Tag Archives: website SEO

6 Key Optimization Tools For Your Business Website [Infographic]

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6-Key-Optimization-Tools-For-Your-Business-Website-700Is your business website translating leads into massive profits? Are you keen on learning what tools will guarantee reliable site performance and boost traffic to your site? Experts from WebFX have released a list of tools that can assist you spot and improve website issues. These tools will help you maximize the effect of your content.

Optimization Tools for Your Business Website

SEO Checker

With this tool, you get tips on how well your site is doing online. SEO checker provides comprehensive information about your site’s performance. The tool informs you about what you need to do to rank better on search engines. The tool gives you a PDF that reviews 12 key areas linked to your site’s performance.

YOAST SEO

If your site is based on WordPress, then YOAST SEO is an essential tool. This tool comes with a free and paid version. YOAST SEO helps you optimize content for the most sought-after keywords. You also get content insights and internal linking suggestions.

AHREFS

A part of being successful online is beating your competitors to their game. Therefore, you should keep an eye on what your competitors are up to. With the AHREFS tool, you will be able to see your competitor’s content, rankings, and target keywords. AHREFS helps you identify your top pages, determine content gaps, and competing domains. The tool also allows you to see which pages are doing well.

Summing It Up

In this digital age, businesses make a huge impression by the way they portray themselves online.  For this reason, you need to pay attention to how you design, develop, and maintain your website. The following 6 optimization tools for your business website can help you get an edge over your competition by having a killer site that attracts massive traffic.

Thanks to the great folks at SocialMediaToday for this infographic.

Must-Know Facts for Small Business Websites

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Must-Know-Facts-for-Small-Business-Websites-700Nowadays, most people are online, so small businesses will thrive better when they have their own websites. But because of tough competition, having a website isn’t enough — it should be optimized for search engines too for the following reasons:

Small Business Website Facts

1) Google is still the market leader.

Google gets 81% of the global desktop search traffic, which means many people use it as their primary search engine.

2) Searches jumpstart the buying process.

As many as 89% of customers begin the buyer’s journey with search queries, and 80% of them look only at top results.

3) Local business are subject to research.

Around 80% of people look up a business (including local ones) online before even visiting its physical store.

4) Search engines are stronger than social media.

Search results provide thrice as much traffic than posts on social media.

Unfortunately, small businesses are not taking advantage of these facts, as the following numbers indicate:

  • Only 17% of small businesses invest in search engine optimization (SEO) and 25% in online marketing.
  • Around 71% of small business don’t hire experts; instead, they do their own online marketing, which is not as effective.
  • Almost half of small business websites (around 44%) don’t have a responsive website.

Don’t let your small business get left behind. Learn more about SEO for small business websites from this infographic from Milkwhale.