Tag Archives: Instagram

Instagram Stats

instagram stats

instagram stats
Instagram is swiftly becoming a hugely influential social network for businesses. Here’s a quick look at why:

  • It has 300 million users, with 75 million users checking in daily. That accounts for 20% of Internet users!
  • 51% of users are male and 49% female.
  • The largest user base age range is between 16 and 24, with 41% of users. 35% of users are between 25 and 34, 17% between 35 and 44, 6% between 45 and 54, and 2% between 55 and 64.
  • About 70 million photos are posted on Instagram every day.
  • The average user will spend 21 minutes a day logged on.
  • Every second, 8500 “likes” are made, while 1000 comments are posted.
  • Out of the top 100 brands in the world, 85 have an Instagram account
  • Instagram’s account has the most followers: 96 million
  • The Ellen Show is the brand with most followers: 4.39 million

Thanks InforgraphicPosters for this great infographic!
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7 Steps to Getting your Brand’s Instagram off the Ground

Instagram

Instagram

With an incredible 300 million users, Instagram has fast become one of the best platforms to tell your brand’s story. The simple notion of taking a picture, adding a nice filter and sharing it with the world has quickly turned into a $35 billion idea. And it’s so successful that this social network sees an impressive 60 million photos uploaded to it every single day.

Content marketing has really taken off in the past 5 years, and Instagram offers the perfect platform to share your content. You probably already follow the big brands who post really awesome content, but the problem is, those brands already had a large following to begin with.

So how do you build and grow your name on Instagram, if your following isn’t as big as the likes of Nike, Starbucks or Topshop..? Take a look at this blog post to find out!

1. Optimize your profile

Once you’ve set up your account, there are a few tricks that you can pull out the bag in order to help bring more exposure to your page. Set your profile picture to represent something that matches your brand. It could be a product you sell, but typically most companies will go with their logo.

Your biography should be short, simple yet compelling. You only get 150 characters so be sure to make the most of it! It’s also wise to include a link back to your web address so people know where to find you.

2. Spread the Word

Did you know your existing social channels could be one of your greatest assets to building a following? Make sure you cross promote on other channels so that you can get as many followers as you can. Include your Instagram badge, run an email campaign and spread the word.

3. Share photos

Well this is a bit of an obvious point to make, but it’s definitely still worth mentioning! Instagram is all about telling your story – whether it’s your morning meeting, the latest product you’re selling, or your tasty lunch, make sure you tell the story of your brand through your photos.

4. Hashtags

Did you know that 80% of brand posts contain at least one hashtag? Hashtags are just as important on Instagram as they are on Twitter (if not more). It’s the way that you search and connect with others, so make sure you are using the right ones. They can help you hugely boost the amount of comments and likes you get, so check out tools such as Hashtagify.me to do some research.

5. Networking

It’s time to strike up relationships with other people and engage. You don’t always have to wait for people to talk to you either. It’ll help get your name out there if you start commenting on other people’s photos. Make sure you follow brands and even your competitors, to help get plenty of inspiration.

6. Videos

Did you know that since the launch of Instagram video, there has been a 37% increase in Instagram shares on Twitter? Video is another great way to build your brand’s personality, because a video is so easy to watch and understand. You’ve only got 15 seconds so make sure you take your time and create something impressive.

7. Run a contest

Contests are great for building up a following, and Instagram is a super creative tool to help you run one effectively. Make sure you offer a great reward and encourage people to upload a photo of your product (or something related to your brand) so you can engage and build more exposure across this social network.

Instagram

If you want to find out more about building a following on Instagram then take a look at the infographic below, created by best selling author, Issa Asad. You can grab a copy of his free e-book, Instant Profits with Instagram, here.

 

Seven Social Media Myths Sure To Frighten You

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halloween-social-media-mythsHappy Halloween all you ghosts and goblins! Here is a timely infographic that will scare you … Seven Social Media Myths.

The Hashtag Myth has been put to rest. Thumbs up for hashtags on Instagram and Twitter … thumbs down on Facebook.

Witch social network refers the most website traffic for B2B? LinkedIn!

When is the bewitching hour for your Tweets? After dark and late at night is when all the Twitteriers come out to play. Optimal retweeting times? Between 10 and 11pm ET.

Pinterest is a super hero, as far as social media networks are concerned. Pins have staying power and 50% of traffic from a pin comes 2 1/2 months after it’s originally pined!

Hopefully this has been your Halloween social media treat and not a trick.

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Courtesy of InfographicsPosters.com

 

Restaurants and Instagram: 4 Examples of Instagram Marketing Done Right

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Today’s restaurant owners possess incredible resources that weren’t available even a decade ago – social media channels!

Social media helps the owners share info about his or her restaurant, creates an ‘in club’ community for customers who are already loyal, and provides extra means of communicating a restaurant’s message to a broader audience.

Plus, it’s inexpensive!  Restaurants can, if they so choose, spend extra money on networks like Facebook to expand your audience via targeted ads, and this can be quite cost effective for improving sales.   The bottom line, however, is that when comparing opportunities to build audiences via social media versus traditional methods like print or TV ads, social media is a smart move!

Of course, it does take regular attention and monitoring – you can’t just put up a Twitter account and call it good – but social media can be an important part of the experience that makes people come in, enjoy themselves, go home satisfied and tell their friends about it.

Restaurants are increasingly using social tools like Instagram to build customers.  Instagram is sometimes described as “Facebook without words”. Instagram makes it easy for customers to take, edit and post photos from a mobile device, and anyone can “follow” anyone else’s account in Instagram.

Instagram for Restaurants:
4 Marketing Strategies:

Show the Food 

Scott Schroeder from the South Philadelphia Tap Room has created the “foodsyoucaneat” Instagram page to tell the world all about the tasty treats available. Scott told the National Restaurant Association that he likes to take photos of menu items, especially nightly specials.

He also encourages the staff to create their own pages and follow his page, so customers who follow several of the employees’ pages will get a broader sense of what’s in store and fun perspectives.

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Show the Look 

Buca di Beppo knows that there are already plenty of good food photos out there. So it also focuses its Instagram Marketing on showing people the friendly, warm and bright atmosphere inside the doors of all of its locations on its page. Here, fellow Instagrammers can see mouthwatering entrees, desserts, and drinks, plus red checkerboard tablecloths, smiling employees and happy patrons.

Visitors are also encouraged to post their own photos from any location, so there’s plenty of selfies with people diving into those gigantic meatballs. The restaurant also includes some of its newspaper or magazine ads, to offer extra exposure for those who missed that particular promotion.

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Show the Culture

You’ll see the customary food shots at the Instagram page for Capital Club 16 in Raleigh, N.C. But you’ll also see a lot of people shots, including some not even in the restaurant itself. For instance, when a group of employees and staff took a post-brunch bike ride, those pix went up. When an employee moved away, the owner put up a nice farewell tribute.

Instead of showing a tasty-looking pie on the table, which is certainly acceptable, this location had employees and patrons hold it up for a picture – but still with the same “order yours now” sense of urgency. They’re also tagged so the image will show up on their accounts as well – all of these efforts help create a sense of community for the restaurant.

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Show your Networks 

If you’re putting in the effort to connect to customers through different channels, tell people about it, especially if you offer different content at each one.

Be sure to include your website, your blog and any other pages like Facebook or Twitter.  If you are strong on one social network, leverage that one to let your community know about where else they can find you online!

For instance, frozen yogurt business Pinkberry Swirl shares links from Instagram to Facebook and Twitter. Similar links are at all of these, which make it easy for visitors to learn additional info and connect with them in multiple ways.

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As well, with tools like TabSite, you can even bring your social channels to your website!  Yes, you can even embed your Instagram account photos or hashtag on your blog or website!



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That’s a wrap on four key ways restaurants are using Instagram as part of their restaurant marketing!

Have any questions or other examples to share?  Post them below!

Add Instagram Feed to Brand Facebook Page with TabSite

 

Instagram App for Facebook Pages

TabSite makes it easy to leverage the power of Instagram on your Facebook Page by creating a tab to display a brand’s Instagram account photos or photos from a specific #hashtag.

With user account photos, you can display your brand images from Instagram on a tab, and with hashtags you can empower fans to load their own images with the hashtag you identify and thereby pull in user generated Instagram photos.

Page Admins have access to hide images from display on the tab to better control what items are displayed. With social sharing tools built in, including the ability to “Pin” images to Pinterest, the TabSite Instagram tab gives brands a way to easily showcase mobile photos on a PC and enable fans to share mobile photos connected to your brand all while sending traffic back to your Facebook Page!

Available to all Platinum Plan TabSite users, this new addition to the TabSite Engagement App suite of tools makes it possible to bring the power of Instagram and other social sharing services like Pinterest together in once place, your brand Facebook Page.  

 

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SETUP PROCESS:

1. Select Engagement Apps after clicking the “Add New Tab” button

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2. From the purple icon offerings of different Engagement Apps, select the Instagram icon

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3. This loads the Instagram Tab Setup.  Complete the steps listed, including connecting to Instagram.

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4. After you have connected to Instagram, your user account will display.  To set a #hashtag of photos to display click the “Choose Tag or User” button.

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Complete the Social Sharing to pre-set what messages are shared by users and use Advanced Configuration to customize default language and text.   Learn more about Promotional Tools.

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LIVE EXAMPLE ON THE NBA MINNESOTA TIMBERWOLVES FACEBOOK PAGE:

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