Regularly reviewing or “auditing” your Facebook page is an important part of successful social media marketing. Facebook’s features change and update frequently, and you want to make sure that you are getting the most out of your page. Here is a checklist you can use to review your Facebook page to make sure it is up-to-date with Facebook’s current rules and features.
Maximize Your Cover Photo
When was the last time you updated your cover photo? Facebook’s current rules for cover photos give you great freedom to promote your website, special events or sales, featured products and more. Your cover photo is the first thing potential customers see when they visit your page, so make sure it’s up-to-date and accurately portrays your brand. Make it 851 x 315 pixels!
Check Your Apps
Several great apps (like TabSite) exist to help promote your page and create contests, surveys, RSS feeds and other special features. Test out the apps to make sure they are up-to-date and functioning to provide visitors to your page with a great experience. Keep an eye out for new apps that you could add to help your page grow.
Update Your “About” and “Page Info” Sections
Did you notice that the “about” section is now lower on your page?
Make sure your “about” section is up to date. When users click the “about” tab on your page, they are brought to that short “about” section and will have to click the “page info” tab from there to access more information. Make sure that your “page info” section has a rich description of your business, is SEO and Graph Search Friendly by including key phrases that users would search for that describe your product/service.
Review Your Page’s Category
Facebook periodically changes their category selections. The category you select will determine the features that are available to your page. The local business category offers the most features such as check-ins and ratings and reviews and is best for businesses that want to draw customers to their location. The company or organization category is best for businesses like consulting agencies or law firms that aren’t necessarily open to the public the way a local business is.
Set Up Saved Replies
Saved Replies are a neat and relatively new feature to Facebook to help your business quickly respond to messages. First, make sure “Messages” is active on your Page so that fans can send you a Message! Facebook provides you with some automated saved replies you can use, or customize them to your liking.
Review Admins and Roles
Check your list of admins and the list of people who can post on your page’s behalf. Make sure they are people you trust and work with you. Page Admins can assign various roles to the people who manage the page without making them full-fledged admins. You can set members of your team as editors, moderators, advertisers, or analysts, all of whom have different levels of access to your page.
Check Notification Settings
Your page’s notification settings are very customizable. Keeping all of your notifications on is a good practice, so you’re always in touch with what’s happening on your page. Visitors love quick responses, but the only way you’ll know to respond is if your notifications are on!
Review Your Activity Log and Evaluate Your Performance
The activity log will show you all the activity on your page, from status updates to comments from visitors. You can also click on the publishing tools tab to review all of your published posts and see their reach, likes, and comments. As you review your page’s past, look closely at what worked and didn’t work for your page so you can plan future posts to engage your audience.