What are the best times to post on social media? When should I publish my promotions on Facebook or an update on Instagram? What about the new video I just created? These are some of the biggest questions social media marketers grapple with today.
Best Times to Post on Social Media: the Research
CoSchedule has done the research. Here are details on the best time of day and day of the week to post. We cover all of the top social media networks. Therefore, if you want to generate high engagement (views, likes, tweets, retweets, comments, etc.), all you have to do is follow the new guidelines.
The findings are the result of the analysis of 25 different studies by industry leaders, including; Buffer, HootSuite, Later, KissMetrics, HubSpot, The Huffington Post, Post Planner, and The Balance.
First off, as you might already know, the best send times vary depending on a variety of factors. Those ranging from your industry to your audience to the social network. Something you might not have known, however, is that 80% of the U.S. population is in the Central and Eastern Time Zones. What this means is that social media marketers should base their best posting times off the Central (CST) and Eastern (EST) times.
Check out the infographic from CoSchedule.com to find out what you’ve been doing wrong and begin publishing your posts at the right time.