Tag Archives: Social Media

20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer

One of the top questions we receive from customers of all kinds is “what do I put on a Facebook tab?”

The answer is easy if you know the right answers to a few of the most important questions to be successful online, offline and in business.

How you use Facebook and what information you put on your tabs for your audience to devour depends on your audience, their needs and your business goals.

What you need to know:

Your audience. Who are they?
Your audience’s needs. What keeps them up at night?
What are your business goals?
What are the goals for your Facebook business page?
How does your audience engage with you? What type of communication do they like? Tone of conversation? Frequent or infrequent? What mediums do they prefer? Video, podcasts, written word?
How much time do you have?
How much time does your audience have?
Do you have access to a designer?
If an agency or consultant, how much time and money does your client have?

All of these questions can impact the answer for “what goes on my Facebook business page? ”

Tabsite just launched the new Facebook Website Resizer engagement application. You can check it out here ->> Tabsite Website Resizer Application Announcement. In summary it enables you to very quickly grab a web page from your existing website and embed it into Facebook in a matter of minutes. Check out this guest blog post and video tutorial from Pam Moore of Marketing Nutz, where she shows you how easily this can be done in 10 minutes!

Below are 20 ideas to rock out your Facebook business page with our new website resizer application.

Welcome page to welcome new visitors to your Facebook page.
Email list opt-in page to grow your email list and generate leads.
Call to action page to download free whitepaper or other information.
Hotel booking page.
Restaurant menu.
eCommerce sales page highlighting your top products or services.
Food truck location page to help customers know where your Food truck is at any given time.
Announce a new product.
An “About You” page highlighting a video of your company or simply plain text describing who you are and what you do.
Customer testimonial page.
Page listing your clients.
Page highlighting top blog posts or articles you have written.
Page summarizing top news and announcements.
Showcase of your work such as graphic design, website development if you are an agency or consultant.
Upcoming events.
Event registration page.
Event calendar page.
Frequently asked questions page.
Contact us page.
Google Maps Page

Your Turn

What ideas do you have? What unique ways are you using Facebook for business?

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Using Facebook Pages as a Customer Support Tool

Facebook Page as a Customer Service Support Tool

Social Media use by persons of all ages continues to grow. Facebook is the most used social media tool by people across the world. Social Media is not a fad, it’s penetrated to become part of our fabric as a society. As businesses have seen this change, they have responded to incorporate social media as part of their business strategy.

Many use Social Media as part of a sales and marketing strategy but increasingly we are now seeing Social Media, and particularly Facebook, used by businesses as a fast and efficient support and customer service tool.

Here’s how Facebook Pages specifically, can be used as a support channel for a business:

As a Announcement Tool

A brand Facebook Page can be location used as a announcement tool for service issues. For example, if there is a new product update, a organization can post a message on their company Facebook Page to let users know the details about this change. This is a pro-active way to get a message out quickly where customers, fans, and subscribers can see it and potentially Like, Comment, or Share the news. The more Facebook fans share the news or comment, the further the reach of the information extends across Facebook and beyond
.

As a Monitoring Tool

Many social media software services like HootSuite, PlanYourPost, and Sendible allow you to setup searches and monitor terms. A business could monitor terms for their business name so that they catch “social chatter” related to the company and can respond to comments, questions, and complaints. This is sometimes called “social listening”. Listening and monitoring can help a company offer assistance which can help boost sales and solve customer issues. Cable giant Comcast is noted for using Twitter as a support tool as they have staff monitoring terms on Twitter, for example, so that they can review and respond if someone is tweeting about a Comcast cable service issue. As well, Page Admins can monitor their company Facebook Page by setting the Page Admin alerts in their Facebook Admin area.

As a Quick Response Mechanism

Sometimes the best response is a quick response! If a customer is having trouble setting up your product, purchasing your product online, or wanting to know something, a quick response can make all the difference in the world in terms of their overall satisfaction. Allowing users to send your company a Tweet or post on your Facebook page News Feed allows your company the opportunity to publicly respond. This can solve the issue for the requester but also answer that same question for others who were getting ready to inquire! This public answering can help elevate your company and be a differentiator between your company and a competitor.

Real World Example on Facebook

A utility provider in Arkansas, Entergy Arkansas, recently used their Facebook Page as a key support tool during weather related power-outages in their service area. While the company Facebook Page notes that it is primarily monitored during business hours, the Page offers key resources using TabSite‘s page App tools to add resource tabs to the Fan Page so that users can view information on Facebook about service outages and getting power back. By posting updates on their Facebook Page and using tabs on their page, fans of the Page are kept abreast of the latest information and can share this with others. Companies can post alerts to the Facebook Page News Feed and include a URL to the tab where more detailed information can be provided. It’s like having a website and chat feature all together in one location.

Ultimately, the more options for getting information out quickly and effectively to customers, the better. So, like many businesses, it may be time to take a deeper look at social media not only as a marketing opportunity but also as a support channel.

How is your business using your Facebook Page as a company support tool? Comment below!

To view TabSite options for adding tab apps to your Facebook page, click below:

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Author: Mike Gingerich, TabSite Co-Founder. Facebook and Internet Marketer. Part geek, part marketer, total social media junkie. TabSite is a leader in Facebook fan page tools for businesses. TabSite offers brands the power to boost Facebook marketing with apps, contests, and promotion tools.

Facebook, Page, Social MediaJanuary 24, 2013

5 Steps to Visual Imagery Sharing Across Multiple Social Networks

Images capture attention.

Social Media has moved to visual media.

Make the most of each image you post!

How powerful are images in Social Media?

When social media guru Dan Zarrella examined the top 10,000 most-Liked Facebook pages, he found photos generated the most Likes and the most (by a long shot) shares of all types of posts.
Facebook, in its own research, found photo albums generated 180 percent more engagement than other types of posts, and individual photos 120 percent more.
In a list of 19 key statistics about the importance of images on the web, HubSpot noted the human brain processes images 60,000 times faster than text,
That user engagement with image and video posts increased by 65 percent in just the first month Facebook introduced Timeline for brands, and that
Publishers who post infographics see 12 percent more traffic growth than those who don’t.

The data points clearly to how marketers should incorporate images into their social strategies. But it also introduces a potential problem: The amount of time required to create or search for images, then post them across all the major social media platforms. The challenge lies in maximizing the reach and engagement of each image, to make those images work efficiently and effectively across multiple social platforms.

Here’s a quick and easy five-step visual marketing strategy through which marketers can create real “social synergy” starting with their Facebook Page using the TabSite Friend Share free app.

Facebook – Start with a free Friend Share app on your Facebook page. Engagement app tabs by TabSite are powerful tools that are designed to encourage users to share content. An image shared in such a tab should be 810 pixels wide, to fit the full Facebook tab width and capture the attention of users. The tab can promote your business in general, a special offer, an event, or whatever else you see fit. With TabSite’s Friend Share tab for Facebook pages, there is a tool through which fans can access their Facebook Friends list and share a message on a friends’ Timeline that links directly back to the tab. If a referral comes from a friend and not from an unsolicited ad, it carries particular value, so this tool offers value for free!
Pinterest – Pin the image from the Facebook tab to Pinterest. Pinterest is all about images, and if you capture the imagination of Pinterest users, they can take your images and re-post them to their networks on other social media sites, which is easy through this ever-growing platform. The click-through rates on Pinterest demonstrate its users are particularly inclined to click on the images they like to learn more about them, which makes the network a powerhouse of referral traffic. All marketers should take the opportunity to post any images they share on Facebook to their company or personal Pinterest accounts. The free Friend Share TabSite app offers a Pinterest social sharing button on its Friend Share tab as is, whereby you can automatically post to Pinterest the initial Facebook image, and through which Pinterest users will be directed right back to your Facebook tab. Use this and now we have a image on Facebook that can be shared easily and on Pinterest where it can be repinned.
Tweet, Like and +1 the image from the Tab. With these simple tools, which are available by default in the Friend Share tab, fans can share your image via Twitter and Google + — and can encourage their friends to Like the tab, increasing exposure to all of their Facebook friends. These tools allow your fans to do introduce it to so many new sets of eyes. Take a moment to Tweet a message with a link back to your tab, and Like and G+ it yourself, adding a comment.
Create a Facebook Timeline Image post with the same image from the tab. You can do this yourself, or with a service like Buffer, Hootsuite, Sendible, or Plan Your Post. Add a text description about the image that fans will see on their News Feed. Include a smart URL to the tab in the description. Check your page insights, and schedule the post for a time when you will get maximum viewership.
Post to Instagram. Grab your mobile, go to Facebook, find the Timeline image, click and save it at full size, open Instagram, load the image, and post it. A simple description and #hashtag can help categorize the post. Since Instagram incorporates sharing features for a variety of social networks, you can repost the picture to Facebook, Tumblr, Twitter, Flickr and others.

5 Steps with one free Facebook App and we’ve added published our visual image to at least five different social media sites!

Example Friend Share Tab:

A social visual strategy can empower a marketer to efficiently capitalize on an image via social media by extending its reach across many social media platforms. This strategy can create a ripple effect of ever-increasing reach for the image, additional traffic back to your Facebook page, and excellent potential for viral sharing by fans and followers on all social platforms. The power of images and the reach of social media unite through this tool for visual marketing social synergy.

Learn more about TabSite Plans:

Facebook, Social MediaDecember 26, 2012