Tag Archives: internet marketing

Strategies for Success: Content Creation

Thanks to our friends at QuickSprout.com for this infographic on Content Creation.

Content creation offers an excellent way to increase inbound traffic. Improve your results with these content creation strategies.

Improve Written Content

Keep content short
Create emotional connections
Use subheads and bullet points

Add Videos and Images

Posts including videos increase inbound links. Add videos to your written posts to improve website traffic. Images also improve article views.

Focus on Popular Content

The most popular types of content include:

Infographics
Whitepapers
List articles
Interviews
Opinion pieces

Leverage Social Media

When posting content on social media, remember:

Keep URLs short
Post regularly
Engage with followers
Keep content interesting

content marketing, digital marketing, internet marketingJuly 17, 2015

Facebook Ads vs Google Ads

Rock em Sock em Robots help to illustrate Facebook ads vs. Google ads.

Reach – Google comes out swinging with a better reach … approx 90% of all internet users.
Targeting Options – Facebook throws an uppercut to Google’s chin with the amazing and extensive demographics to focus ad audience targeting so that people who are likely to purchase are the people that receive the ads.
Mobile Advertising – Google comes back with a crippling gut punch by being more mobile ad friendly.
ROI – Facebook and Google are trading punches as this really depends on how well your ads are created and placed, which can be a function of the person placing the ad and not the ad service. But with Facebook’s tight ad targeting ability, it’s landing a few more punches and getting more points.

The Winner! We like Facebook marketing. It has great demographics that allow you to reach the people that have demonstrated an interest in your product or service, so your ROI is higher. But don’t exclude Google, for mobile ads and immediate sales.

Infographic by our friends at WishPond

digital marketing, Facebook ads, google ads, internet marketing, social media marketingFebruary 20, 2015

Do Social Signals Impact Search Engine Rankings?

Again, Neil Patel over at QuickSprout has hit one out of the ballpark with this infographic “How Social Signals Impact Search Engine Rankings“.

This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.

You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)

If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!

Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.

What types of social signals will benefit your website? What is Google looking for?

From Twitter:

The number of tweets and retweets an URL has.
The level of authority (followers) the person tweeting has.

From Facebook:

The number of shares and likes an URL has.

From Google Plus:

The amount of +1’s an URL has collected.

How do you get more shares, likes, retweets and +1’s? Pay attention to your posting days and times, 9am, 12pm, 3pm and 6pm eastern time on Monday, Wednesday and Thursdays are the times when posts are shared the most. Add an image and a question for more engagement with your followers. A top 10, a how to post or contest are a great way for more people to connect and share your brand.

internet marketing, search engine optimization with social media networks, social media marketingJanuary 30, 2015