Tag Archives: Social Media

Instagram Facts You Should Know [Infographic]

Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users.

Who is on Instagram?

Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college.

Where are they located?

More than half of American millennials are on Instagram. Around 55% of 18- to 29-year-olds in the U.S. are active users. Overall adult users in the U.S. have doubled since 2012. Nevertheless, Instagram is popular around the world 80% of its users live outside the U.S. Like its parent company Facebook, Instagram has a strong global audience.

Thanks to WebsiteBuilder.org for this great Instagram resource.

digital marketing, Instagram facts, Instagram for business, instagram marketing, Social Media, social media marketingMay 5, 2017

How to Use Periscope for Business [Infographic]

The internet has proved revolutionary for helping businesses and savvy individuals connect with and expand their communities. It’s especially useful for providing different methods of connection—say, Twitter for those that like quick hits of information, for example. But video connections are creating some unusual and powerful ways for companies to communicate, and one of the newest ones is Periscope.

About Periscope

Periscope is actually owned by Twitter and offers a way to share live video streams. It’s so popular that it already has hundreds of thousands of hours of video shared—each day. And it’s like many other social media platforms in that it’s easy to create and share those videos—to build that community. People who like videos on Periscope can share, comment, and ask questions.

Have you integrated it into your social media platforms? If not, you might want to give it a try. This graphic demonstrates the steps you need to take, and the advantages, too.

Our thanks to SurePayroll for this informative infographic.

digital marketing, infographic on Periscope for business, Periscope for business, Social Media, tips on using Periscope for businessMarch 31, 2017

[Infographic] How to Get More Shares on Your Next Blog Post

Engaging content has a high potential to be shared, but you need to be proactive to convert that potential into actual results. Here’s how to get more shares on your next blog post.

Self-promotion
Share your new content across all your social media sites and automate the process using a tool like Hootsuite.
Results tracking
Determine what strategy works by using Google URL builder which tracks where visits come from.
Blogger outreach
Connect with influencers such as popular bloggers to get your content shared on their own sites or social media pages.
Catchy titles
Grab attention with compelling titles, such as titles with exact numbers or strong words.
One-click sharing
Provide buttons to different social media sites to allow people to share your content without leaving the page.
Visual supplement
Add photos that look great on Pinterest, Twitter, Facebook and other sites that support images from shared posts.
Quotable quotes
Insert original one-liners to share on Twitter as teasers.

My gratitude goes to Jessica at BloggingBasics101.com for this wonderful infographic.

Save

blog tips, blogging best practices, get more blog shares, get your content shared, Social MediaAugust 5, 2016

8 Stats For More Engagement On Facebook

Some interesting Facebook stats in this infographic!

Times change and things change on Facebook rapidly. Like #7 below, this is no longer accurate but video getting the most engagement is indeed accurate….right now!

Timing is key to engaging your audience

Sunday is often a great day to post and results in more interaction. (watch your Page Insights for your best day)
Post in the evening between 9-11 PM EST. Posts published within this time result in 88% more shares, comments, and likes (MariSmith.com).

Engage the audience with visual aids and questions

Visual aids such as videos and images receive more interaction than plain text posts.
Ask questions to get the audience involved. “What would you do?” “What is your opinion?” etc.

Keep it short

Keep post to 150-200 characters.
Provide a link to long form content (2000+ words). Create a short post on Facebook and link it to more information such as a news article, blog post, etc.

Thanks to our friend Mari Smith for this great infographic on engagement on Facebook! Learn more by visiting her website at MariSmith.com.

What about your Facebook Page? You need to watch the metrics for your Page to determine best times, best days and keys for your best post types.

It’s interesting to note the changes that occur on Facebook posts types and engagement over time. The key is to test and review.

content marketing, digital marketing, Facebook, Social MediaNovember 13, 2015

Understanding Consumers’ Local Search Behavior

Understanding consumers’ local search behavior is integral to sales. It helps to know that consumers search for products or services nearby, and that they search on every type device from phones and tablets to laptops and home computers.

Take a quick look at some of the statistics surrounding consumers’ local search behavior:
Continue reading →

content marketing, digital marketing, Engagement App, Facebook, Social MediaSeptember 18, 2015