Tag Archives: Engagement App

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website LeadsWe can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website.

Understand Your Audience

To get the most out of your marketing efforts, it’s imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas.

Create Your Own Persona

Your audience will engage more with like minded people. And they can be offended if they’re being pushed with a heavy marketing agenda. Instead, create a persona that customers will want to interact with, leaving the overly strong marketing attempts by the wayside.

Pick the Right Battles

You don’t want to waste effort when driving website leads, so pick your battles accordingly. Choose the social media network your target audience uses and focus on it first. Then, set up accounts on other sites based on your availability to manage the accounts.

Tag Correctly

Tags are a great way for your target audience to find your message, but you must use them correctly, based on the guidelines of the social media site you are using. Instagram, for instance, allows you to have 30 different tags. Twitter, however, only gives 140 characters, so only use the tags with the most impact.

Crisscross Your Engagement Methods

Once you have several engagement methods, make sure to crisscross them for the ultimate exposure. Place a Twitter feed on your web page, post Instagram photos on your Facebook, and add links to your social media accounts in your advertising.

Work with Other Businesses

Small businesses can gain a lot from working with other companies, and the world of social media is no exception. Follow other businesses, engage with them, and you, your customers and business will reap the benefits.

Make Your Links Irresistible

The final step to direct traffic from your social media pages to your website is to post links to your newest blog post. Add text and photos to make it stand out.

Keep Learning the Ropes

Social media is constantly growing and changing. If you want to get the most out of it, you must change and grow, too. What works now to get traffic to your website from your social media accounts may be obsolete next year. Make sure that you’re regularly monitoring and researching to ensure you take the right steps to guarantee a successful campaign.

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Social Media Branding Strategies For Facebook

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Social-Media-Branding-Strategies-for-Business

Facebook is one of the biggest social sites online – boasting around 600 million users. So when it comes to marketing your business online or trying to brand yourself, Facebook is one of the best places to be!

I found this awesome infographic from FISWebDesign.com. It shows some great strategies for branding your Facebook page.

Here’s a quick summary of some social media branding strategies for Facebook:

  • Set your vanity URL. Instead of being facebook.com/23456789 you can use your business name such as Facebook.com/yourbusinessname. This will also become your Facebook email address ie; yourbusinessname@facebook.com
  • Professional pictures help brand your business and who you are. Even if you have to copy it from another social site, this is fine, as long as its either you or pertains to your business ie; your logo, your motto, etc.
  • Always fill in ALL the details of your profile. Facebook has a lot of profile options so make sure you include an about us, support email, website link, links to other social sites, etc.
  • Use your fan page to comment on posts, help people out with questions they may have on other fan pages, be an authoritative figure without being a know it all!
  • Add your Facebook URL to newsletter themes, emails (personal and otherwise), other social sites, your business cards, letterheads and more.

 

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SnapChat Marketing for Business

snap chat for business

snap chat for business

Have you used Snapchat?  Considering the business uses?

I found this great infographic about marketing on Snapchat from RedWebsiteDesign.co.uk.

Snapchat is a video sharing app that lets users record and send videos around 10 seconds long to fellow users. These short videos, called snaps, are automatically deleted by the system after a set duration.

Snapchat is now the fourth biggest social media sharing app with more than 100 million active users between 13 and 24 years old.

Businesses with that target demographic should prioritize marketing on Snapchat for maximum results.

The following methods work best:

  • Sneak peaks. Give followers an exclusive quick look into a new product or service that can’t be seen anywhere else.
  • Flash sales. Send followers a snap of a coupon or promo code they can use to get discounts and other special deals.
  • Live events. Cover live events as they happen, allowing followers to have a virtual experience if they can’t attend in person.
  • Behind the scenes. Share what’s happening BTS to give followers an insider glimpse at how the business works.
  • Influencers. Tap influencers to become brand advocates to spread awareness and attract more followers to the business.

Snapchat is a fun app, but it’s also a powerful marketing tool if used right. Marketers who understand its potential have the winning edge.

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