Tag Archives: facebook contests

Tips for Last Minute Valentine’s Day Facebook Contests

Tips for Last Minute Valentine's Day Facebook Contests

Tips for Last Minute Valentine's Day Facebook Contests

Valentine’s Day is this weekend. Are you ready?

  • This Valentine’s day sales are expected to reach $18.9 billion, second only to Christmas (National Retail Federation).
  • The NRF is projecting the average amount spent per person on Valentine’s gifts will be an average of $142.31.
  • And with this Valentine’s Day falling on a Saturday, restaurants will be standing room only. It’s estimated that $3.6 billion will be spent on restaurants and movies.

Here’re some surprising facts that may inspire your Valentine’s Day marketing.

  • 21% of people that own pets will include them in their celebrations.
  • Men spend twice as much on Valentine’s Day as women.
  • Adults 25-34 will spend the most money on Valentine’s Day.

How can you take advantage of the Valentine’s Day sales?

Send out a quick Valentine’s Day Deal on your Facebook page using the approved Deal on Facebook Page app.

  1. Identify your buyer. Are you targeting males or females? For Valentine’s day, you may have a product for females, but need to target males as they are going to be the buyers. What age is your buyer?
  2. Use your Facebook insights to identify the time when this audience is on Facebook.
  3. In your Deal, use the language that will entice and connect with your identified audience. Your language will be different for a female audience than a male audience.
  4. Solve your buyer’s problems. This week, men will need a fast, easy gift. Women spend more time planning their gifts; they may have already purchased, but this maybe a great time for a trip or special event.

Ideas for Valentine’s Day Facebook Contests and Promotions:

Use the Photo Contest App to have the entrants share their homemade Valentine’s cards and gifts. Or have entrants take a photo of them using your product or service that they love.

Use the Essay Contest App for a “Love Letter” contest. Have entrants write a few lines about your product or service.

Use the Timeline Contest App for a fill in the blank contest.

  • If my life were a romantic movie it would be _________.
  • The best love some ever written is ____________.

Use the Coupon app to create and launch a discount code for online use, or a coupon/discount for in store products purchase.

Use the the Sweepstakes app for a “Dinner for Two” giveaway.

See How to Create a Facebook Marketing Campaign for a Tab Coupon for details.

There’s still time to get in on Valentine’s Day sales. Use TabSite to help you market quickly and professionally from your Facebook page or website.

TabSite / Salesforce Integration Has Arrived!

landing page app

Are you a Salesforce user?

Do you also run Facebook campaigns with TabSite?

Things just got easier. TabSite is now in the App Exchange Market of Salesforce!

How do you access the TabSite integration with Salesforce?

In Salesforce, the TabSite integration is in the marketplace area. Here’s a direct link to TabSite in the App Exchange.

So, what is the cost?

Free, Gratis, Zilcho! The app is available free to Salesforce users, giving them easy access to their TabSite account within Salesforce.

The POWER Of the TabSite / Salesforce Integration

During this busy season, you don’t just want people to like your Facebook page … you want to capture their information so you can market to them in the future (NOW). Using TabSite to facilitate your holiday sweepstakes and contest can give you new followers and new customers if you work it right.

salesforce integration with tabsite

Example of a Tabsite Lead Generation email subscription form.

Using TabSite as a lead development tool

  1. It’s easy and quick to develop a social media or website app with TabSite. You can do it yourself and save the cost or time of using a web developer or Facebook manager.
  2. Connect locally with a community photo contest. People naturally want to show off their creations, and they want to win. Your contest entrants with share their entry on their own Facebook profile and will ask all their friends to go to your page to vote for their entry. This is a great way to increase your local base and influence and especially good if you’re a brick and mortar business that relies on foot traffic.
  3. Grow your email marketing list. A sweepstakes is the way to go. The entry? A valid and verified email address. 

The beauty of TabSite with Salesforce

  • Integrate with existing email management systems: Send your lead right to your email management system like AWeber, MailChimp, and more (many of which also have Salesforce Apps to make it all work together!).
  • Showcase your social media accounts: Twitter, Pinterest, and Instagram on Facebook or
  • Embed any app on your website for a 1-2 combo of Facebook and web that really works!

Isn’t It Time To “Next Level” Your Business With Social Media and TabSite?

If you aren’t using social media, you are leaving business on the table. Social networks, like Facebook and Twitter, have the power to explode the lead generation ability of a company. However, there is no point to taking the trouble to establish a social media presence without investing in the tools to do it right. For full social media, lead development and social sales integration, use TabSite within Salesforce.

Facebook Contests ROI: How a Contest Helped an Insurance Firm

stolly

How a Facebook Contest for a non-sexy business (insurance) achieved great success!

I’ve heard it many times before and in many variations but usually it goes something like this,

“Our business doesn’t lend itself well to contests. We’re not sexy, we’re a service.”

Well, here’s a case study on a business that could have said that but didn’t!

Stolly Insurance serves central Ohio with insurance services.  The standard types, personal, commercial, health, life, and more.

THE CHALLENGE:
Insurance is not something people buy every day!

So the challenge can be to keep their audience connected and engaged, particularly on Facebook.  Their marketing agency, NOW Marketing Group, has helped them gain steam and build an active social community through engaging posts and promotions.

One key promotion with such great ROI was their Facebook Photo Contest.

THE PLAN:
The “Stolly Hustle Award” that involved local athletes and high schools in the communities they serve!

Stolly Insurance Group, in partnership with Motorists Insurance, conducted a contest on their agency Facebook page searching four Ohio counties for the Stolly Hustle Player of the Year.  Players from 14 schools in their area were nominated for demonstrating “the willingness to do whatever it takes to win.”

HOW IT WORKED:
On social media, Stolly asked each local high school boys basketball coach or Athletic Director to nominate one player.  The entries were posted using a TabSite Photo Contest. Once all nominations are in, fans  voted for their school’s nominee for about a month.

 

The player with the most votes was named Hustle Player of the Year and wins a Buckeye Prize Basket.

photo contest facebook

METHODS:

  • Facebook posts announcing upcoming contest to build awareness
  • Facebook posts announcing launch of contest
  • Posts giving updates on contest
  • Posts sharing when contest is ending and the need to vote
  • Facebook Ads used on posts to increase visibility
  • Like Gate on the contest app so voters needed to “Like” the Page to vote

 ww_facebook_com_stollyinsurance_sk=app_140027096128579&app_data=sp0

THE RESULTS:

This Facebook Contest generated for the page:

  • 116 new fans
  • Fan interaction on Facebook went from 215 the previous month to 1.7k the month of the contest.
  • Page impressions went from 12,769 by 4,890 users to 27,426 by 10,897 users

All in all, a successful way to ENGAGE the fan base, ATTRACT the community their business serves, and GROW both fans, interaction, and a positive rapport!

Your business may not be “sexy” but involving the community you serve can be a great way to run a contest that builds your business connections!

See all the TabSite contest apps here: www.TabSite.com/apps