Misconceptions when marketing your Facebook Fan Page

 

appbistro.pngOn August 17, 2011, TabSite Community Manager Mike Gingerich participated in a AppBistro Webinar on the topic:

 

 

 

“5 Misconceptions when marketing your Facebook Fan Page”

The webinar reviewed data to dispel the following 5 misconceptions:

1. Your Facebook marketing message needs to be “clever” to catch attention
2. High frequency is always the best strategy for posting on Facebook
3. The conversation on your Facebook Wall alone is enough to keep fans coming back
4. The News Feed is the best way to reach your Fans
5. Maintaining control of content should be a top priority for all Page Admins

The webinar also provided the audience an indepth look at the new TabSite fan page MicroSite tools.  MicroSite’s enable TabSite users to push their custom tab content to the web for better search engine indexing, increased backlinks to their fan page and website, and increased social sharing tool integrations.

A few key highlighted points:

Misconception #1 is FALSE

  • As soon as your marketing campaign becomes too intellectual, too cute or too confusing, your audience is lost
  • Gimmicks don’t work to sell your product
  • Brand loyalty = result of offering a product that fills a need, not how creative you get with your messaging.

Opportunity: Listen & Learn

  • Aim to create content that invites participation
  • Be direct in your message, and always keep the customer benefit in mind
  • Deliver on your promise
  • Listen & Learn

Misconception #2  is FALSE!

  • Contrary to ” more is better ” and ” engagement all the time ” studies have shown a correlation between post frequency and fan count to be the inverse.
  • Lots of talk ≠ engagement
  • Over 2,600 Fan Pages were analyzed and the number of likes was highest for pages that posted around once every other day. Takeaway: Don’t spam your users with content!

Opportunity: Set a Pattern. Find rhythm that works best for you and deliver on your promise. Try creating standard topics to set customer expectations.  Analyze + Measure feedback and adjust posting accordingly.

Misconception #3 is FALSE!
Instead, we recommend you use wall postings in collaboration with a more well rounded social strategy.  Custom tabs are important as they offer engagement tools that Increase engagement.

Takeaway: Don’t rely only on the Wall! While the Wall is a component of connection, socialization is done via engagement methods.

Opportunity: Increase engagement through Apps.  Look at options such as:

  • Fan-Gating to gain a “Like” Strong Call to Action!
  • Giveaways
  • Contests
  • Add Social Feed (RSS, Tweets, YouTube, all right in the custom Page so users don’t have to leave the fan page. )

 

For all content breaking down the 5 Misconceptions, view the slides below!

 

 

Key Product Innovation for Fan Pages: MicroSites:

PROBLEM:  iframe tabs on Facebook Pages are not indexed well by Search Engines

SOLUTION: A MicroSite of your TabSite Fan Page Tabs!

  • Get Tab Content and Sub-Pages indexed (no iframe, content is on the web) by having your tab content on the web
  • MicroSite’s give another web location to “Like” your page
  • All MicroSites pull in your Fan Page logo image and link back to your Fan Page
  • MicroSites integrate all your Tab Content
  • TabSite MicroSites can be navigated by mobile & tablet users
  • MicroSites are available to ALL TabSite users!

Join TabSite on September 1 for a special webinar with Mari Smith!

 

 

TabSite Launches iFrame Widget

iframe_widget.pngOur goal at TabSite is to continue to bring businesses and organizations innovative and useful fan page tools to make customizing and managing your fan page easier and faster.

We are excited to offer the iFrame Widget. 

The iFrame Widget makes it easy to “frame” outside content within your fan page.  This new widget is available to all TabSite users at the Silver and Gold Plan levels.

Users can now bring in outside content to their fan page by simply dragging the iFrame Widget into their Page builder area in the TabSite Manager.  A box will open allow you to enter the url of the outside webpage that is to appear on the fan page.   Then simply drag your widget to resize the height and width, and TabSite pulls in your outside content.

Since Fan Page’s have a maximum width of 520 pixels wide, any content your are bringing in wider than this will be visible via horizontal scrollbars.

Have a mobile site?  Simply grab the mobile url and use it in the iFrame Widget to bring all your mobile content to your Fan Page!

See it in action on the Da-Lite Screen fan page.  Again, this is available to all users at the Silver and Gold Plan levels!

View TabSite Plan Features:  TabSite Fan Page Plans

Screenshots of the iFrame setup process:

iframe_widget.png  Drag the iFrame Widget to your tab work area in the TabSite Manager.  When you do, the box below will open.

 

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Live on the FAn Page

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Use TabSite for the latest in Facebook Page social tools!

 

Easy. Powerful. Social.  That’s TabSite!