Tag Archives: Facebook

8 Stats For More Engagement On Facebook

Some interesting Facebook stats in this infographic!

Times change and things change on Facebook rapidly. Like #7 below, this is no longer accurate but video getting the most engagement is indeed accurate….right now!

Timing is key to engaging your audience

Sunday is often a great day to post and results in more interaction. (watch your Page Insights for your best day)
Post in the evening between 9-11 PM EST. Posts published within this time result in 88% more shares, comments, and likes (MariSmith.com).

Engage the audience with visual aids and questions

Visual aids such as videos and images receive more interaction than plain text posts.
Ask questions to get the audience involved. “What would you do?” “What is your opinion?” etc.

Keep it short

Keep post to 150-200 characters.
Provide a link to long form content (2000+ words). Create a short post on Facebook and link it to more information such as a news article, blog post, etc.

Thanks to our friend Mari Smith for this great infographic on engagement on Facebook! Learn more by visiting her website at MariSmith.com.

What about your Facebook Page? You need to watch the metrics for your Page to determine best times, best days and keys for your best post types.

It’s interesting to note the changes that occur on Facebook posts types and engagement over time. The key is to test and review.

content marketing, digital marketing, Facebook, Social MediaNovember 13, 2015

Understanding Consumers’ Local Search Behavior

Understanding consumers’ local search behavior is integral to sales. It helps to know that consumers search for products or services nearby, and that they search on every type device from phones and tablets to laptops and home computers.

Take a quick look at some of the statistics surrounding consumers’ local search behavior:
Continue reading →

content marketing, digital marketing, Engagement App, Facebook, Social MediaSeptember 18, 2015

How to Post on Facebook

I found this great infographic on DigitalInformationWorld.com. It describes how to post on Facebook by using their posting best practices.

If you’re looking to grow your Facebook audience, it’s important to understand just who that audience is.

Facebook is a place where people go to be part of a community, so you’ll need to become a part of that community, too, rather than a salesperson crashing the party. To build and engage your fan base, adopt these rules for your Facebook posting strategy.

Keep it positive, be the person people want to engage with

Include “tips” and include links to detailed information

Use images and be sure to include your logo

Keep your posts mobile friendly

Thank and reward your fans with giveaways and discounts

Take the time to respond to all comments

Make your posts engaging – try finding and sharing timely content your audience will love

Post consistently, at least 5-10 times per week

Solicit feedback – people like to know you’re interested in and listening to them

Find your voice and make sure your posts have a consistent tone

Post when most people are on Facebook, typically between noon and 5 p.m.

Do you have any best practices to share with us?

content marketing, digital marketing, Facebook, facebook fan page, Facebook Marketing, Facebook posting, social media marketingJuly 3, 2015

Social Networking – The Dark Side

People jump on social media sites like Facebook to keep up with friends, family and fans. More often than not people find their experiences with social media pleasant. However, like the real world, social networking can have a darker side.

Even though most users post relatively harmless items, some people post offensive or harmful items. Inappropriate sexual content, graphic content and illegal activities are all activities that are reported daily. When reported, these posts are reviewed by moderators or a specialized team and action is taken to either pull the content or warn the account holder.

Users who post offensive content are warned that their accounts can be disabled. The moderation team has the option to alert authorities to deal with threats and other situations. Facebook also partners with suicide prevention agencies to help those who’ve posted a cry for assistance.

With billions of accounts, it’s impossible for all accounts to be monitored so be careful what you click on and pay attention to warnings from responsible users.

content moderation, Facebook, facebook app, Facebook tips, internet safety, Social MediaMay 22, 2015

Why PPC and Content Marketing are now the same: The Viral Cycle explained.

We believe that PPC and content marketing are now the same thing.

Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc…

The above diagram is the framework that drives social- This is why…

Goals:

Each business has a story. The founder, CEO, or President has a distinct vision that is shared throughout the company with its employees. This vision and story makes great content!

By sharing these stories and goals, this builds your relevant audience. These specific goals and strategy when combined with social, takes your advertising to new heights. Your viewers then understand what you stand for and can form that personal relationship.

Content:

These clearly defined goals lead to great content. Sharing the success stories, interesting and relevant news, and things that are relevant to your business build your audience even further- content drives this “engine”.

Once you find the kinds of things your audience “likes” and relates to, you can then move on to the next part of the cycle. This can be done through split testing and other methods.

Targeting:

Once you have found the goal of your content, why not share it with more people? Fans of your page, friends of fans, people who have the same interests, etc. By running ads to specific audiences, you are able to find who are valuable fans. These are the people who are going to support your cause or better yet be lead to converting.

Amplify:

Once you have found your fan crowd, make sure your content reaches them. They are the ones who care about your cause / business, and resonate most with your message. This is where the conversions start to take place. Whether it’s page likes, going to your website, or even to a specific landing page, these are the loyal fans.

amplification, content, Facebook, goals, Social Media, targeting, viral cycleSeptember 8, 2014