All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

The Top 6 Social Media Trends of 2021 [Infographic]

The Top 6 Social Media Trends of 2021 - Infographic.

The Top 6 Social Media Trends of 2021 - Infographic.

The way people use social media is changing, and so marketers must change the way they use social media too. Although the various social networks are still primarily viewed as platforms to connect with friends and loved ones and share light moments, user preferences, time spent on the platforms, and how often the average user logs in have changed. Read on for social media trends for 2021

Even the things people share have changed. For instance, memes are now some of the most popular content on social media. Many people spend hours on their favorite social networks just scrolling through and enjoying memes.

You need to constantly keep an eye out for such trends and find ways to take maximum advantage at the early stages.

Top Trends 2021

Fortunately, Social Media Today has compiled a list of the top trends to look forward to in 2021.

Tik Tok

Among others, the rise of TikTok is something every marketer must take very seriously. TikTok currently boasts just over 1.0 billion monthly users, or 1.1 billion, according to some reports. It also records 1.0 billion watched videos per day. The most-watched TikTok video to date has 2.2 billion views! It tells you everything you need to know about the platform’s marketing potential.

Check out the rest of the infographic below to learn more about marketing opportunities on TikTok and discover other social media trends for 2021.

 

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Top Challenges and Benefits of AI Chatbots

Infographic of challenges and benefits of AI chatbots.

Infographic of challenges and benefits of AI chatbots.

Chatbots have become a vital tool in modern-day business communication. They are critical for customer support and help improve the overall customer experience. Indeed, 61% of consumers say they prefer to communicate with brands via bots, citing speed and availability as the two main advantages of AI chatbots over human support.

Benefits

1. Available 24/7

Bots are available 24/7 and respond to queries quickly. Also, they don’t tire. Customers can ask bots as many questions as they wish without the bot feeling overwhelmed. It’s a quality that human support teams lack. Humans tend to get agitated when they feel the customer is asking too many questions.

2. Helps You Improve Customer Satisfaction

The advantages don’t end there. Timely and reliable customer service often means greater customer satisfaction – and that’s precisely what you can expect from chatbots. Customers leave feeling more satisfied with the experience, leading to repeat purchases and greater loyalty. The trickle-down benefits are endless.

Challenges

1. Chatbot Security

Unfortunately, bots also present marketers and brands with a few tough challenges. For instance, security remains a significant bottleneck, with phishing bots now a huge concern. Hackers have found an easy way to use bots to lure victims into filling out forms and submitting personal information, credit cards, bank account information.

Shane Baker takes a closer look at more of these benefits and challenges and offers viable solutions to help marketers make better use of AI chatbots. You can also check out all the costs and benefits in the infographic below.

 

Remote Work and the Wage Gap [Infographic]

Remote Work and the Wage Gap-infographic

Remote Work and the Wage Gap-infographic

The covid-19-fuelled shift to remote work will come with valuable benefits and painful challenges in equal measure. For instance, the greater convenience of working from home appeals to nearly everyone. You no longer worry about getting stuck in traffic or living next to the office building.

On the other hand, isolation, procrastination, and team communication challenges may negate some benefits. Security is another big challenge.

Impact on Wages

One of the big questions employees are now asking is the potential impact on wages. Can the average worker expect a better wage working remotely? Or will things remain the same, or perhaps get worse?

Grit Daily recently broke down the numbers, and although it won’t be all rosy, there could be happy days ahead.

Findings

First, remote work effectively eliminates commute, meaning workers can save a little on that front. According to the US Bureau of Labor, the average US worker spends $1,249 on transportation, fuel, and automobile maintenance per year to get to and from work. This is equivalent to 2% of the average US salary. Telecommuting workers can save this money. Telecommuters also don’t need to move to expensive metropolises to live close to work, which presents another cost-saving opportunity.

Check out the infographic below to find out several other ways remote work could impact the average wage and wage gap.

[Infographic] 11 Email Design Trends that will Reign Supreme in 2021

Email design trends for 2021.

Email design trends for 2021.

Email remains a popular marketing tool in 2021. But to keep up with the times, marketers should be on the lookout for these email design trends which are expected to be popular this year.

1) Muted colors

Bright hues might have taken over emails in the early 2000s, but 20 years later, subscribers want them toned down. These muted shades are easier on the eyes especially when viewed on smartphones’ small screens. So for your next email campaign, pick a standard color palette and desaturate it with white, black, or a complementary color.

2) 3D images

3D images for computers have been around since the 70s, while 2D images dominated the internet when it came to graphics. More and more 3D images are appearing online, some for marketing purposes. You don’t need to have expensive software or expert skills to go 3D. Try out apps that turn 2D images to 3D and see how you like them.

3) Textured illustrations

They aren’t going away! Spice up 2D images in your emails with texture and shading. It gives readers a more tactical experience which elicits a stronger response. Start with a standard 2D image and give it depth by playing with tint, gradients, contrasts, etc.
Check out eight other email design trends in 2021 according to Email Uplers below!


11 Email Design Trends that will reign supreme in 2021

Source: 11 Email Design Trends that will reign supreme in 2021

Emerging Trends: Facebook Insights into eCommerce and Digital Engagement [Infographic]

Orange and white Emerging-trends-infographic header.

Orange and white Emerging-trends-infographic header.

The COVID-19 pandemic changed the way we engage digitally. The shift happened not just in human interactions, but also in brand interactions, according to Emerging Trends: Facebook Insights survey commissioned to Ipsos. The market research firm asked 12,500 respondents between the ages of 18 to 64. The results identified a set of emerging trends that will shape communication in the future:

1) Convenience gap

Around 90% of the respondents want to simplify their lives to free up more time for various reasons, such as spending more time with loved ones, getting back in shape, learning a new skill, or traveling. Around 86% of those who want convenience are ready to pay for products or services that will help them achieve that goal. To take advantage of this, focus on how your brand makes lives more convenient for customers.

2) The entrepreneur’s edge

Given how the pandemic resulted in job losses, many people turned to digital tools to augment their incomes. As a result, Facebook Marketplace experienced a boom in users who use the platform to buy and sell. It’s no shock that 91% of the respondents support local businesses. If you run a small- to medium-sized business, you should leverage this fact to get the support of customers in your area.

Check out two more trends in the Emerging trends: The forces shaping the future today infographic from Social Media Today.

https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-emerging-trends-in-ecommerce-and-digital/593339/