All posts by Mike Gingerich

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

How to Use Google to Showcase Your Ecommerce Products for Free

Use Google to Showcase Your Ecommerce Products.

Use Google to Showcase Your Ecommerce Products.

You can now add products to Google Merchant Center for free to get in front of millions of shoppers across Shopping Tab, Google Search, and Images, among other Google platforms. If you’re wondering how to use Google to showcase your Ecommerce products, use this simple infographic to get you started.

How to Setup a Google Merchant Account in 9 Steps

The guide assumes you have a Google account. If you don’t, go to accounts.google.com to create one.

Once you have an account, the Google Merchant Center lets you manage how your products appear so you can reach your target customers with ease.

Follow the steps below;

  1. Go to merchants.google.com. Click Get Started and follow the prompts to the end. You’ll need to provide useful information, such as whether you sell products online and the platforms across Merchant Center where you’d like your products to appear.
  2. Provide business-specific information: In this section, you need to provide Google with critical information about your business, including business name, website name, and store name. You also need to provide the business address.
  3. Tell Google the other e-commerce tools you use.
  4. Continue the setup on Shopify (for Shopify users).
  5. Continue setup on Merchant Center (for non-Shopify users).

Check out the Red Website Design blog for the full guide. It’s complete with images and pro tips for maximum value.

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How to Write Copy that Generates Results [Infographic]

How to Write Copy that Generates Results-infographic.

How to Write Copy that Generates Results-infographic.

The value of content marketing cannot be overstated. Without aggressive content marketing, your digital campaign is as good as dead. So how do you write copy that generates results?

Unfortunately, content marketing isn’t as easy as we’d wish. It’s not just about putting words together and throwing articles around. Instead, you must create well-researched pieces that add value. Moreover, your pieces must be targeted to reach your audience and optimized for search engines. Doing both can be a massive challenge.

To this end, SEMRush recently conducted research to determine what makes the perfect content marketing campaign. Specifically, the team set out to find out how to create content that generates conversions. Their findings were truly eye-opening. Among other things, the study found that highly converting content pieces share a few crucial qualities.

How to Write Copy that Generates Results

A well-thought keyword strategy

You must identify your primary and secondary keywords from the outset. Otherwise, you’re doomed to fail. About 44% of poorly ranking websites don’t have a keyword strategy.

Optimized headlines

The headline must contain your primary keyword (or keyword phrase). It must also be actionable and specific.

Readability

People read at different levels. So, it would help if you wrote at your audience’s reading level. Otherwise, your content may be too complex or too simplistic for the audience.

Check out the rest of the findings in this Semrush infographic to determine whether you’re writing your content pieces the right way.

https://www.semrush.com/blog/how-to-write-copy-that-generates-results/

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Tips to Identify and Pursue a Fulfilling Career [Infographic]

Tips to Identify and Pursue a Fulfilling Career -Infographic.

Tips to Identify and Pursue a Fulfilling Career -Infographic.

You’ve probably heard the old adage: “choose a job you love and you will never have to work a day in your life.” While no one can deny the benefits of choosing a job you’re passionate about, the process of identifying and going after your dream role isn’t always so simple. You need a focused plan to help you get there. Here are tips to identify and pursue a fulfilling career.

Whether you’re searching for your first job or are looking to break out of a career rut and try something new, there are a few steps you can take to give you some direction and increase your chances of landing that special position.

When you’re trying to pinpoint your passions and translate them into a desirable career, it can be helpful to start with some personal reflection.

Ask yourself these questions:

  • What did you love doing as a child? Many of our strongest passions go back to our younger years. Therefore, think about what brought you joy long before you entered the workforce.
  • If money was no object, what career would you choose? Sometimes our job choices are overly influenced by the size of the paycheck we want. Financial security is a necessary part of your career. However, it can be easier to identify roles you’re truly excited about when financial pressures don’t dictate your decision.
  • What is something you enjoy, that you’re also skilled at? The perfect job is usually an intersection between your passions and your skills.

Finding a job you’re truly passionate about might seem daunting, or even impossible. But with some dedicated time and effort, there are always opportunities to determine a more fulfilling career for yourself.

Tips-to-Identify-and-Pursue-a-Fulfilling-Career-infographic.

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A Small Business Guide to Shopify [Infographic]

A-Small-Business-Guide-to-Shopify.

A-Small-Business-Guide-to-Shopify.

Real-world shops and services are moving online. The last two years, in particular, have seen millions of SMBs take their services online. Don’t be left behind. Even if you wish to keep an offline store, an online presence is the best way to enter new markets and conveniently reach your customers. It’s also an affordable way to market and carry out branding campaigns. That said, here’s a small business guide to Shopify.

The best part is that Shopify lets you do this without breaking a sweat! A Direct-to-Customer (D2C) subscription service that makes it possible for small businesses to set up websites, receive payments online, and process orders, makes setting up an online store effortless. Shopify even has built-in marketing and analytics tools to grow your business.

How to Set up Shopify

Shopify is very easy to use. Indeed, you can open an account now to begin a 14-day trial. Registration involves submitting an email address, creating a password, and providing a store name. From there, you need to;

  • Fill out your details
  • Add a domain
  • Select a theme
  • Customize your store
  • Setup checkout and shipping
  • Set up payments and taxes
  • Begin adding products

It’s a very straightforward process. Check out the On-Deck infographic for more details on how to set up your account. You’ll also find a few valuable tips in this guide to Shopify to help start your Shopify journey with a bang.

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How to Identify and Avoid SMS Scams

How to Identify and Avoid SMS Scams infographic header.

How to Identify and Avoid SMS Scams infographic header.

Scams are rampant not just in emails, but also in SMS. They’re getting more complex too, so identifying them now may not be as easy as it has been. For your protection, here are some quick tips on how to identify and avoid SMS scams.

Spam SMS

These are unsolicited messages that contain content that tempts you into clicking. It’s often a notification that you won a prize, or a surprise is being delivered your way. If it’s not familiar, or if it sounds too good to be true, chances are that it’s a scam.

Phishing SMS

These are messages that look like they came from a reputable brand or person, but are actually from scammers. They usually contain a link that asks for confidential information such as account password or bank PIN. You can tell they’re fake because the sender’s email address or the destination link is not verifiable.

SMS Originator Spoofing

These texts carry the name or number of a reputable brand or company. Scammers do this by changing the sender ID into any alphanumeric text. Thus, they can make an ordinary number look official. If you receive a suspicious message from an official-looking sender, it’s best to contact the purported sender and confirm whether they did send the text or not.

Check out the infographic How to Identify and Avoid SMS Scams to learn more.

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