Tag Archives: Fan

Easy Ways to Boost Social Media Engagement [Infographic]

Easy Ways to Boost Social Media Engagement1

Easy Ways to Boost Social Media Engagement1Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement.

  • Stay Trendy

    Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn’t fit with the brand, don’t attempt to force it.

  • Ask

    Ask followers directly to like and share. Including a simple “Share this” or “Retweet this” will encourage people to share content.

  • Reach out

    Increase engagement by being proactive and reciprocate the support you are given. Start conversations by shouting out the people and entities related to the brand such as fans and other sellers. Thank followers. Let them know that their support matters.

Putting these tips to work will help improve engagement on social media channels.

A big thank you to around.io for this great infographic!

Easy Ways to Boost Social Media Engagement

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Deal and Promotion Apps from TabSite

Facebook Page Apps. We’ve got a wide array to meet your needs!

Boost your Page engagement with Deals:

Here’s a quick rundown on the various Deal and Coupon apps available from TabSite for use on Facebook Pages:

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Each Page App can be accessed with selection of a  14 Day Free Trial of the Platinum Plan.  Some Apps are available at lower plan levels as well.  For a full review, including Contests see:  Promo Apps

 

Sweepstakes PLUS App

 

Sweepstakes Plus is a powerful promotion app that is viral by nature.

Setup a sweepstakes with form for fans to enter to win a prize. The viral power is that a fan that enters gets a additional entry for sharing the sweepstakes with a friend via the Friend Share tool and a further entry if the friend clicks the link and comes to the tab! That’s 3x the entries for that one fan that entered! Fans can come back and share again with a different friend for another entry and so on! Motivate fans to share and reap the rewards of more traffic and engagement on your fan page! Includes export option for all entrants and the data on their sharing.

 See full details.

Add to your Fan Page

Friend Share Deal Reveal

Friend Share Deal Reveal App

Increase your Facebook Reach! This app allows Facebook Pages to offer a deal that can only be accessed after the fan has shared the deal with a friend. Empower fans to spread the word with friends via the Friend Share Deal Reveal.

Page Admins set the number of total times the deal page can be accessed, and stats are given on times shared per Facebook profile.

See full details

Add to your Fan Page

Brand VideoMaker

Friend Share Deal Download App

This promotion app allows Facebook Pages to offer a deal that can only be downloaded after the fan has shared the deal with a friend. Includes a lead capture form for name and email after the share to grow your email list. Increase online reach as fans share with friends via the Friend Share Deal Download.

Page Admin is able to control downloads including total number of downloads that can be accessed and the date when the deal is no longer active on the tab. Exportable stats include number of times each fan shares per Facebook user, number of skips (if any), number who accessed the Download and name/email from form submissions.

Add to your Fan Page

Contest

Contest App

The Contest suite allows Facebook Page Admins to easily create a contest! Options for contest type include: Photo contest, Video, or Essay/Text entry contests. The Contest app comes with a full suite of tools to allow extensive customization and language control for any brand.

Create your Contest including an option for a countdown timer and ability to set a “go-live” time to automatically turn the Contest on/off. Use your own images/video/essays, or allow user entries. Build a custom form specific to your entry needs and language, and customize your page with your own images. Platinum features include ability to have multiple winners selected, exporting of data, 2-stage contests(general and finalist rounds), Admin approval of entries, and more! View details: Contest Overview or 2 Stage Contests.Add to your Fan Page

Brand VideoMaker

Brand VidMaker Video App

Brand VidMaker allows users to easily create customized videos for your company Facebook page!

The video will be made up of select image slides you load, such as products, services, or marketing messages. Video creators add a title and description, followed by adding the company logo (which will be the transition between each main image). There are multiple video background options, slide transitions, and a number of select music soundtracks to choose from to further customize the video. Up to 8 product/service/marketing slide images can be used in the video. Once ready, the video can be pushed to the brand Facebook Page where it will be hosted by Facebook. Facebook also provides embed code so that you can use the video on your website or blog. Users can select to also publish the video to a tab on the company Facebook page as well.

Add to your Fan Page

Group Deal

Group Deal App

The “Group Deal” App from TabSite is a great social tool for offering a special discount, an e-book download, a savings code, or other promo that is unlocked by group participation and sharing! More details >

KEY FEATURE: Page Admins set how many times a Deal must be “shared” in order for it to be “unlocked and active” for fans to access. This App is available at the Platinum Plan level and includes the Promotional Tool feature enabling you to build an embeddable call-out to add to your website/blog to drive traffic to the tab! Admins can also capture contact information for those participating and limit the total number of deals that will be offered, putting you in total control of this viral sharing mega-engagement booster!Add to your Fan Page

Pin Deal

Pin Deal App

With more referral traffic than Google, Twitter, Bing, and Yahoo, Pinterest is a social referral monster! Now with TabSite you can utilize this traffic source for your Facebook Page by using the Pin Deal app. In order to “unlock” your Facebook Page tab deal, the fan must Pin the deal on Pinterest!

The “Pin Deal” App from TabSite is a powerful tool for offering a special discount, incentive, or offer promo that spreads because fans need to “Pin” the deal on Pinterest in order to get access themselves. This App is available at the Platinum Plan level and includes ability to offer a download or an image offer revealed after the Pin. As with all Engagement Apps, this app includes the Promotional Tool feature enabling you to build a call-out to add to your website/blog to drive traffic to the tab! Pin Deal Details >

Add to your Fan Page

Instagram Contest

Instagram Contest App

Create, promote, and manage an Instagram Contest where users enter by uploading a image via their Instagram mobile app using your designated hashtag. Perfect for engaging mobile users and tying together interaction on your Facebook Page with Instagram, this app offers ability to run a Instagram Contest where images are displayed and fans can vote, comment on, and share entries. Multiple control options for Page Admins make this a dynamic promotional tool for Facebook Pages. Full Details >

Add to your Fan Page

E-mail Sign-up

Coupon Engagement App

Drive traffic to your fan page by offering a discount coupon or code! Simple to setup, customize by loading a branded image with coupon information that fans can use on your website or print and bring to your location.

This app is available at the Platinum level and includes social sharing tools and optional Like Gate. Additional features included are the Promotional Tool feature to embed a call-out on their website or blog to drive users to this tab, as well as an option to add a “Sign-up for future Coupons” form for entering e-mail address and name. This form comes with an export option as well! Setup Details >Add to your Fan Page

Social Feedback

Social Review App

Available at the Gold and Platinum Plan levels, the Social Review app allows Page Admins to create a tab where fans can share, review, leave a testimonial or give input on a specific question or topic. The uses are limited only by your creativity! Page Admins can select to have one comment stream or to add multiple areas, each with its own unique stream of comments. Some brands have used the Social Review tab to get input on possible new logos, new products, or input on specific store location customer service. The Platinum Plan offers the additional capability for Page Admins to set review to “Must Be Pre-Approved” which means that no comment is live until the Page Admin reviews it and makes it live.

KEY FEATURE: Have one comment stream on the tab or have a unique comment stream per image. This allows you to have one unified comment thread or individual threads per image (different products, services or ideas). Why Social Reviews? Because Facebook’s Comments Social Plug-in uses an algorithm to only display relevant comments to each user. So not all comments are displayed and different viewers might see different comments if using simply the Facebook Comments tool. Not so with Social Reviews! Social Reviews will show ALL viewers ALL the comments and also gives the user the ability to post the comment to their profile News Feed. View Details >

Add to your Fan Page

Coupon Engagement App

Drive traffic to your Facebook fan page by offering a discount coupon or code! Simple to setup, customize by loading a branded image with coupon information that fans can use on your website or print and bring to your location.This app for Pages is available at the Platinum level and includes social sharing tools and optional Like Gate. Additional features included are the Promotional Tool feature to embed a call-out on their website or blog to drive users to this tab, as well as an option to add a “Sign-up for future Coupons” form for entering e-mail address and name. This form comes with an export option as well! Setup Details >

Add to your Fan Page

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Facebook Page Power with TabSite fan page Promotions!  For other apps for Products, Photo galleries, Pinterest and more, see www.TabSite.com/engagementapps.

Summer Sizzlin Savings on TabSite for Facebook Pages

This summer is Sizzlin’!

TabSite is offering a COOL deal to help you beat the heat!  

Now through August 1 any TabSite Plan is 25% off!  

There’s never been a better time to beef up your fan page with engagement tools including Contests, Sweepstakes, and more!

In fact, the link below for our Summer Sizzlin’ deal is a sneak peek at our newest tool that will launch in early August!  

Engage fans.  Bring them back to your Fan Page.  Give them tools to share your deals.

Click below to get the details!

 

New Design Template for Sweepstakes

Draw in visitors and boost fan engagement by offering a promotion via a Sweepstakes.

Use TabSite’s new Sweepstakes template to drive fans to your Facebook Page, capture their entry and be able to follow-up with each entrant.

Available to all users with a Gold or Platinum TabSite Plan.  Simply go to the Templates area in the TabSite Manager, select this template under “New” and it will add the design and the Sweepstakes widget to your Facebook Page!

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How Facebook Page Media Exposure Affects Purchasing Behavior – Study Results

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A new report from comScore and Facebook takes a look at how social media marketing works and offers some very good insights and tips for businesses related to maximizing the use of their Facebook Pages!

It’s a 21-page report.  Here are some key points we found interesting:

  •  For many companies, their Facebook Page is becoming their brand hub, even over their website!  
    • In March 2012, Skittles website had 23,000 unique U.S. visitors.  During that same time period, the Skittles Facebook Page had 320,00 visitors!

 

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The report notes that Facebook Pages are not necessarily the primary means of engagement on Facebook, however.  That location is the News Feed

The brand exposures in the News Feed are exponentially higher.

Does this mean you should dump the company site and throw all of your resources into your Facebook Page?

Of course not; it’s a shift in behavior but as the report notes, websites are still important, especially for verticals that focus on lead capture and transactions.

 

 

  • The Number of Facebook Fans isn’t a key metric.  The keys are:
    • Page Messages reaching Fans in News Feed
    • Engagement – how much they interact (comment, like, share, etc.)
    • Amplification – extent to which friends of fans are reached.  (This can be boosted by Ads and is related to engagement.)
  • ComScore and Facebook found that Fans of Amazon’s Page spent more than twice as much shopping at Amazon than the average consumer. Friends of Fans spent 8 percent more!
  • There was an increasing cumulative lift in purchase behavior among exposed Starbucks Fans and Friends of Fans compared to a control group of non-Facebook exposed purchasers.  This provides strong evidence of a latent branding impact of earned media exposure.

For the full report, access it here: The Power of Like 2: How Social Marketing Works

What does it all mean?

Yes, fans are valuable, not just because of their number but because of their influence over their friends.

Second, engagement is critical because it leads to amplificiation.  In short, the more you can be seen in the News Feed of a fan, the better.  And better yet is getting a fan to engage so that your reach extends to their friends!

Ways TabSite helps boost Page engagement:  Our tools for social sharing including Facebook Plugins (Comment box, Like, Share, Send, etc.), Sweepstakes, and Contests are key tools that can help boost engagement because they draw fans in to sign-up and interact, and then offer social sharing to extend the reach to their network, which in turn drives more visits back to the Facebook Page.  We also offer the “Save & Post” option per tab, which sends an update to your Timeline News Feed and fans can get that in their own News Feed.  Using this feature also is mobile friendly!


Try a Facebook promotion with our 14 Day Free Trial with TabSite Platinum today!