Tag Archives: content marketing

10 Tips to Boost Your Facebook Shares

Are you frustrated with your Facebook page engagement results? Most small business owners are scratching their heads, wondering what to do to improve engagement on their Facebook pages.

If your page has thousands of followers but a single post typically gets a couple of shares, you need to do more to improve engagement. Below are 10 tips you can implement to boost your Facebook shares.

1. Post Interesting Content

If you’re simply posting content for the sake of it, good luck getting any shares. Post interesting content. No one wants to be the one sharing boring content. Moreover, Facebook’s algorithm determines what people see on their newsfeeds. If your content is boring, engagement will be nil.

2. Post Content that Resonates With Your Fans

Understand your audience and what makes them tick. Find out how your fans feel about specific topics. One mistake most businesses make is posting controversial content to get engagement. However, if fans don’t resonate with the content, you won’t convert any of them to customers. Even worse, you’ll lose some of them.

3. Proper Timing is Critical

It’s important to know the time the majority of your audience is online. The best time to post content is between 8am – 9am and 5pm – 8pm local time. If you post in the middle of the day, people may be busy at work or school, and engagement will be low. Check Facebook Insights to know the best times to post.

4. Go Easy on Posting

Posting frequently helps your followers keep up with your brand. However, if you are posting too frequently, you’re likely to bore your audience. The last thing fans want is their newsfeed splashed with updates from your page. Go easy on posting and keep updates to a maximum of three a day.

5. Avoid Being Too Niche

Your content should appeal to the majority of your audience. Avoid topics that are too niche as they will dilute your page’s visibility. The Facebook algorithm shows content based on the engagement generated. Content that does not generate engagement is filtered out from newsfeeds.

6. Define Your Target Audience

Make sure you define your page’s target audience to improve the likelihood of generating engagement from your posts. When your audience sees posts they’ are interested in, they’ll like or share them. Make sure the content you post is entertaining or helps improve the life of your followers.

7. Build Your Facebook Page Following

Sometimes, engagement may be low for one simple reason: there aren’t enough eyeballs on a post. This usually happens when your page has a small following. Rather than post continuously and hope for more engagement, focus on increasing your page’s followers first.

8. Post Unique and Diverse Content

Your content should be diverse to encourage engagement. Different types of content will elicit various reactions from your followers. Experiment with various types of content such as video, text posts, and images and check their engagement

9. Check Your Posting Days

Know which days your audience is active on Facebook and post content then. Depending on your business, you may find the majority of your fans are not active during the weekends. If this is so, any content posted during the weekend will result in a low number of shares.

10. Be the First to Share

No one wants to share outdated info or info that’s already been shared. Be proactive in looking for content that will excite your audience and be the first one to share.

Which strategies have you found effective in improving your Facebook shares?

content marketing, Facebook Marketing, facebook page tips, Facebook tips, social media marketingJune 7, 2016

Infographic: Search Engine Optimization Checklist

Search Engine Optimization or SEO is the process and tasks involved in pushing a website up to #1 on the search engine (Google, Bing, Yahoo).

Understand the Details of the Business

For your site to be successful in the search engines, you have to understand the details of the business. It’s easy when you deconstruct the business model to get into the business details. The more you understand your customers POV, the better your site will communicate a message that engages and inspires your potential customers.

Keyword Research

What phrases and words are your customers using to find businesses like yours? To get a quick advantage find out what your competitor’s keywords are. Here’s some great free tools to use:
Google Keyword Planner
Yoast Google Suggest Expander
Google Analytics

Build Targeted Pages

Build pages and/or blog posts with your targeted keywords as the topic.

The Right Keyword Balance

There’s a “balance” to keywords to text in an article/page. 2.5 to 5% of the page content should be keywords. If your keyword density is too low, you won’t rank for it. If your keyword density is too high, Google will penalize you. If you use Yoast SEO, it will give you the keyword to text percentage.

The Right Keyword Position

There are specific places in your article where you keyword should be placed for the most advantage, in the first paragraph as close as can be to the beginning of the sentence. And the very last sentence of the page or article.

Internal and External Links

Link your blog posts together with the pages and relevant blog posts on your site. Google like it when they can crawl around the site and go from page to page to blog post to blog post. The more they can spend time on your site crawling around the more Google likes it.

Link to websites that have a complementary topic to yours. Link to blog posts that will be a value to your readers. By linking to expert articles that back up your assertions and theories, your readers will see you as the go-to expert.

Submit your Website to the Search Engine

Just because your site is live doesn’t mean the search engines will find it. To make sure Google finds your site submit it to https://www.google.com/webmasters/tools/submit-url?continue=/addurl&pli=1. Or just use the Yoast SEO plugin and it will submit your site for you.

Add a Site Map to your Website

Again Yoast SEO plugin saves the day here and will create one automatically or use XML-Sitemaps.com to create the sitemap manually.

Create Content for your Site

Google LOVES new content! Google is an advertising service disguised as a search engine. So serving up the freshest, most relevant content to their users will have their users come back to them time after time. Include links to your content and promote your newest content on social media and in guest posts.

Use an SEO Plugin

I’ve already pointed out the advantages of an SEO plugin for adding a sitemap and submitting your site to the search engine. Yoast SEO is my favorite. But All in One SEO is a close second. By using an SEO plugin, you stack the search engine in your favor with a meta description that compels the searcher to click on your page or article.

Feel free to ask questions about Search Engine Optimization in the comments.

content marketing, search engine optimization, seoApril 8, 2016

Words That Get Your Content Shared on Social Media

Another brilliant inforgraphic by our colleague Neil Patel at QuickSprout.com

Marketers can drive traffic to their social media and make their content more engaging by using words that persuade readers to like, share and comment on their posts. This week’s infographic tells us exactly which words get more engagement on each social network.

On Facebook, posts with calls to action or that convey benefits to the reader, such as “win” and “event,” work better than salesy language such as “contest” and “coupon.”

LinkedIn users should use results-based action words such as “improved” and “accomplished” rather than descriptive terms such as “strategic” and “driven.”

Action words also do best on Google+, where “promote,” “discover,” and “share” encourage users to engage.

Twitter readers prefer “help,” “free” and “post” over “how to,” “follow” and “top,” suggesting that they, too, avoid overly promotional content.

The common link among these shareable words is that they evoke positive sentiments and encourage interaction. Social media marketers who review their posts with this in mind can greatly enhance their content’s reach.

content marketing, Facebook Marketing, facebook page tips, Facebook tips, social media marketingMarch 11, 2016

10 Ways to Get More Eyeballs on your Posts

This week’s infographic is a really good one. Bit Rebels gives us “10 Ways to Supercharge the Pageviews on Your Posts”.

Simple Tips to Grow Your Audience

Focus on SEO – It is essential that you take SEO into account when crafting your content. Why? In order for your blog to gain more traction, you need to make it easy for Google, or any other search engine, to find it.

Post frequently – In order to gain a loyal following, you need to craft quality posts regularly.

Make it shareable – If your post is worth talking about it, and I’m sure it is, people will send it to their co-workers, friends, and family. Creating content that people want to share is an easy way to get your name out there.

Editing is your friend – Ensure that your post is of the highest quality- diligently edit and proofread before you press ‘submit’. When in doubt, it always helps to get a fresh pair of eyes on your writing.

content marketing, get more blog traffic, get more eyeballs on blog posts, get more website trafficFebruary 5, 2016

Double Your LinkedIn Connections In Five Minutes Per Day

Thanks wersm.com for this great infographic on LinkedIn. I can tell you that these work because I’ve used them.

1. Be more active- Comment, like and participate in group discussions. Send an invite to at least one contact per day.

2. Personalize- Add a personal message to the connection invite or posts to stand out.

3. Reach and be reached- Display contact information so it is easy for people to find and use, and use the alumni feature to find high school and college connections.

4. Be smart- Share news and insights relevant to connections, ask questions and share endorsements.

5. Promote- Feature LinkedIn profiles and pages in adverts, business cards, marketing materials, conversations, event materials, etc.

BONUS!

Use LinkedIn to republish your blog posts after they’ve published on your website. People will see you as an authority in your field and connect with you. LinkedIn connections can be extremely valuable!

content marketing, digital marketing, engagement, social media marketing, TabSiteJanuary 29, 2016