Tag Archives: Tab

How to Use Facebook Hashtags to Increase Facebook Contest Results

Facebook Hashtag Contest Promotion Communication Facebook recently announced the incorporation of hashtags into their platform.

What is a hashtag?

Hashtags turn topics and phrases into clickable links. They can be used on your personal timeline, Facebook page, photos on Facebook and the list goes on. Facebook hashtags make it easy for users to easily follow conversations and even find topics or products they are interested in.

Check out this post which provides a good summary of the new Facebook hashtag feature and capabilities, “Hashtags on Facebook Arrive.

As marketers are starting to dig into the opportunities for using hashtags on Facebook to increase their marketing results one way that must not be overlooked is the ability to use Facebook hashtags for contests and promotions.

How to Use Facebook Hashtags in Contests and Promotions

1. Select a hashtag to represent your contest, promotion and/or brand. Make it simple and easy to remember.

2. Include the hashtag as part of the foundational communication for the contest or promotion. Include it in all communication such as email, tweets, Facebook posts, Facebook images and photos, Pinterest posts, and blog posts when announcing and inviting people to participate in the contest or promotion.

3. Give participants clear instructions on how to use and include hashtags as they participate in the contest and as they share with their friends and colleagues.

4. Monitor the hashtag on Facebook, Twitter, Pinterest, Instagram and other platforms as appropriate. Watch for conversations to engage, answer questions.

5. Leverage the hashtag in your metrics to measure the overall success of the campaign.  Facebook has not launched integrated hashtag measurement features for this yet. Efforts currently will need to be manual and leverage available tools, manual monitoring and tracking of conversations etc.

As with anything you do with social media and Facebook marketing, hashtags should not be used as a stand-alone strategy or tactic. Integrate hashtags into your marketing. Align them with key marketing initiatives, campaigns, and promotions. Take the time needed to learn and understand how they can help you achieve your goals and objectives, not just randomly throw them into your contest.

Check out our recent Facebook webinar for details on how to use hashtags in Facebook Promotions and Contests and much more. “How to Run a Successful Facebook Photo Contest.”

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20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

facebook website resizer ideas to rock facebook page

facebook website resizer ideas to rock facebook pageOne of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”

The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.

What you need to know:

  • Your audience. Who are they?
  • Your audience’s needs. What keeps them up at night?
  • What are your business goals?
  • What are the goals for your Facebook business page?
  • How does your audience engage with you? What type of communication do they like? Tone of conversation? Frequent or infrequent? What mediums do they prefer? Video, podcasts, written word?
  • How much time do you have?
  • How much time does your audience have?
  • Do you have access to a designer?
  • If an agency or consultant, how much time and money does your client have?

All of these questions can impact the answer for “what goes on my Facebook business page? ”

Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!

Below are 20 ideas to rock out your Facebook business page with our new website resizer application.

  1. Welcome page to welcome new visitors to your Facebook page.
  2. Email list opt-in page to grow your email list and generate leads.
  3. Call to action page to download free whitepaper or other information.
  4. Hotel booking page.
  5. Restaurant menu.
  6. eCommerce sales page highlighting your top products or services.
  7. Food truck location page to help customers know where your Food truck is at any given time.
  8. Announce a new product.
  9. An “About You” page highlighting a video of your company or simply plain text describing who you are and what you do.
  10. Customer testimonial page.
  11. Page listing your clients.
  12. Page highlighting top blog posts or articles you have written.
  13. Page summarizing top news and announcements.
  14. Showcase of your work such as graphic design, website development if you are an agency or consultant.
  15. Upcoming events.
  16. Event registration page.
  17. Event calendar page.
  18. Frequently asked questions page.
  19. Contact us page.
  20. Google Maps Page

Your Turn

What ideas do you have? What unique ways are you using Facebook for business?

Countdown Widget Added to Promote Events, Promotions, Contests

 

Tabsite offers a wide array of widgets and tools to enable powerful and easy customization of Facebook fan page tabs!

With Drag N Build tabs you can drag and drop to build a completely custom design

To use widgets, you must select to add a “Drag N Build” tab when creating a new Tab.

This then creates the tab and gives you the menu below. Simply click on widgets and drag the desired widget to your tab work area.

 One of the widgets is the Countdown Widget.  

The Countdown widget allows you to add a Countdown timer to your Drag N Build tab.
This gives companies an active on tab method to bring attention to the start of a event, promotion, launch, or other activity. The timer is in days, hours, minutes and seconds and the English text can be turned off so that it can be used globally.  The widget is available at the Gold, Platinum, and Enterprise levels.

 

Select and drag the countdown icon to your tab work areaTabsite Countdown widget Icon

 

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When the countdown widget is dragged to the work area it will open and a user can customize settings as shown below:

countdown-widget-details.png

 

Users should set the date and time to count down to and select the time zone to use.

Daylight Savings Time is an option to use, and the English text of “Days, Minutes,” etc. can be toggled off.  This enables those wanting to display other than English the ability to turn the English off.  Then simply use a Content Widget to add text below the numeric countdown.

The Countdown Widget will display on a tab as shown below.  Options shown are with text, without text, with a solid colored background, or transparent background, and when the time has reached it’s finish it displays all zero’s.

 

countdown-page2.png

 

The countdown widget adds eye-catching visual movement to the tab and is a great way to create anticipation to the start of your next event, promotion, or other activity.  The countdown widget is available at the Gold and higher plan levels.

 

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