Tag Archives: digital marketing strategy

Effectiveness Of Online Advertising – Statistics And Trends [Infographic]

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effectiveness-of-online-advertising-statistics-and-trends-infographic

How effective is digital advertising? It’s the million-dollar question for most businesses, how to start digital marketing. Business is built on profitability. How profitable is digital advertising?

Online Advertising

Invesp recently did in-depth research on this topic. From the findings, two things are apparent;

  • Digital advertising is very effective
  • A lot of people are doing it wrong

For those looking for evidence of the effectiveness of digital marketing, the report begins by pointing out Google’s revenues. In total, online advertising earned Google at least $134.81 billion in 2019 alone.

And it’s not just Google. Facebook, Amazon, Verizon, and American Express all generate enormous revenues from their digital ad campaigns.

Unfortunately, not all businesses are doing advertising right. It’s appalling, for instance, of the 1,700 ads sent to the average digital consumer every month only 50% are viewed. Worse still, only 0.01% (one in a thousand) ads in an ad campaign get a  click. It’s a grim situation, to say the least.

So, where do advertisers go wrong?

There are several issues, from targeting to inappropriate content, and fraud. Targeting, though, sticks out as the biggest problem area. On average, only 44% of all ads are in-target!

Check out the infographic report from Invesp to find out what you need to change to get your digital ad campaign back on track.

 

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The Beginner’s Guide to SMS Marketing [Infographic]

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The-Beginner's-Guide-to-SMS-Marketing-700Guide to SMS marketing. The number of smartphone users in the world has reached 3.3 billion according to Statista, an online portal for statistics. It’s also expected to grow to 3.8 billion by 2021. That’s almost half of the global population. Given these figures, it’ll be a waste of good opportunity if businesses don’t maximize short message service (SMS) marketing.

Most people who own smartphones use these as their primary device. If you want to catch their attention, sending them text messages is a wise decision.

SMS Marketing

The Beginner’s Guide to SMS Marketing, an infographic from messaging software provider Trumpia can help you get started. One section shows a step-by-step process on how to start your own campaign. Of course, the important thing is to get your existing and potential customers to sign up. The law requires marketing programs to be opt-in, so before anyone can be added, they must provide their consent. On the bright side, you can take this chance to come up with enticing deals and exclusive promos that are too hard to say no to. You can also focus on growing your mobile database by promoting the campaign through your email subscriber list, advertising it on social media, etc.

If you’re wondering who else uses SMS marketing, rest assured that you’ll be in the company of various organizations from small local businesses to Fortune 500 conglomerates. People are familiar with SMS marketing, so they’ll welcome your campaign as long as it offers good value. You can even check out the list of the best sms text message marketing tools to learn more.

To learn more about SMS marketing, check out The Beginner’s Guide to SMS Marketing.

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Is Digital Marketing Worth the Effort?

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Is-Digital-Marketing-Worth-the-Effort-700Digital marketing has become a key part of the marketing industry as internet access and social media engagement have grown into very widespread and highly used platforms. Two essential components of a successful digital marketing strategy are customer acquisition and customer optimization. These will help to answer the question: Is digital marketing worth the effort.

Customer Acquisition

Customer acquisition is the practice of driving more visitors to a company’s website. By simply getting more visitors a company increases revenue by bringing in more potential customers. Thus increasing awareness of a company’s products or services. In general, the two best drivers of customer acquisition are SEO (search engine optimization) and email marketing. Both focus on potential customers interested in specific topics, products, or services. Additionally, who may be looking for a company to fit a specific need.

Customer Optimization

Customer Optimization is the practice of optimizing a website once a visitor arrives to turn said visitors into paying customers. It is focused on improving the consumer experience. The most effective methods of doing so are chiefly A/B testing and multivariate design.

A/B testing focuses on a website’s performance by comparing two different versions and seeing which one performs better with customers. Multivariate design, by comparison, takes the various design elements a website can use such as headlines, widgets, text layout, to determine which combination of these various elements yields the best results.

Check out this infographic to learn more about why digital marketing is worth the effort. Thanks to our friends at Visual.ly for this informative and helpful infographic.

 

 

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[Infographic] Use Data Science To Transform Your Digital Marketing Strategies

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[Infographic]-Use-Data-Science-To-Transform-Your-Digital-Marketing-Strategies-700

People around the world create over one million terabytes of data every day. Each additional data point has the power to lead you towards finding your digital marketing success.

How do you channel these resources for your business?

Understanding Data Science

The disciplines of statistical mathematics, computer science, and business form the foundation of data science. Fused together, you can use this to enhance your knowledge of marketing. This will sophisticate your efforts and at the same time making the experience for your users more personal.

There are plenty of examples you can point out how data science impacts businesses. Netflix is a great case study. For instance, every time you binge watch or check out a show you’re interested in, you send your personal data to the company. Netflix cleverly designed their algorithm so they can send you show recommendations they know you will enjoy.

Everything you watch allows the algorithm to know you better, all through the art of data science. But how can you use this dimension of marketing to boost your business?

  • Analyze your customer’s journey for how they interact with products and advertisements
  • Effectively optimize search engines to suggest to them future purchases
  • Use smart segmentation to study the demographics and personality types of your users

These are a few of the techniques you can tool to your digital marketing strategy. Uncover hidden insights and elements of your business to reach a new level of success. Learn more now.

Thanks to the great people at CleverTap for this infographic.

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The Domination of Mobile Ads: Statistics and Trends [Infographic]

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Mobile advertising is on the rise and for a good reason. If you’re planning to get on the bandwagon, here are a few stats to get you excited!

Mobile Ads: Spending and Reach

Total Mobile Ad Spend for 2016 Was $108.9 Billion; to Reach $247.4 Billion in 2020
That’s a 227% increase! To put it into perspective, by the end of 2018, mobile advertising will account for 75% of digital ad spend and at least 33.9% of all U.S. media spending. By 2020, that share will jump to 47.9%. Popular mobile advertising strategies include; in-app advertising, mobile video advertising, native ads, programmatic advertising, and remarketing.

Google and Facebook the Top Two Mobile Advertising Companies

In 2016, Google ads represented 54% of all mobile advertisements in the US. Facebook and Facebook-owned Instagram came second and third respectively. Both Google and Facebook have been losing their grip on the market though. Nevertheless, they still control around 60% of the mobile ad market.

Mobile Apps Remain the Primary Channel for Mobile Advertisement

Currently, in-app ads are the most common form of mobile advertising. More than 197 billion apps were downloaded in 2017. Gartner predicts that the figure could reach 268 billion in 2018 and Statista projects 352 billion app downloads in 2021. These apps generated $110 billion in revenues in 2017 and are projected to generate $201 billion in 2021.

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