Tag Archives: search engine optimization

Images Should Be A Part Of Your SEO And Social Media Strategy

Are you making sure to include the use of images in your online marketing strategy? Are you aware of the many benefits visual content offers? You can either use images you create or get stock photos from a source (just be sure to know the rules for using stock photos!).

There’s more to using images in your marketing plan than simply using or creating pretty pictures as something nice to look at. There are a number of SEO and social media advantages, as well.

Here is a quick summary of the kinds of benefits that come along with including visual content into you online marketing strategy:

Images help you engage your audience in ways that text alone cannot.
Great visual content can help to attract new readers and gain attention.
Images will show up in a Google search when optimized correctly.
Images will auto-populate when webpage is shared.
The right picture can trigger an emotional response from your readers, leading to increased conversations and even increased sales.
Visual content encourage shares, which in turn increases your reach.

Thank you to Red Website Design for this great infographic.

content marketing, Facebook Marketing, search engine optimization, seo, social media marketingNovember 6, 2015

Get Customers without Spending a Cent on Marketing

Here are a few great ways you can get customers without spending a cent on promoting your business or products:

Social media marketing

You can create a professional profile on social media sites like LinkedIn or Twitter. Social media marketing is excellent to get the word out. Use Facebook and LinkedIn groups to find places where your potential customers post questions and issues. Solve problems in these groups to be seen as an expert. Then when a group member needs your product you’ll come to mind as an expert and someone they can trust.

Guest Blogging

Now that you’re seen as an expert in your field and you know the type of challenges people have with your service or product try guest blogging. Reach out to trade publications in your business niche and volunteer to write expert articles for them. Make sure you ask for a link back to your website. Your traffic will blossom as a direct result of your guest blogging efforts.

Search Engine Optimization or SEO

Free SEO plugins for your website are available online and they’re sure to help your business succeed in ranking at top of major search engines like Google.

Thanks to our friends at QuickSprout for this informative infographic.

content marketing, digital marketing, email marketing, increase leads, marketing, search engine optimization, social media marketingJune 5, 2015

What is Working Now in SEO

This is a great infographic showing what did work then and what is working now in SEO from our friend Neil Patel over at QuickSprout.

In it he compares the old SEO mindset vs. today’s mindset.

In the past, SEO focused was on a single keyword. Today it focuses on long tail keywords (phrases). A whopping 70% of website traffic comes from long tail keyword searches.

While SEO uses content marketing. Articles are focused and give the audience answers to questions or challenges they have. The articles are seen as very valuable to readers.

Most companies are now using content marketing as their primary SEO strategy.

Quality backlinks from high ranking websites are the goal now. Influencers and guest posting is a great way to add backlinks. Creating lasting relationships are the ways to get guest posting and blogging opportunities.

Check out the case studies on the graphic for what not to do to get traffic to your blog/website.

content marketing, search engine optimization, website optimizationDecember 19, 2014