Tag Archives: promotion

Marketing For The Holiday Season

holidays

holidays

20% of retailers’ yearly profits occur between November and December, making the holiday season an important time to ensure your marketing is reaching the right audience.

As early as Thanksgiving, you should have your Christmas promotions ready to go to capitalize on the over 3 trillion dollar consumer spend.

Tips to effective holiday marketing include:

  • Know your audience, and cater to returning customers, not bargain hunters.
  • Dress your website for the holiday season by using effective photos and highlighting sales.
  • Make sure you have a mobile strategy.
  • Use social media effectively by hosting holiday themed giveaways and contests, branding your channels in holiday themes, and running paid ads that showcase discounts/exclusive offers.
  • Revisit your SEO, email marketing, and PPC campaigns. Make them holiday branded and targeted to the best possible audience for each campaign.
  • Measure this year’s data to maximize next year’s profits!

Kudo’s to Gryffin Media for this phenomenal infographic!

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Must-have Tools for Growth Hacking

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This collection of digital tools is amazing, but what makes it even better is that they are all free! Everything you need to put your startup on the map!

 SEO Keyword Research

Everyone knows about Google Keyword Planner in Google Ads, but have you heard about WordTracker? Give it your keyword phrase, and it will suggest more, similar keywords.

Site Checkup and Analysis

HubSpot does a great job with their Marketing.Grader.com. It’s fun to see what kind of grade they come up with for your website, and it can help you get on the path to being found.

SEO Keyword Density

This is a little know secret to writing great posts … keyword density. Just enough so Google can find you easy, but not so many that you turn off readers. It’s a delicate balance. It looks like KeywordDensity.com is gone. 🙁

Duplicate Content

Google rewards those with unique content and punishes those with duplicate content. So before I post anything on my blog, I check it for duplicate content. SmallSEOTools.com Even when you write a blog from scratch, you’ll usually have anywhere from 5% to 12% duplicate content. We just have a tendency to use phrases and colloquialisms that are used be frequently. Take, for instance, the phrase “DIY project” it’s duplicate content from somewhere else on the web. Google knows this and allows for 20% duplicate content before it starts penalizing you.

Social Media Posting and Scheduling

HootSuite is the supreme ruler of social media posting, and they have quite a good free product. But you’ll need to purchase a monthly subscription to really gain a big benefit timewise.

Content Curation

There are so many great, free content curation apps and add-ons, Buffer, ViralTag, ScoopIt, Feedly and the list goes on and on.

Let me know if you try any of the tools on this list and which ones are your favorites. If you have a favorite tool that’s not listed here, please share in the comment section below.

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From Flora Pang

Facebook Marketing with TabSite – Taking Your Page to the Next Level

Trying to take your Facebook Page to the Next Level?  

Are you scratching your head and wondering how to get more active fans and a more vibrant Facebook community? Need ideas and direction?

TabSite Monkey

This is the webinar for you!

Join TabSite for an informative Facebook Marketing webinar that will empower you to maximize your organization’s Facebook marketing! You’ll be equipped with knowledge about choosing and running great promotions and contests on your Facebook Page.

Ready to dive into running a contest or promotion on your Facebook Page to boost engagement, reach, and activity? Needing guidance on how, when, and what to post?  We’ll cover that and more in this webinar!

Included in the webinar will be action points for:

– Types of Promotions companies can run on their Facebook Page
– How a Promotion can build activity and engagement on a Page
– Tools and Tips for Posting on Facebook
– Methods to give mobile users access to your promotions
– Best Practices for your Page and Promo

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WEBINAR DETAILS:

WHEN:  Thursday, April 25, 2013
TIME:     1:30 p.m. EDT (New York) / 10:30 a.m. PT / 6:30 p.m. London
COST:    Free online webinar event

The webinar will be 1 hour in length and will include approximately 35 minutes of input from the TabSite Team followed by a live Question & Answer time to answer attendee questions.

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BONUS: 1 attendee will be randomly chosen to win a

Free for Life TabSite Gold Plan, a $150/year value.

REGISTER:

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Can’t attend the webinar live?  Register and you’ll be on the list to get a email with video replay link.

Need resources now?

Use Facebook Apps to Boost Page Engagement

How to Post your Promotion and Contest to Facebook News Feed – Best Practices

5 Keys for Facebook Page Contests and Promotions