Tag Archives: facebook contests

Tips for Last Minute Valentine’s Day Facebook Contests

Tips for Last Minute Valentine's Day Facebook Contests

Tips for Last Minute Valentine's Day Facebook Contests

Valentine’s Day is this weekend. Are you ready?

  • This Valentine’s day sales are expected to reach $18.9 billion, second only to Christmas (National Retail Federation).
  • The NRF is projecting the average amount spent per person on Valentine’s gifts will be an average of $142.31.
  • And with this Valentine’s Day falling on a Saturday, restaurants will be standing room only. It’s estimated that $3.6 billion will be spent on restaurants and movies.

Here’re some surprising facts that may inspire your Valentine’s Day marketing.

  • 21% of people that own pets will include them in their celebrations.
  • Men spend twice as much on Valentine’s Day as women.
  • Adults 25-34 will spend the most money on Valentine’s Day.

How can you take advantage of the Valentine’s Day sales?

Send out a quick Valentine’s Day Deal on your Facebook page using the approved Deal on Facebook Page app.

  1. Identify your buyer. Are you targeting males or females? For Valentine’s day, you may have a product for females, but need to target males as they are going to be the buyers. What age is your buyer?
  2. Use your Facebook insights to identify the time when this audience is on Facebook.
  3. In your Deal, use the language that will entice and connect with your identified audience. Your language will be different for a female audience than a male audience.
  4. Solve your buyer’s problems. This week, men will need a fast, easy gift. Women spend more time planning their gifts; they may have already purchased, but this maybe a great time for a trip or special event.

Ideas for Valentine’s Day Facebook Contests and Promotions:

Use the Photo Contest App to have the entrants share their homemade Valentine’s cards and gifts. Or have entrants take a photo of them using your product or service that they love.

Use the Essay Contest App for a “Love Letter” contest. Have entrants write a few lines about your product or service.

Use the Timeline Contest App for a fill in the blank contest.

  • If my life were a romantic movie it would be _________.
  • The best love some ever written is ____________.

Use the Coupon app to create and launch a discount code for online use, or a coupon/discount for in store products purchase.

Use the the Sweepstakes app for a “Dinner for Two” giveaway.

See How to Create a Facebook Marketing Campaign for a Tab Coupon for details.

There’s still time to get in on Valentine’s Day sales. Use TabSite to help you market quickly and professionally from your Facebook page or website.

TabSite / Salesforce Integration Has Arrived!

landing page app

Are you a Salesforce user?

Do you also run Facebook campaigns with TabSite?

Things just got easier. TabSite is now in the App Exchange Market of Salesforce!

How do you access the TabSite integration with Salesforce?

In Salesforce, the TabSite integration is in the marketplace area. Here’s a direct link to TabSite in the App Exchange.

So, what is the cost?

Free, Gratis, Zilcho! The app is available free to Salesforce users, giving them easy access to their TabSite account within Salesforce.

The POWER Of the TabSite / Salesforce Integration

During this busy season, you don’t just want people to like your Facebook page … you want to capture their information so you can market to them in the future (NOW). Using TabSite to facilitate your holiday sweepstakes and contest can give you new followers and new customers if you work it right.

salesforce integration with tabsite

Example of a Tabsite Lead Generation email subscription form.

Using TabSite as a lead development tool

  1. It’s easy and quick to develop a social media or website app with TabSite. You can do it yourself and save the cost or time of using a web developer or Facebook manager.
  2. Connect locally with a community photo contest. People naturally want to show off their creations, and they want to win. Your contest entrants with share their entry on their own Facebook profile and will ask all their friends to go to your page to vote for their entry. This is a great way to increase your local base and influence and especially good if you’re a brick and mortar business that relies on foot traffic.
  3. Grow your email marketing list. A sweepstakes is the way to go. The entry? A valid and verified email address. 

The beauty of TabSite with Salesforce

  • Integrate with existing email management systems: Send your lead right to your email management system like AWeber, MailChimp, and more (many of which also have Salesforce Apps to make it all work together!).
  • Showcase your social media accounts: Twitter, Pinterest, and Instagram on Facebook or
  • Embed any app on your website for a 1-2 combo of Facebook and web that really works!

Isn’t It Time To “Next Level” Your Business With Social Media and TabSite?

If you aren’t using social media, you are leaving business on the table. Social networks, like Facebook and Twitter, have the power to explode the lead generation ability of a company. However, there is no point to taking the trouble to establish a social media presence without investing in the tools to do it right. For full social media, lead development and social sales integration, use TabSite within Salesforce.

Facebook Contests ROI: How a Contest Helped an Insurance Firm


How a Facebook Contest for a non-sexy business (insurance) achieved great success!

I’ve heard it many times before and in many variations but usually it goes something like this,

“Our business doesn’t lend itself well to contests. We’re not sexy, we’re a service.”

Well, here’s a case study on a business that could have said that but didn’t!

Stolly Insurance serves central Ohio with insurance services.  The standard types, personal, commercial, health, life, and more.

Insurance is not something people buy every day!

So the challenge can be to keep their audience connected and engaged, particularly on Facebook.  Their marketing agency, NOW Marketing Group, has helped them gain steam and build an active social community through engaging posts and promotions.

One key promotion with such great ROI was their Facebook Photo Contest.

The “Stolly Hustle Award” that involved local athletes and high schools in the communities they serve!

Stolly Insurance Group, in partnership with Motorists Insurance, conducted a contest on their agency Facebook page searching four Ohio counties for the Stolly Hustle Player of the Year.  Players from 14 schools in their area were nominated for demonstrating “the willingness to do whatever it takes to win.”

On social media, Stolly asked each local high school boys basketball coach or Athletic Director to nominate one player.  The entries were posted using a TabSite Photo Contest. Once all nominations are in, fans  voted for their school’s nominee for about a month.


The player with the most votes was named Hustle Player of the Year and wins a Buckeye Prize Basket.

photo contest facebook


  • Facebook posts announcing upcoming contest to build awareness
  • Facebook posts announcing launch of contest
  • Posts giving updates on contest
  • Posts sharing when contest is ending and the need to vote
  • Facebook Ads used on posts to increase visibility
  • Like Gate on the contest app so voters needed to “Like” the Page to vote



This Facebook Contest generated for the page:

  • 116 new fans
  • Fan interaction on Facebook went from 215 the previous month to 1.7k the month of the contest.
  • Page impressions went from 12,769 by 4,890 users to 27,426 by 10,897 users

All in all, a successful way to ENGAGE the fan base, ATTRACT the community their business serves, and GROW both fans, interaction, and a positive rapport!

Your business may not be “sexy” but involving the community you serve can be a great way to run a contest that builds your business connections!

See all the TabSite contest apps here: www.TabSite.com/apps


How to Market your Business on Facebook [Infographic]


Want a simple road map to market your business on Facebook?

Facebook offers businesses of all sizes and industries a great way to connect with their ideal audience and to move the awareness and interest dial closer and closer towards the “raving customer” zone!

The fast facts:  Facebook has the biggest audience, the most active (by time spent per visit), and the greatest breadth of all audience demographics.

This animated infographic (perfect for Pinterest 🙂 ) outlines 7 keys for the savvy Facebook marketer to learn from and implement.

7 Tips for Marketing your Business on Facebook

How to Market a Business on Facebook – An infographic by the team at Wyzowl

1. Attraction Content:

Content is still king!  People are on Facebook to connect, engage, and be entertained.

Your content mix needs to fit within this!  Here are some recommendations…

A. Capture Attention

Images, videos, infographics and more.  This helps catch the eye of the user in the News Feed, inspiring them to engage.

B. Be Social

Brands on Facebook need to post in a social way.  There’s a style of writing that is not directly sales speak but communicates socially what you have to offer.  Check out this post by Starbucks for an example of promoting their Pumpkin Spice Latte without directly selling it.

C. Be Helpful

As Jay Baer says, “it’s difficult to be amazing all the time, but you can be helpful 100% of the time.”  Struggling with “what” you can post about?  Be helpful!  A real estate agent’s fan page can’t push the newest listing in the market each day, but they can inform their fans about school redistricting, new businesses coming to town, community resources, and more.

2. Use Facebook Ads

Facebook Ads are powerful!  Whether targeting via the Boost Post or more advanced with Custom Audiences, the right ad can be so helpful to your success!

For as little as $10-20 you can reach a ideal audience by location, interest, employment, and more options.  It’s simply a great way to increase the reach of your best posts to your best audience!

Facebook knows a ton about each user.  This sets it a part as a great place to use your ad dollars!

3. Custom Tabs

Custom tabs are power-packed apps to turbo-boost your page!  Remember, we noted that people are on Facebook to engage and be entertained.  So by offering a deal coupon or the opportunity to enter to win a prize or gift certificate, fans can get excited to participate and engage with your page.

The ability to post about a contest on your page and drive interested persons from the news feed to your tab where they can enter and you collect the much coveted name and email address is a win-win potential!  They can have a chance to win or to get the coupon, while your business grows your email list with the ability to nurture market to the fans via email in the future!

4. Partner to Grow

Got partners with big fan bases?  Can you collaborate on a “joint-venture” where you both drive fans to your Page tab where you have a Like Gate to grow your fan base and they enter to win a prize from both?  You can share email addresses if you outline that in your promotion terms!

Work together!

5. Run Contests

Who doesn’t want to win?

As noted in the tab area, contests and giveaways are a great way to promote your business. Whether a contest in the News Feed or a Photo Contest, for example, there are many ways to easily run a contest that can drive engagement and new business!

6. Be Responsive

A little bit of responsiveness and help can go a long way!

Too many pages are not responding to fan comments and questions.  It’s a simple but powerful way to build loyalty and traction.

They ask, you answer!  Keep it simple.  Just do it!

7. Socialize your Website with Facebook plugins

It’s not rocket science….

Add a Like box to your blog and fans can Like your Facebook Page while on your blog!

You can add the the “Like” button, a “Comments” area integrated with Facebook, the activity feed from your Page and more.  Make it simple for visitors to your website to find and engage with your brand on Facebook.  See the Facebook Social Plug-in options >>

Don’t you love that animated Infographic??

Run Facebook Contests in 2014


Gearing up your Digital Marketing for 2014 and have Facebook Contests as a key part of that mix?

You’re in the right place!

It’s a new year and many of us are busy digging into the year ahead. If you’re like me you’ve been reflecting on last year….what worked well….what you didn’t accomplish….and  what didn’t work so well.  With that backdrop you’ve set some goals and a course of action for the year ahead, and one of those goals was to be more active on Facebook.  Am I right? Are contests on your agenda for your Facebook Page in 2014?

If so, let’s join together and get things going!

Let me guide you through contest options for Facebook pages in a fun, fast moving, and informative webinar!

YOU’RE INVITED to view our on-demand video from our January 15, 2014 webinar where we tackled Facebook Contests, both in the Timeline and on tabs to help you get started with success! 

Here’s what we covered:

  • How to Setup a Timeline Contest and tips for success with a Like or Comment contest
  • How to capture leads with a simple Sweepstakes Giveaway Contest
  • How to use a Photo Contest on a tab to grow your page
  • How to create a communication plan around your contest to maximize it
  • How to set goals and evaluate the success to prepare for your next round of contests

By the end, you will have the confidence and knowledge to dive in and run successful Facebook contests in 2014!

Access the On-Demand Webinar Video, Slides & Notes:

Facebook Contest Webinar


Enjoy!   – Mike105x112mike-cut-out
P.S. – Please feel free to share this with anyone you know who might need this training!
Questions?  Comment below and I’ll respond.