Tag Archives: Tab

How to Use Facebook Hashtags to Increase Facebook Contest Results

Facebook recently announced the incorporation of hashtags into their platform.

What is a hashtag?

Hashtags turn topics and phrases into clickable links. They can be used on your personal timeline, Facebook page, photos on Facebook and the list goes on. Facebook hashtags make it easy for users to easily follow conversations and even find topics or products they are interested in.

Check out this post which provides a good summary of the new Facebook hashtag feature and capabilities, “Hashtags on Facebook Arrive.”

As marketers are starting to dig into the opportunities for using hashtags on Facebook to increase their marketing results one way that must not be overlooked is the ability to use Facebook hashtags for contests and promotions.

How to Use Facebook Hashtags in Contests and Promotions

1. Select a hashtag to represent your contest, promotion and/or brand. Make it simple and easy to remember.

2. Include the hashtag as part of the foundational communication for the contest or promotion. Include it in all communication such as email, tweets, Facebook posts, Facebook images and photos, Pinterest posts, and blog posts when announcing and inviting people to participate in the contest or promotion.

3. Give participants clear instructions on how to use and include hashtags as they participate in the contest and as they share with their friends and colleagues.

4. Monitor the hashtag on Facebook, Twitter, Pinterest, Instagram and other platforms as appropriate. Watch for conversations to engage, answer questions.

5. Leverage the hashtag in your metrics to measure the overall success of the campaign. Facebook has not launched integrated hashtag measurement features for this yet. Efforts currently will need to be manual and leverage available tools, manual monitoring and tracking of conversations etc.

As with anything you do with social media and Facebook marketing, hashtags should not be used as a stand-alone strategy or tactic. Integrate hashtags into your marketing. Align them with key marketing initiatives, campaigns, and promotions. Take the time needed to learn and understand how they can help you achieve your goals and objectives, not just randomly throw them into your contest.

Check out our recent Facebook webinar for details on how to use hashtags in Facebook Promotions and Contests and much more. “How to Run a Successful Facebook Photo Contest.”

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App, Engagement App, Facebook, facebook app, facebook contest, facebook fan page, facebook for business, facebook hashtag contest, facebook hashtag for promotions and contests, facebook hashtag promotion, facebook hashtag training, Facebook Marketing, facebook webinar, Fan Page, hashtag training, Page, Social Media, social media hashtags on facebook, Tab, TabSite, tabsite facebook hashtag webinarJune 28, 2013

20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

One of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”

The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.

What you need to know:

Your audience. Who are they?
Your audience’s needs. What keeps them up at night?
What are your business goals?
What are the goals for your Facebook business page?
How does your audience engage with you? What type of communication do they like? Tone of conversation? Frequent or infrequent? What mediums do they prefer? Video, podcasts, written word?
How much time do you have?
How much time does your audience have?
Do you have access to a designer?
If an agency or consultant, how much time and money does your client have?

All of these questions can impact the answer for “what goes on my Facebook business page? ”

Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement. In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!

Below are 20 ideas to rock out your Facebook business page with our new website resizer application.

Welcome page to welcome new visitors to your Facebook page.
Email list opt-in page to grow your email list and generate leads.
Call to action page to download free whitepaper or other information.
Hotel booking page.
Restaurant menu.
eCommerce sales page highlighting your top products or services.
Food truck location page to help customers know where your Food truck is at any given time.
Announce a new product.
An “About You” page highlighting a video of your company or simply plain text describing who you are and what you do.
Customer testimonial page.
Page listing your clients.
Page highlighting top blog posts or articles you have written.
Page summarizing top news and announcements.
Showcase of your work such as graphic design, website development if you are an agency or consultant.
Upcoming events.
Event registration page.
Event calendar page.
Frequently asked questions page.
Contact us page.
Google Maps Page

Your Turn

What ideas do you have? What unique ways are you using Facebook for business?

embed webpage in facebook, Facebook, facebook app, facebook apps, facebook business page marketing, facebook fan page, facebook for business, Facebook Marketing, facebook marketing tips, facebook website resizer, Fan Page, fan page tabs, fan page welcome tab, how to embed webpage on facebook, put your webpage on facebook, Social Media, Tab, TabSite, tabsite resizerJune 15, 2013

Countdown Widget Added to Promote Events, Promotions, Contests

Tabsite offers a wide array of widgets and tools to enable powerful and easy customization of Facebook fan page tabs!

With Drag N Build tabs you can drag and drop to build a completely custom design

To use widgets, you must select to add a “Drag N Build” tab when creating a new Tab.

This then creates the tab and gives you the menu below. Simply click on widgets and drag the desired widget to your tab work area.

One of the widgets is the Countdown Widget.

Select and drag the countdown icon to your tab work area:

When the countdown widget is dragged to the work area it will open and a user can customize settings as shown below:

Users should set the date and time to count down to and select the time zone to use.

Daylight Savings Time is an option to use, and the English text of “Days, Minutes,” etc. can be toggled off. This enables those wanting to display other than English the ability to turn the English off. Then simply use a Content Widget to add text below the numeric countdown.

The Countdown Widget will display on a tab as shown below. Options shown are with text, without text, with a solid colored background, or transparent background, and when the time has reached it’s finish it displays all zero’s.

The countdown widget adds eye-catching visual movement to the tab and is a great way to create anticipation to the start of your next event, promotion, or other activity. The countdown widget is available at the Gold and higher plan levels.

countdown, Drag N Build, Tab, widgetFebruary 19, 2013

Add Instagram Feed to Brand Facebook Page with TabSite

Instagram App for Facebook Pages

TabSite makes it easy to leverage the power of Instagram on your Facebook Page by creating a tab to display a brand’s Instagram account photos or photos from a specific #hashtag.

With user account photos, you can display your brand images from Instagram on a tab, and with hashtags you can empower fans to load their own images with the hashtag you identify and thereby pull in user generated Instagram photos.

Page Admins have access to hide images from display on the tab to better control what items are displayed. With social sharing tools built in, including the ability to “Pin” images to Pinterest, the TabSite Instagram tab gives brands a way to easily showcase mobile photos on a PC and enable fans to share mobile photos connected to your brand all while sending traffic back to your Facebook Page!

Available to all Platinum Plan TabSite users, this new addition to the TabSite Engagement App suite of tools makes it possible to bring the power of Instagram and other social sharing services like Pinterest together in once place, your brand Facebook Page.

SETUP PROCESS:

1. Select Engagement Apps after clicking the “Add New Tab” button

2. From the purple icon offerings of different Engagement Apps, select the Instagram icon

3. This loads the Instagram Tab Setup. Complete the steps listed, including connecting to Instagram.

4. After you have connected to Instagram, your user account will display. To set a #hashtag of photos to display click the “Choose Tag or User” button.

Complete the Social Sharing to pre-set what messages are shared by users and use Advanced Configuration to customize default language and text. Learn more about Promotional Tools.

LIVE EXAMPLE ON THE NBA MINNESOTA TIMBERWOLVES FACEBOOK PAGE:

Engagement App, Facebook, Instagram, Page, TabOctober 19, 2012

Social Power! Sendible Integration into TabSite for Posting

TabSite is pleased to announce the integration of Sendible into all TabSite Engagement Apps.

Now every TabSite and Sendible user can easily market their Facebook promotion tabs across multiple social networks!

Since the launch of Timeline by Facebook, posting, post visibility, and engagement have taken on new urgency and much higher priority. Easily getting posts that link to custom tabs on the Facebook Timeline is a priority to bring attention and draw fans to the promotion tab.

TabSite has collaborated with Sendible to offer social media post planning that directs users to their Facebook custom tabs created in TabSite, making it easy to post to your Facebook Fan Page and multiple other social networks.

With this Sendible integration in all TabSite Engagement Apps, Facebook Marketers are able to boost traffic to Facebook Page custom tabs simply by scheduling posts during setup and management of the tab promotion within the TabSite Manager.

The integration of Sendible into TabSite offers ability to post to all Sendible account social platforms such as:

Facebook Pages
Twitter
LinkedIn
Tumblr
WordPress
Bebo
TypePad
Facebook Profiles
and more!

Not a Sendible user? Learn more

OVERVIEW:

Below is a view of the TabSite Manager setup area for an Engagement App.

Each Engagement App (Contests, Group Deals, Sweepstakes, Instagram, Pinterest, Pin Deal, etc) has a “Promotional Tools” area. There is now a Sendible button in this area.

Look for the Sendible icon:

Upon clicking the button, a user is prompted to login to Sendible. Upon logging in, this familiar Sendible interface for creating a message is displayed. The message is pre-populated with the Smart, mobile friendly URL for the tab on Facebook.

Simply select where the Message should post to and Send, Save as a Draft, or Schedule for later!

The Sendible integration into TabSite empowers users of both services the ability to create and deploy messages that drive traffic to the Facebook Page promotional tab, helping Page Admins to efficiently setup strategic marketing messages across multiple social platforms with ease.

Want to learn more?

> View TabSite Plans

> View Sendible Plans

Engagement App, Facebook, Post, Sendible, Tab, TabSiteOctober 11, 2012