2022 will be a big year for web design. For one, the sustained shift to a digital economy means we will see many more sites to add to the existing 1.9+ billion. Similarly, expect a sharp rise in site visits, on average. Unfortunately, this also means more competition. Experts predict that it will take even more effort to get the attention of new users.
One way to get ahead of the competition and appeal to new traffic is to stay on top of web design trends. The good news is you don’t need to break new ground here as Red Web Design has compiled a list of the biggest trends for 2022.
Web Design Trends for 2022
- Dynamic content: Dynamic content shows visitors information that matters to them based on their personal needs, job roles, and stage in the marketing funnel.
- Voice search optimization: At least 70% of consumers will use voice search to shop in 2022. In fact, 30% of all searches could be screenless by the end of the year.
- Accessible web design: Making your website easily accessible for physically challenged users allows you to enter a new market segment with incredible potential.
Check out the Red Website Design guide to learn other top web design trends for 2022. The list is complete with practical examples and pro tips that you can implement right away.
Professional web design may seem expensive or even unnecessary when you consider the advent of DIY web builders that let anyone create a basic website with zero coding knowledge. But is it? Many small businesses and other DIYers have found out the opposite after painful experiences. Here’s how good website design can benefit your business.
Indeed, most small businesses that start with DIY site builders give up midway to seek the help of professional designers.
Red Web Design enumerates six perks of professional web design that will change your mind if you’re still on the fence.
A professional website sets the first impression
According to CXL, it takes just 50 milliseconds for visitors to form an opinion of your site, meaning you have about 0.05 seconds to impress your visitors. Now, think about it again. Can you impress your visitors so quickly with a DIY website? It’s impossible. You can only do so with a professional website.
Professional web design aids SEO
Many people think that SEO is only about writing beautiful content and publishing fresh posts regularly. Not even close. Although content quality is critical to favorable ranking, you also need to score highly in technical aspects of SEO, many of which have to do with the quality of web design, to consistently rank highly.
Check out the rest of the Red Website Design post to learn other benefits of professional web design so you can make an informed decision.
For a fresh web design for business and one capable of increasing visitors and consequently the bottom line, one must know what to do to have a website that results in business success. Keeping up with new trends and statistics on what works best in 2020, one is able to see possible areas to improve web design and ultimately help build a more ideal website for your target audience.
Must-Know Web Design Statistics
48% of users judge a business’ credibility by how its website is designed. 94% of visitors create the first impression of a website based solely on the design of it. Additionally, 38% will leave if your website is not appealing after only the first 0.5 seconds they are on the site. Furthermore, statistics show that a bad user experience turns away 88% of online shoppers. Make sure your web design is appealing and user friendly!
57% of users tend not to recommend a business having a website that is not mobile-friendly. A user-friendly site is so important. With 16 % of users in the United States only accessing the internet through a mobile device, if you don’t have a mobile-friendly site you will lose those customers. 50% of e-commerce is done on a mobile device. Expectations are for this trend to keep increasing. If your business website is not mobile-friendly, this should be a priority as companies with a mobile-first website increased their sales by 68%.
It’s clear that the website’s design does play a crucial role in a business. Make sure your website has an appealing design, is user-friendly, and is mobile-friendly to increase the traffic into your business. Check out more of these web design statistics of 2020 in the infographic below!
The ADA or Americans With Disabilities Act sets several standards of accessibility for disabled Americans. As well, legally prohibits discrimination. The internet has become a part of daily life. Standards concerning website design as it relates to being accessible for the visual and hearing impaired now exist. There are many design concepts that assure a site is accessible as per the ADA. However, for the purposes of this article, the focus will be on how audio features can be best used to increase accessibility and reduce distraction.
Two Ways To Use Audio in ADA Compliant Website Design
Avoiding Background Audio Distractions
Background audio can be distracting to visitors or make the main content hard to hear or decipher. Speech tracks should either not have background audio. If background audio does exist there should be an option to turn it off. Any background sound included with an audio track should be at least 20 dB lower than the speaking part.
Remember that not all website visitors can hear audio. Your website should have an alternative providing the same information as the audio tracks. Therefore, use alternative formats such as sign language, a text document, or subtitles.
Thanks to our friends at UglyBadger.com for this helpful infographic.
Thanks to WhoIsHostingThis.com for our infographic today. This one is a little different, it’s not talking about marketing, but websites.
There are various nuances of technical issues and mishaps that can affect a website, which can result in it crashing or going down.
Everyone is vulnerable. Even the big guys: Google, Yahoo, Facebook, etc.,
To prepare oneself for this type of issue with any website, there are precautions to take.
The main causes of website outage include:
- Server Overload
- Server Maintenance
- Webmaster Errors
- Datacenter Problems
- DDoS Attacks
The best ways to protect a website include:
- CDN Services
- Backup Hosting
- DNS Management
- Using a Scalable Hosting Plan
In case of an outage make sure the website is actually down and then contact the web host and let them know of the issue.
Be honest and communicate with customers. Outages and downtime happen, and people are usually well aware. Just let them know a server is down, it is temporary, and the issue is being fixed.
Keep up to date with the issue and once it is fixed, test all facets of the web page before relaunching (if the website was disabled). Then make customers aware the site is back up and running fine, once the issue is resolved, and resume the page.