Digital marketing has become a key part of the marketing industry as internet access and social media engagement have grown into very widespread and highly used platforms. Two essential components of a successful digital marketing strategy are customer acquisition and customer optimization. These will help to answer the question: Is digital marketing worth the effort.
Customer acquisition is the practice of driving more visitors to a company’s website. By simply getting more visitors a company increases revenue by bringing in more potential customers. Thus increasing awareness of a company’s products or services. In general, the two best drivers of customer acquisition are SEO (search engine optimization) and email marketing. Both focus on potential customers interested in specific topics, products, or services. Additionally, who may be looking for a company to fit a specific need.
Customer Optimization is the practice of optimizing a website once a visitor arrives to turn said visitors into paying customers. It is focused on improving the consumer experience. The most effective methods of doing so are chiefly A/B testing and multivariate design.
A/B testing focuses on a website’s performance by comparing two different versions and seeing which one performs better with customers. Multivariate design, by comparison, takes the various design elements a website can use such as headlines, widgets, text layout, to determine which combination of these various elements yields the best results.
Check out this infographic to learn more about why digital marketing is worth the effort. Thanks to our friends at Visual.ly for this informative and helpful infographic.
Quality content is essential for getting visitors to your website. This makes sense—when people visit a website, they are chiefly interested in the content. Keeping it relevant and updated translates into higher search ranking, more page views, and higher visitor loyalty.
However, you should not overlook the importance of website speed. We live in fast times with fast internet connections and everyone wants web pages to load almost instantly. In a way, visitors prefer a faster website to one with better content.
In fact, the Hosting Tribunal points out that most visitors won’t even look at the content of a page that takes over 3 seconds to load. If it’s just the pictures that don’t load quickly, 39% of visitors will leave. Any amount of delay matters; even 1 second added to the loading time could mean 11% fewer page views.
Luckily, this means improving load times can increase traffic. Fast websites soar to the top of search result lists, attract more visitors, and have more people return.
Numerous examples support this. SmartFurniture.com improved their speed and increased traffic generated by search engines by 20%. Yahoo! achieved a 9% traffic increase by reducing their load times by 0.4 seconds. As for online stores, Walmart’s conversion rate increased by 2% per second of improvement.
Good Content and Speed Improvement
Truth be told, without good content, no amount of speed improvement can help. But if you are investing time and resources into creating content which appeals to visitors, it is worthwhile to make sure it reaches them quickly.
Maintaining high speeds is definitely in any website owner’s best interest. If you would like to learn more about the effects of website speed and the improvements you can make, take a look at the infographic below.
Thanks to our friends at HostingTribunal.com for this informative infographic.
Better content attracts more traffic. But what constitutes better? Read on to find out:
Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best.
Most people consume content on the small screens of their mobile devices, so small and fancy fonts won’t be easy to read. Choose at least a size 15 font. Pages ranking No. 1 use 15.8x font size on average.
Various content types
Go beyond articles when producing content by repurposing them into infographics, animations, videos, and other forms. Whenever possible, make content interactive instead of static to enjoy twice as many conversions.
Content is king, but the presentation is queen. For readers, how you deliver content matters as much as what’s in it.
Our thanks go out to SiegeMedia.com for this great infographic on How to Create Content 10x Better than your Competitors.