Tag Archives: Sweepstakes

Marketing For The Holiday Season

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holidays

20% of retailers’ yearly profits occur between November and December, making the holiday season an important time to ensure your marketing is reaching the right audience.

As early as Thanksgiving, you should have your Christmas promotions ready to go to capitalize on the over 3 trillion dollar consumer spend.

Tips to effective holiday marketing include:

  • Know your audience, and cater to returning customers, not bargain hunters.
  • Dress your website for the holiday season by using effective photos and highlighting sales.
  • Make sure you have a mobile strategy.
  • Use social media effectively by hosting holiday themed giveaways and contests, branding your channels in holiday themes, and running paid ads that showcase discounts/exclusive offers.
  • Revisit your SEO, email marketing, and PPC campaigns. Make them holiday branded and targeted to the best possible audience for each campaign.
  • Measure this year’s data to maximize next year’s profits!

Kudo’s to Gryffin Media for this phenomenal infographic!

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Sweepstakes Plus Engagement App offers the Power of Viral Sharing

Sweepstakes Plus by TabSiteIt’s all about Engagement.

The more your Facebook community engages, the more opportunity your business has to reach them and their friends.

How about a tool that helps your Facebook page by empowering fans to help you, which helps them?  (That’s a mouthful!)

Introducing Sweepstakes Plus from TabSite

Sweepstakes Plus is a powerful promotion app that is viral by nature. 

Setup a sweepstakes with form for fans to enter to win a prize.  The winner is chosen randomly but entrants that tweet get more entries! All of this is tracked for you.

Sweepstakes Plus by TabSite

The viral power is that a fan that enters gets a additional entry for sharing the sweepstakes via a Tweet!

Entrants can come back and share again with a different friend for another entry and so on!

Motivate fans to share and reap the rewards of more traffic and engagement on your fan page!  Includes export option for all entrants and the data on their sharing.

Start today by selecting Free 14 Day Trial!

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 EXAMPLE SUMMARY:

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1. Fans enter by completing form you have setup.  Add fields you need to capture, export of all entries available.

2. After entering fans are prompted to Tweet to receive another entry.  You control this message. If they share, they get another entry for their name.

Entrant can come back at any time, tweet again, and also see how many entries they have (tied to their Facebook profile) and can share again to gain additional entries. THERE IS NO LIMIT to the number of entries a fan can get.  The more a fan tweets, the more a Page can benefit.

6. TabSite has a tool in Export Manager to draw a random winner(s). This tool takes into account all the entries credited to each entrant.

 

To purchase go to TabSite Signup.

Linksys Facebook Sweepstakes Takeaways

Linksys is a well known provider of Wi-Fi routers.

As part of their 25th Anniversary celebration they are running a Facebook promotion for fans as shown below.  We’ll outline a few keys that Linksys has done well related to running promotions on Facebook.

Keep these items in mind as you run your next Facebook promotion.

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Linksys Success Points

1. Getting the word out well

Linksys is posting the Facebook promotion numerous times over the course of the week to alert users of the social promotion. Post on Facebook and also get the word out on your blog/website and other social sharing venues.

linksys-main2. Clean Visuals

Notice the image at right is clean, non-cluttered and focused on what action the user needs to take.  Keep it simple and clear!  The more clutter, the less follow-through by fans.

3. Use of a Like Gate

The image above is the initial view a non-fan sees when coming to the tab.  This is a simple and yet highly effectively Like Gate so that visitors must become a fan of the page.  This helps build the fan community and enable these visitors to get the posts of the fan page going forward.

4. Prize is Relevant to the Brand

Note that the prizes are part of their product offerings!  This (1) keeps entrants focused on their product and (2) discourages random entrants who are not interested in the company or products they offer.

5. Simple Form Capture

The form to enter is two fields.  This is helpful in getting fans to complete the entry.  Too many fields and the more users will click away.  It must be fast and simple to understand and enter.

6. Social Sharing tools

Linksys is allowing their fans to help spread the word.  This is great because with the Like Gate in place, any and all shares that lead others back to the tab help boost the potential community Linksys has on Facebook.

Social sharing buttons on the promotion

Social sharing buttons on the promotion

One recommendation we would have for Linksys is to use the Smart URL in their news feed posts to ensure that all users (mobile, tablet, and Desktop) can access the giveaway.  If a company posts the tab url they see in their desktop (like facebook.com/mypage/app_12345) then mobile users cannot access it!  Always use the Smart, mobile friendly URL.

There you have it, a number of key tips to maximize your promotion on Facebook!  Linksys is going to give away 25 different products to entrants.  This type of promotion is called a Sweepstakes.  It is where users enter and winners are drawn randomly.

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