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Tips for Last Minute Valentine’s Day Facebook Contests

Tips for Last Minute Valentine's Day Facebook Contests

Tips for Last Minute Valentine's Day Facebook Contests

Valentine’s Day is this weekend. Are you ready?

  • This Valentine’s day sales are expected to reach $18.9 billion, second only to Christmas (National Retail Federation).
  • The NRF is projecting the average amount spent per person on Valentine’s gifts will be an average of $142.31.
  • And with this Valentine’s Day falling on a Saturday, restaurants will be standing room only. It’s estimated that $3.6 billion will be spent on restaurants and movies.

Here’re some surprising facts that may inspire your Valentine’s Day marketing.

  • 21% of people that own pets will include them in their celebrations.
  • Men spend twice as much on Valentine’s Day as women.
  • Adults 25-34 will spend the most money on Valentine’s Day.

How can you take advantage of the Valentine’s Day sales?

Send out a quick Valentine’s Day Deal on your Facebook page using the approved Deal on Facebook Page app.

  1. Identify your buyer. Are you targeting males or females? For Valentine’s day, you may have a product for females, but need to target males as they are going to be the buyers. What age is your buyer?
  2. Use your Facebook insights to identify the time when this audience is on Facebook.
  3. In your Deal, use the language that will entice and connect with your identified audience. Your language will be different for a female audience than a male audience.
  4. Solve your buyer’s problems. This week, men will need a fast, easy gift. Women spend more time planning their gifts; they may have already purchased, but this maybe a great time for a trip or special event.

Ideas for Valentine’s Day Facebook Contests and Promotions:

Use the Photo Contest App to have the entrants share their homemade Valentine’s cards and gifts. Or have entrants take a photo of them using your product or service that they love.

Use the Essay Contest App for a “Love Letter” contest. Have entrants write a few lines about your product or service.

Use the Timeline Contest App for a fill in the blank contest.

  • If my life were a romantic movie it would be _________.
  • The best love some ever written is ____________.

Use the Coupon app to create and launch a discount code for online use, or a coupon/discount for in store products purchase.

Use the the Sweepstakes app for a “Dinner for Two” giveaway.

See How to Create a Facebook Marketing Campaign for a Tab Coupon for details.

There’s still time to get in on Valentine’s Day sales. Use TabSite to help you market quickly and professionally from your Facebook page or website.

Facebook Contests ROI: How a Contest Helped an Insurance Firm

stolly

How a Facebook Contest for a non-sexy business (insurance) achieved great success!

I’ve heard it many times before and in many variations but usually it goes something like this,

“Our business doesn’t lend itself well to contests. We’re not sexy, we’re a service.”

Well, here’s a case study on a business that could have said that but didn’t!

Stolly Insurance serves central Ohio with insurance services.  The standard types, personal, commercial, health, life, and more.

THE CHALLENGE:
Insurance is not something people buy every day!

So the challenge can be to keep their audience connected and engaged, particularly on Facebook.  Their marketing agency, NOW Marketing Group, has helped them gain steam and build an active social community through engaging posts and promotions.

One key promotion with such great ROI was their Facebook Photo Contest.

THE PLAN:
The “Stolly Hustle Award” that involved local athletes and high schools in the communities they serve!

Stolly Insurance Group, in partnership with Motorists Insurance, conducted a contest on their agency Facebook page searching four Ohio counties for the Stolly Hustle Player of the Year.  Players from 14 schools in their area were nominated for demonstrating “the willingness to do whatever it takes to win.”

HOW IT WORKED:
On social media, Stolly asked each local high school boys basketball coach or Athletic Director to nominate one player.  The entries were posted using a TabSite Photo Contest. Once all nominations are in, fans  voted for their school’s nominee for about a month.

 

The player with the most votes was named Hustle Player of the Year and wins a Buckeye Prize Basket.

photo contest facebook

METHODS:

  • Facebook posts announcing upcoming contest to build awareness
  • Facebook posts announcing launch of contest
  • Posts giving updates on contest
  • Posts sharing when contest is ending and the need to vote
  • Facebook Ads used on posts to increase visibility
  • Like Gate on the contest app so voters needed to “Like” the Page to vote

 ww_facebook_com_stollyinsurance_sk=app_140027096128579&app_data=sp0

THE RESULTS:

This Facebook Contest generated for the page:

  • 116 new fans
  • Fan interaction on Facebook went from 215 the previous month to 1.7k the month of the contest.
  • Page impressions went from 12,769 by 4,890 users to 27,426 by 10,897 users

All in all, a successful way to ENGAGE the fan base, ATTRACT the community their business serves, and GROW both fans, interaction, and a positive rapport!

Your business may not be “sexy” but involving the community you serve can be a great way to run a contest that builds your business connections!

See all the TabSite contest apps here: www.TabSite.com/apps

 

How to Create a Facebook Marketing Campaign for a Tab Coupon

like-adWith over 1.2 billion users and spanning all important demographics, you’ve heard me say before that Facebook is a key location where businesses can connect with their ideal audience.

This post lays out how you can do that!

We’ll review an overview of how a business can create a Facebook Marketing campaign to drive users to a tab where they can access a coupon or deal offer.

The Who:

A key first step in any business campaign, but even more so when creating a online and social media campaign, is to identify your target audience.

  • Who exactly are you trying to reach?
  • What gender?
  • Age range? 
  • What are their typical online behaviors?
  • What pain do they have that your products or services can address? 

Answering these questions is critical to success as it helps you in later campaign steps to cater information to this specific audience.  

Once the target audience is clarified and what pain points the audience has, then a campaign can be built that speaks in the language (style) of that audience and addresses their specific needs.

The Tab:

www_facebook_com_pages_Swish-Clothing_152366154979_id=152366154979&sk=app_340844892643734Once identified, the next step in the Facebook campaign is to create the offer landing tab on Facebook.  This is the place that outlines the offer and gives the visitor access to it.

The key is doing it in a way that enables a lead capture so that you will be able to market to the user in the future as well.  For this process I recommend creating a deal, coupon or offer tab.  Something of value to the ideal audience that is an incentive for them to take action.

This offer should be time specific, not too long or short, something like 5-10 days can work best as well so that there is a need to act upon the offer in a timely fashion. The tab should have a clear and concise description related to what the visitor gets and what action they need to take to participate.

The Sharing:

After the campaign tab is ready, the next step is setting up the campaign’s other promotion assets.  By this I mean creating the awareness and distribution messages for each channel where the campaign can be shared.

One key area that can be used on Facebook is the Facebook Page cover image.  The cover image is the first and primary message area a visitor see’s when coming to a Facebook Page.  It is large and needs to be visually attractive and convey the campaign offer concisely. I definitely recommend businesses design a new cover image for their Facebook page that announces the campaign message and includes a clear Call to  Action that alerts visitors to the offer.

entrepreneuress-academi-facebook-cover

Next, it is time to schedule posts to the page that will go into the News Feed for prime times when your fan base is on Facebook.  Mix the posts up in terms of style (image, link, and even video), and message, not simply repeating the same statement.  Mixing the campaign posts in with your regular posts is important.  You do not want to just repetitively push a promotion as the only messaging your company is doing on Facebook.

how-to-photo

Ideally, the campaign should be about 20-25% of the overall mix of posting a page is doing on Facebook.  As well, posts that are visual engage the viewer the best and by keeping the text concise and including the smart URL linking to the coupon/deal tab, the viewer can see the post in their own Facebook news feed, be motivated to click through, and  ultimately arrive at the offer on the Facebook page tab where they can opt in.

Lastly, in addition to the cover image and scheduled posts, be sure to announce the campaign on your website and blog, and send out a email update to your existing email lists to alert them as well.

Beyond this, sharing messages on other relevant social media channels your audience interacts on can help get the word out.

Remember, this isn’t a once and done item.  The more you can share in relevant ways and encourage your community to share, the better you can increase your campaign reach. The more you increase the reach, the higher the number of participants you can get.

That’s the quick overview of a repeatable Facebook campaign.  Listen to my podcast on this to get even more tips and ideas at www.mikegingerich.com/12/.