Tag Archives: Fan Page

Infographic: Facebook Page Checklist for Page Admins

Regularly reviewing or “auditing” your Facebook page is an important part of successful social media marketing. Facebook’s features change and update frequently, and you want to make sure that you are getting the most out of your page. Here is a checklist you can use to review your Facebook page to make sure it is up-to-date with Facebook’s current rules and features.

Maximize Your Cover Photo

When was the last time you updated your cover photo? Facebook’s current rules for cover photos give you great freedom to promote your website, special events or sales, featured products and more. Your cover photo is the first thing potential customers see when they visit your page, so make sure it’s up-to-date and accurately portrays your brand. Make it 851 x 315 pixels!

Check Your Apps

Several great apps (like TabSite) exist to help promote your page and create contests, surveys, RSS feeds and other special features. Test out the apps to make sure they are up-to-date and functioning to provide visitors to your page with a great experience. Keep an eye out for new apps that you could add to help your page grow.

Update Your “About” and “Page Info” Sections

Did you notice that the “about” section is now lower on your page?

Make sure your “about” section is up to date. When users click the “about” tab on your page, they are brought to that short “about” section and will have to click the “page info” tab from there to access more information. Make sure that your “page info” section has a rich description of your business, is SEO and Graph Search Friendly by including key phrases that users would search for that describe your product/service.

Review Your Page’s Category

Facebook periodically changes their category selections. The category you select will determine the features that are available to your page. The local business category offers the most features such as check-ins and ratings and reviews and is best for businesses that want to draw customers to their location. The company or organization category is best for businesses like consulting agencies or law firms that aren’t necessarily open to the public the way a local business is.

Set Up Saved Replies

Saved Replies are a neat and relatively new feature to Facebook to help your business quickly respond to messages. First, make sure “Messages” is active on your Page so that fans can send you a Message! Facebook provides you with some automated saved replies you can use, or customize them to your liking.

Review Admins and Roles

Check your list of admins and the list of people who can post on your page’s behalf. Make sure they are people you trust and work with you. Page Admins can assign various roles to the people who manage the page without making them full-fledged admins. You can set members of your team as editors, moderators, advertisers, or analysts, all of whom have different levels of access to your page.

Check Notification Settings

Your page’s notification settings are very customizable. Keeping all of your notifications on is a good practice, so you’re always in touch with what’s happening on your page. Visitors love quick responses, but the only way you’ll know to respond is if your notifications are on!

Review Your Activity Log and Evaluate Your Performance

The activity log will show you all the activity on your page, from status updates to comments from visitors. You can also click on the publishing tools tab to review all of your published posts and see their reach, likes, and comments. As you review your page’s past, look closely at what worked and didn’t work for your page so you can plan future posts to engage your audience.

facebook fan page, Facebook Marketing, facebook page tips, Facebook tips, Fan PageApril 15, 2016

Five Facebook Marketing Mistakes and How to Avoid Them

Creating profitable Facebook pages takes time, effort, and strategy.

It is not at all a “if you build it, they will come” once and done “field of dreams” type situation. Facebook page marketing success takes time and effort. As a developer of apps that over 80,000 businesses use on Facebook, we’ve seen a lot of Facebook Pages!

Here are five common Facebook mistakes that small and medium businesses make on Facebook, and pointers on how your page can avoid such mistakes!

1. One Way Communication

Social media, by its very definition, is an interactive medium where users engage with one another. One-way communication is a sure way to ensure that the fans gradually fritter away, disinterested. Even if it may not be possible to personally respond to the 1000+ comments that a post attracts, it is easy to simply like the comment, and reply to comments that do deserve a reply.

Solution: Create formal mechanisms to give feedback, post complaints or offer suggestions. The very basics of social communication needs to be met at all times – a word of thanks for suggestions, or a communication in the lines of “the complaint is being reviewed and the appropriate personnel would contact you via email” is in order.

2. Posting Primarily Sales Messages

Today’s customers have wisened up and see through obvious marketing pitches. A recent Pew Study estimates that 58% of Americans research on a product online before they make a purchase. They primarily seek information on the product, specifically how the product would fulfil their needs, and how the product is more value-for-money compared to competitor products. Businesses who are guilty of using their Facebook page as free real estate to park their ads invariably find their fan base dwindling.

Solution: Offer product and brand information through your Facebook pages in easy to digest capsules of information. Use e-books and case studies to highlight product features and benefits. Be a resource, not just a selly sell infomercial! Try this: 80% tips and resourcing from your content and others, 20% more direct sales type posts.

3. Auto-posting your Twitter Messages

Facebook users invariably have Twitter accounts as well, and most users subscribe to companies and people they like through all these channels. Auto-posting the same things from another social media channels may seem to make the marketer’s job easy, but provides their followers with good reasons to stop patronizing the Facebook page! Twitter is different than Facebook! Posting 140 characters and having your “@ replies” going to your Facebook page is NOT HELPFUL. Different networks require different types and styles of communication.

Solution: Even when communicating the same message, marketers need to customize for the channel, and offer differentiation. In differentiating messages, marketers can leverage the unique style and culture of each different channels. Twitter, for instance, it is best to communicate a link 60-80% of the time or a short and succinct message. The link could actually be to the Facebook page that provides in-depth details, a compelling infographic, and discussions.

4. Posts that are too wordy and have no call to action

Yes, Facebook posts can accept well over 5,000 characters. That doesn’t mean you should!

According to data by Kissmetrics and shared by Post Planner, “posts with 80 characters or less get 66% more engagement.”

Yes, we did say that being to “selly” is a problem. However, a CTA, call to action does not have to be a pitch to buy! Good calls to action that work, according to research data by Dan Zarrella, include actions to “Like”, “Share”, and “comment”. These are calls to action that can be integrated!

People flock to the social media to interact with friends and do things. Posts that offer mere information, such as say prices, may attract a few likes, but the game-changers would come from posts that have definite call-to-action, something that creates an activity or engagement. Wordy and bland content, even if informative, may put off fans, harried as they are with information overload.

Solution: Offer calls to action, ranging from a link to the ecommerce page that leads to a special discount, or a fun-trivia quiz that deepens engagement, anything that would interest the followers to come back for more from time to time.

5. Not paying attention to design in images and tabs

For many businesses – guilty as charged! Yes, you are busy but don’t just throw out a form with no offer and invitation. That’s BORING! Social Media in particular is visual and so you must communicate visually. Common errors are no design or way too much competing imagery. Images and design should not detract or deter, but should enhance and clarify.

Are you inspired to sign-up here?

This is boring. It DOES NOT inspire me to submit my email address!

Solution: Attention to design ranks as a time tested Facebook marketing tip. Facebook users, like all Internet users, face information overload as marketers, friends, and myriad others of all vie for their attention with different content. Attractive designs in images and tabs serve to attract such users and bring them into the page, after which the content itself does its job of engaging such users.

It is not enough that the marketing content has meat, and that the strategy is in place. Successful, appropriate and helpful delivery through social media channels is critical to your success!

Any more items to add to the list?

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Facebook, facebook mistakes, Facebook tips, Fan Page, social media marketingAugust 8, 2013

How to Use Facebook Hashtags to Increase Facebook Contest Results

Facebook recently announced the incorporation of hashtags into their platform.

What is a hashtag?

Hashtags turn topics and phrases into clickable links. They can be used on your personal timeline, Facebook page, photos on Facebook and the list goes on. Facebook hashtags make it easy for users to easily follow conversations and even find topics or products they are interested in.

Check out this post which provides a good summary of the new Facebook hashtag feature and capabilities, “Hashtags on Facebook Arrive.”

As marketers are starting to dig into the opportunities for using hashtags on Facebook to increase their marketing results one way that must not be overlooked is the ability to use Facebook hashtags for contests and promotions.

How to Use Facebook Hashtags in Contests and Promotions

1. Select a hashtag to represent your contest, promotion and/or brand. Make it simple and easy to remember.

2. Include the hashtag as part of the foundational communication for the contest or promotion. Include it in all communication such as email, tweets, Facebook posts, Facebook images and photos, Pinterest posts, and blog posts when announcing and inviting people to participate in the contest or promotion.

3. Give participants clear instructions on how to use and include hashtags as they participate in the contest and as they share with their friends and colleagues.

4. Monitor the hashtag on Facebook, Twitter, Pinterest, Instagram and other platforms as appropriate. Watch for conversations to engage, answer questions.

5. Leverage the hashtag in your metrics to measure the overall success of the campaign. Facebook has not launched integrated hashtag measurement features for this yet. Efforts currently will need to be manual and leverage available tools, manual monitoring and tracking of conversations etc.

As with anything you do with social media and Facebook marketing, hashtags should not be used as a stand-alone strategy or tactic. Integrate hashtags into your marketing. Align them with key marketing initiatives, campaigns, and promotions. Take the time needed to learn and understand how they can help you achieve your goals and objectives, not just randomly throw them into your contest.

Check out our recent Facebook webinar for details on how to use hashtags in Facebook Promotions and Contests and much more. “How to Run a Successful Facebook Photo Contest.”

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App, Engagement App, Facebook, facebook app, facebook contest, facebook fan page, facebook for business, facebook hashtag contest, facebook hashtag for promotions and contests, facebook hashtag promotion, facebook hashtag training, Facebook Marketing, facebook webinar, Fan Page, hashtag training, Page, Social Media, social media hashtags on facebook, Tab, TabSite, tabsite facebook hashtag webinarJune 28, 2013

20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

One of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”

The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.

What you need to know:

Your audience. Who are they?
Your audience’s needs. What keeps them up at night?
What are your business goals?
What are the goals for your Facebook business page?
How does your audience engage with you? What type of communication do they like? Tone of conversation? Frequent or infrequent? What mediums do they prefer? Video, podcasts, written word?
How much time do you have?
How much time does your audience have?
Do you have access to a designer?
If an agency or consultant, how much time and money does your client have?

All of these questions can impact the answer for “what goes on my Facebook business page? ”

Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement. In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!

Below are 20 ideas to rock out your Facebook business page with our new website resizer application.

Welcome page to welcome new visitors to your Facebook page.
Email list opt-in page to grow your email list and generate leads.
Call to action page to download free whitepaper or other information.
Hotel booking page.
Restaurant menu.
eCommerce sales page highlighting your top products or services.
Food truck location page to help customers know where your Food truck is at any given time.
Announce a new product.
An “About You” page highlighting a video of your company or simply plain text describing who you are and what you do.
Customer testimonial page.
Page listing your clients.
Page highlighting top blog posts or articles you have written.
Page summarizing top news and announcements.
Showcase of your work such as graphic design, website development if you are an agency or consultant.
Upcoming events.
Event registration page.
Event calendar page.
Frequently asked questions page.
Contact us page.
Google Maps Page

Your Turn

What ideas do you have? What unique ways are you using Facebook for business?

embed webpage in facebook, Facebook, facebook app, facebook apps, facebook business page marketing, facebook fan page, facebook for business, Facebook Marketing, facebook marketing tips, facebook website resizer, Fan Page, fan page tabs, fan page welcome tab, how to embed webpage on facebook, put your webpage on facebook, Social Media, Tab, TabSite, tabsite resizerJune 15, 2013

Deal and Promotion Apps from TabSite

Facebook Page Apps. We’ve got a wide array to meet your needs!

Boost your Page engagement with Deals:

Here’s a quick rundown on the various Deal and Coupon apps available from TabSite for use on Facebook Pages:

Each Page App can be accessed with selection of a 14 Day Free Trial of the Platinum Plan. Some Apps are available at lower plan levels as well. For a full review, including Contests see: Promo Apps

Sweepstakes Plus is a powerful promotion app that is viral by nature.

Setup a sweepstakes with form for fans to enter to win a prize. The viral power is that a fan that enters gets a additional entry for sharing the sweepstakes with a friend via the Friend Share tool and a further entry if the friend clicks the link and comes to the tab! That’s 3x the entries for that one fan that entered! Fans can come back and share again with a different friend for another entry and so on! Motivate fans to share and reap the rewards of more traffic and engagement on your fan page! Includes export option for all entrants and the data on their sharing.

See full details.

Add to your Fan Page

Friend Share Deal Reveal

Increase your Facebook Reach! This app allows Facebook Pages to offer a deal that can only be accessed after the fan has shared the deal with a friend. Empower fans to spread the word with friends via the Friend Share Deal Reveal.

Page Admins set the number of total times the deal page can be accessed, and stats are given on times shared per Facebook profile.

See full details

Add to your Fan Page

Brand VideoMaker

This promotion app allows Facebook Pages to offer a deal that can only be downloaded after the fan has shared the deal with a friend. Includes a lead capture form for name and email after the share to grow your email list. Increase online reach as fans share with friends via the Friend Share Deal Download.

Page Admin is able to control downloads including total number of downloads that can be accessed and the date when the deal is no longer active on the tab. Exportable stats include number of times each fan shares per Facebook user, number of skips (if any), number who accessed the Download and name/email from form submissions.

Add to your Fan Page

Contest

The Contest suite allows Facebook Page Admins to easily create a contest! Options for contest type include: Photo contest, Video, or Essay/Text entry contests. The Contest app comes with a full suite of tools to allow extensive customization and language control for any brand.

Create your Contest including an option for a countdown timer and ability to set a “go-live” time to automatically turn the Contest on/off. Use your own images/video/essays, or allow user entries. Build a custom form specific to your entry needs and language, and customize your page with your own images. Platinum features include ability to have multiple winners selected, exporting of data, 2-stage contests(general and finalist rounds), Admin approval of entries, and more! View details: Contest Overview or 2 Stage Contests.Add to your Fan Page

Brand VideoMaker

Brand VidMaker allows users to easily create customized videos for your company Facebook page!

The video will be made up of select image slides you load, such as products, services, or marketing messages. Video creators add a title and description, followed by adding the company logo (which will be the transition between each main image). There are multiple video background options, slide transitions, and a number of select music soundtracks to choose from to further customize the video. Up to 8 product/service/marketing slide images can be used in the video. Once ready, the video can be pushed to the brand Facebook Page where it will be hosted by Facebook. Facebook also provides embed code so that you can use the video on your website or blog. Users can select to also publish the video to a tab on the company Facebook page as well.

Add to your Fan Page

Group Deal

The “Group Deal” App from TabSite is a great social tool for offering a special discount, an e-book download, a savings code, or other promo that is unlocked by group participation and sharing! More details >

KEY FEATURE: Page Admins set how many times a Deal must be “shared” in order for it to be “unlocked and active” for fans to access. This App is available at the Platinum Plan level and includes the Promotional Tool feature enabling you to build an embeddable call-out to add to your website/blog to drive traffic to the tab! Admins can also capture contact information for those participating and limit the total number of deals that will be offered, putting you in total control of this viral sharing mega-engagement booster!Add to your Fan Page

Pin Deal

With more referral traffic than Google, Twitter, Bing, and Yahoo, Pinterest is a social referral monster! Now with TabSite you can utilize this traffic source for your Facebook Page by using the Pin Deal app. In order to “unlock” your Facebook Page tab deal, the fan must Pin the deal on Pinterest!

The “Pin Deal” App from TabSite is a powerful tool for offering a special discount, incentive, or offer promo that spreads because fans need to “Pin” the deal on Pinterest in order to get access themselves. This App is available at the Platinum Plan level and includes ability to offer a download or an image offer revealed after the Pin. As with all Engagement Apps, this app includes the Promotional Tool feature enabling you to build a call-out to add to your website/blog to drive traffic to the tab! Pin Deal Details >

Add to your Fan Page

Instagram Contest

Create, promote, and manage an Instagram Contest where users enter by uploading a image via their Instagram mobile app using your designated hashtag. Perfect for engaging mobile users and tying together interaction on your Facebook Page with Instagram, this app offers ability to run a Instagram Contest where images are displayed and fans can vote, comment on, and share entries. Multiple control options for Page Admins make this a dynamic promotional tool for Facebook Pages. Full Details >

Add to your Fan Page

E-mail Sign-up

Drive traffic to your fan page by offering a discount coupon or code! Simple to setup, customize by loading a branded image with coupon information that fans can use on your website or print and bring to your location.

This app is available at the Platinum level and includes social sharing tools and optional Like Gate. Additional features included are the Promotional Tool feature to embed a call-out on their website or blog to drive users to this tab, as well as an option to add a “Sign-up for future Coupons” form for entering e-mail address and name. This form comes with an export option as well! Setup Details >Add to your Fan Page

Social Feedback

Available at the Gold and Platinum Plan levels, the Social Review app allows Page Admins to create a tab where fans can share, review, leave a testimonial or give input on a specific question or topic. The uses are limited only by your creativity! Page Admins can select to have one comment stream or to add multiple areas, each with its own unique stream of comments. Some brands have used the Social Review tab to get input on possible new logos, new products, or input on specific store location customer service. The Platinum Plan offers the additional capability for Page Admins to set review to “Must Be Pre-Approved” which means that no comment is live until the Page Admin reviews it and makes it live.

KEY FEATURE: Have one comment stream on the tab or have a unique comment stream per image. This allows you to have one unified comment thread or individual threads per image (different products, services or ideas). Why Social Reviews? Because Facebook’s Comments Social Plug-in uses an algorithm to only display relevant comments to each user. So not all comments are displayed and different viewers might see different comments if using simply the Facebook Comments tool. Not so with Social Reviews! Social Reviews will show ALL viewers ALL the comments and also gives the user the ability to post the comment to their profile News Feed. View Details >

Add to your Fan Page

Drive traffic to your Facebook fan page by offering a discount coupon or code! Simple to setup, customize by loading a branded image with coupon information that fans can use on your website or print and bring to your location.This app for Pages is available at the Platinum level and includes social sharing tools and optional Like Gate. Additional features included are the Promotional Tool feature to embed a call-out on their website or blog to drive users to this tab, as well as an option to add a “Sign-up for future Coupons” form for entering e-mail address and name. This form comes with an export option as well! Setup Details >

Add to your Fan Page

Facebook Page Power with TabSite fan page Promotions! For other apps for Products, Photo galleries, Pinterest and more, see www.TabSite.com/engagementapps.

App, Fan, Fan Page, PageJanuary 30, 2013