Tag Archives: content marketing

Avoid Social Churn

More is not always better when it comes to social media. People can get too much of a good thing and unlike or unfollow you. That’s called churning.

This infographic by Kimi Mongello gives 12 ways to avoid being a victim of a social churn.

She suggests not overwhelming your audience with posts, respond quickly and use hashtags with discipline. Her motto is 80 percent entertainment and 20 percent sales, and don’t send out stuff on auto-pilot.

Being thoughtful is key, and she reminds us that people in your audience are real people just like you are, so treat them that way. Give them room to reply, and respond quickly. In the world of social media you get what you give, so if you give love, you’ll avoid being churned.

The How, What and Why of Evergreen Content

Want to make sure new clients find you, or keep current clients engaged? Make certain evergreen content is part of your social media strategy. Too often businesses forget to use evergreen content as a way to help introduce people to products or services. This type of content is essential to how clients find you, and a reason why they stay. It’s also a mainstay for any SEO plan. Evergreen content actually helps users. When writing evergreen pieces for social media you’ll want to make sure that your content is shorter and drives users to your site for more. Good evergreen pieces include:

How to Guides
Interesting Facts
Resource Lists
Industry Issues
FAQs

Think about what most clients need. If you keep getting the same questions from clients, it’s time to create a good evergreen piece. Those tidbits of knowledge that you may overlook, are exactly what keeps clients engaged.

Our thanks to Techwyse.com for this stellar infographic on evergreen content.

content marketing, digital marketing, internet marketingJanuary 8, 2016

Marketing For The Holiday Season

20% of retailers’ yearly profits occur between November and December, making the holiday season an important time to ensure your marketing is reaching the right audience.

As early as Thanksgiving, you should have your Christmas promotions ready to go to capitalize on the over 3 trillion dollar consumer spend.

Tips to effective holiday marketing include:

Know your audience, and cater to returning customers, not bargain hunters.
Dress your website for the holiday season by using effective photos and highlighting sales.
Make sure you have a mobile strategy.
Use social media effectively by hosting holiday themed giveaways and contests, branding your channels in holiday themes, and running paid ads that showcase discounts/exclusive offers.
Revisit your SEO, email marketing, and PPC campaigns. Make them holiday branded and targeted to the best possible audience for each campaign.
Measure this year’s data to maximize next year’s profits!

Kudo’s to Gryffin Media for this phenomenal infographic!

content marketing, holiday marketing, promotion, social media marketing, Sweepstakes, TabSiteDecember 4, 2015

Visual Content Drives Social Media Growth

When it comes to creating traffic, visual content has an edge over traditional text content.

Video, infographics, and images are accessible and sharable and lend themselves well to social media.

Visitors process and understand this type of content a thousand times faster than text.

Visual content has the effect of:

Simplifying content for consumers
Building a business’s brand
Adding depth to other content
Growing traffic faster
Providing an easier way to get messages across

With a plethora of tools such as BeFunky, adding images, video, and other content to social media and blogs is easier than ever. As a result, companies can employ visual content quickly.

Some basic rules for utilizing visual content are:

Link to blogs using eye-catching content
Optimize design for social media
Create lasting impressions with humorous content
Make use of Hashtags

Kudos to InfographicPosters.com for the great graphic!

content marketing, digital marketing, engagement, Facebook, social media marketing, TabSite, VideoDecember 1, 2015