Tag Archives: Fan Page

Infographic: Facebook Page Checklist for Page Admins

Facebook Page Checklist for Facebook Admins header

Facebook Page Checklist for Facebook Admins header

Regularly reviewing or “auditing” your Facebook page is an important part of successful social media marketing. Facebook’s features change and update frequently, and you want to make sure that you are getting the most out of your page. Here is a checklist you can use to review your Facebook page to make sure it is up-to-date with Facebook’s current rules and features.

Maximize Your Cover Photo

When was the last time you updated your cover photo? Facebook’s current rules for cover photos give you great freedom to promote your website, special events or sales, featured products and more. Your cover photo is the first thing potential customers see when they visit your page, so make sure it’s up-to-date and accurately portrays your brand.  Make it 851 x 315 pixels!

Check Your Apps

Several great apps (like TabSite) exist to help promote your page and create contests, surveys, RSS feeds and other special features. Test out the apps to make sure they are up-to-date and functioning to provide visitors to your page with a great experience. Keep an eye out for new apps that you could add to help your page grow.

Update Your “About” and “Page Info” Sections

Did you notice that the “about” section is now lower on your page?

Make sure your “about” section is up to date. When users click the “about” tab on your page, they are brought to that short “about” section and will have to click the “page info” tab from there to access more information. Make sure that your “page info” section has a rich description of your business, is SEO and Graph Search Friendly by including key phrases that users would search for that describe your product/service.

Review Your Page’s Category

Facebook periodically changes their category selections. The category you select will determine the features that are available to your page. The local business category offers the most features such as check-ins and ratings and reviews and is best for businesses that want to draw customers to their location. The company or organization category is best for businesses like consulting agencies or law firms that aren’t necessarily open to the public the way a local business is.

Set Up Saved Replies

Saved Replies are a neat and relatively new feature to Facebook to help your business quickly respond to messages. First, make sure “Messages” is active on your Page so that fans can send you a Message! Facebook provides you with some automated saved replies you can use, or customize them to your liking.

Review Admins and Roles

Check your list of admins and the list of people who can post on your page’s behalf. Make sure they are people you trust and work with you. Page Admins can assign various roles to the people who manage the page without making them full-fledged admins. You can set members of your team as editors, moderators, advertisers, or analysts, all of whom have different levels of access to your page.

Check Notification Settings

Your page’s notification settings are very customizable. Keeping all of your notifications on is a good practice, so you’re always in touch with what’s happening on your page. Visitors love quick responses, but the only way you’ll know to respond is if your notifications are on!

Review Your Activity Log and Evaluate Your Performance

The activity log will show you all the activity on your page, from status updates to comments from visitors. You can also click on the publishing tools tab to review all of your published posts and see their reach, likes, and comments. As you review your page’s past, look closely at what worked and didn’t work for your page so you can plan future posts to engage your audience.

Facebook Page Checklist for Facebook Admins (1)

Five Facebook Marketing Mistakes and How to Avoid Them

5 Facebook Posting Mistakes to Avoid and How to OvercomeCreating profitable Facebook pages takes time, effort, and strategy.

It is not at all a “if you build it, they will come” once and done “field of dreams” type situation.  Facebook page marketing success takes time and effort.  As a developer of apps that over 80,000 businesses use on Facebook, we’ve seen a lot of Facebook Pages!

Here are five common Facebook mistakes that small and medium businesses make on Facebook, and pointers on how your page can avoid such mistakes!

1. One Way Communication

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Social media, by its very definition, is an interactive medium where users engage with one another. One-way communication is a sure way to ensure that the fans gradually fritter away, disinterested. Even if it may not be possible to personally respond to the 1000+ comments that a post attracts, it is easy to simply like the comment, and reply to comments that do deserve a reply.

Solution: Create formal mechanisms to give feedback, post complaints or offer suggestions. The very basics of social communication needs to be met at all times – a word of thanks for suggestions, or a communication in the lines of “the complaint is being reviewed and the appropriate personnel would contact you via email” is in order.

2. Posting Primarily Sales Messages

Today’s customers have wisened up and see through obvious marketing pitches. A recent Pew Study estimates that 58% of Americans research on a product online before they make a purchase. They primarily seek information on the product, specifically how the product would fulfil their needs, and how the product is more value-for-money compared to competitor products. Businesses who are guilty of using their Facebook page as free real estate to park their ads invariably find their fan base dwindling.

Solution: Offer product and brand information through your Facebook pages in easy to digest capsules of information. Use e-books and case studies to highlight product features and benefits.  Be a resource, not just a selly sell infomercial!  Try this: 80% tips and resourcing from your content and others, 20% more direct sales type posts.

3. Auto-posting your Twitter Messages

Facebook users invariably have Twitter accounts as well, and most users subscribe to companies and people they like through all these channels. Auto-posting the same things from another social media channels may seem to make the marketer’s job easy, but provides their followers with good reasons to stop patronizing the Facebook page!  Twitter is different than Facebook!  Posting 140 characters and having your “@ replies” going to your Facebook page is NOT HELPFUL.  Different networks require different types and styles of communication.

Solution: Even when communicating the same message, marketers need to customize for the channel, and offer differentiation. In differentiating messages, marketers can leverage the unique style and culture of each different channels. Twitter, for instance, it is best to communicate a link 60-80% of the time or a short and succinct message. The link could actually be to the Facebook page that provides in-depth details, a compelling infographic, and discussions.

4. Posts that are too wordy and have no call to action

Yes, Facebook posts can accept well over 5,000 characters.  That doesn’t mean you should!

According to data by Kissmetrics and shared by Post Planner, “posts with 80 characters or less get 66% more engagement.”

Yes, we did say that being to “selly” is a problem.  However, a CTA, call to action does not have to be a pitch to buy!  Good calls to action that work, according to research data by Dan Zarrella, include actions to “Like”, “Share”, and “comment”.  These are calls to action that can be integrated!

People flock to the social media to interact with friends and do things. Posts that offer mere information, such as say prices, may attract a few likes, but the game-changers would come from posts that have definite call-to-action, something that creates an activity or engagement. Wordy and bland content, even if informative, may put off fans, harried as they are with information overload.

Solution: Offer calls to action, ranging from a link to the ecommerce page that leads to a special discount, or a fun-trivia quiz that deepens engagement, anything that would interest the followers to come back for more from time to time.

5. Not paying attention to design in images and tabs

For many businesses – guilty as charged!  Yes, you are busy but don’t just throw out a form with no offer and invitation.  That’s BORING!  Social Media in particular is visual and so you must communicate visually.  Common errors are no design or way too much competing imagery.  Images and design should not detract or deter, but should enhance and clarify.

Are you inspired to sign-up here?

constant-contact-basic-email-sign-up

This is boring.  It DOES NOT inspire me to submit my email address!

Solution: Attention to design ranks as a time tested Facebook marketing tip. Facebook users, like all Internet users, face information overload as marketers, friends, and myriad others of all vie for their attention with different content. Attractive designs in images and tabs serve to attract such users and bring them into the page, after which the content itself does its job of engaging such users.

It is not enough that the marketing content has meat, and that the strategy is in place. Successful, appropriate and helpful delivery through social media channels is critical to your success!

Any more items to add to the list?

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How to Use Facebook Hashtags to Increase Facebook Contest Results

Facebook Hashtag Contest Promotion Communication Facebook recently announced the incorporation of hashtags into their platform.

What is a hashtag?

Hashtags turn topics and phrases into clickable links. They can be used on your personal timeline, Facebook page, photos on Facebook and the list goes on. Facebook hashtags make it easy for users to easily follow conversations and even find topics or products they are interested in.

Check out this post which provides a good summary of the new Facebook hashtag feature and capabilities, “Hashtags on Facebook Arrive.

As marketers are starting to dig into the opportunities for using hashtags on Facebook to increase their marketing results one way that must not be overlooked is the ability to use Facebook hashtags for contests and promotions.

How to Use Facebook Hashtags in Contests and Promotions

1. Select a hashtag to represent your contest, promotion and/or brand. Make it simple and easy to remember.

2. Include the hashtag as part of the foundational communication for the contest or promotion. Include it in all communication such as email, tweets, Facebook posts, Facebook images and photos, Pinterest posts, and blog posts when announcing and inviting people to participate in the contest or promotion.

3. Give participants clear instructions on how to use and include hashtags as they participate in the contest and as they share with their friends and colleagues.

4. Monitor the hashtag on Facebook, Twitter, Pinterest, Instagram and other platforms as appropriate. Watch for conversations to engage, answer questions.

5. Leverage the hashtag in your metrics to measure the overall success of the campaign.  Facebook has not launched integrated hashtag measurement features for this yet. Efforts currently will need to be manual and leverage available tools, manual monitoring and tracking of conversations etc.

As with anything you do with social media and Facebook marketing, hashtags should not be used as a stand-alone strategy or tactic. Integrate hashtags into your marketing. Align them with key marketing initiatives, campaigns, and promotions. Take the time needed to learn and understand how they can help you achieve your goals and objectives, not just randomly throw them into your contest.

Check out our recent Facebook webinar for details on how to use hashtags in Facebook Promotions and Contests and much more. “How to Run a Successful Facebook Photo Contest.”

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